2. Questions
• What
do
you
think
a
“leader”
is?
• Who
do
you
think
the
“leaders”
are
at
your
farmers’
market?
• Who
are
leaders
in
the
organic
agriculture
sectors?
• What
do
you
think
makes
them
“leaders”?
3. Attributes of a Leader
1. Passion:
Effec<ve
leaders
believe
passionately
in
their
goals.
They
have
a
posi<ve
outlook
on
who
they
are,
and
they
love
what
they
do.
Their
passion
for
life
is
a
guiding
star
for
others
to
follow.
2. Dedica.on:
Effec<ve
leaders
are
dedicated
to
their
cause
and
will
work
assiduously
on
behalf
of
those
following.
Leaders
give
themselves
en<rely
to
the
task
as
necessary.
4. Attributes of a Leader
3. Guiding
vision:
Effec<ve
leaders
know
what
they
want
to
do,
and
have
the
strength
of
character
to
pursue
their
objec<ves
in
the
face
of
opposi<on
and
in
spite
of
failures.
The
effec<ve
leader
establishes
achievable
goals
based
on
their
vision.
4. Curiosity:
Leaders
are
learners.
They
wonder
about
every
aspect
of
their
charge.
They
find
out
what
they
need
to
know
in
order
to
pursue
their
goals.
5. Attributes of a Leader
5. Integrity:
Because
they
know
who
they
are,
effec<ve
leaders
are
also
aware
of
their
weaknesses.
They
only
make
promises
they
can
follow
through
on.
6. Honesty:
Leaders
convey
an
aura
of
honesty
in
both
their
professional
and
their
personal
lives.
7. Trust:
Effec<ve
leaders
earn
the
trust
of
other
and
act
on
behalf
of
their
team,
staff,
circle,
followers,
and/or
colleagues.
6. Attributes of a Leader
8. Risk:
Effec<ve
leaders
take
calculated
risks
when
necessary
to
achieve
their
objec<ves.
If
a
mistake
is
made,
the
effec<ve
leader
will
learn
from
the
mistake
and
use
it
as
an
opportunity
to
explore
other
avenues.
9. Listening:
Leaders
listen!
This
is
perhaps
the
most
important
aLribute
of
all.
7. Leadership
• Leadership
is
the
ability
to
develop
or
hold
a
vision
that
mo.vates
others
to
move
with
a
passion
toward
a
common
goal
8. Leadership
• Simon
Sinek
video
• Derek
Sivers
video
• Two
resources
to
read
• People
iden<fy
two
different
kinds
of
leaders
–
“front
of
house”
and
“behind
the
scenes”
• We
need
both
in
our
organiza<ons
and
sectors
• Clarify
not
just
roles
but
who
excels
in
these
two
realms,
and
are
they
placed
appropriately?
9. Leadership Tip #1
• A
<tle
may
give
you
leadership
status
but
your
ac<ons
make
you
someone
who
leads
10. Leadership in Staff
• We
tend
to
hire
for
skill
sets
(experience
with
various
soUware,
ability
to
liU
40
lb,
fundraising
experience,
etc.)
• “We
hire
for
the
smile
and
train
the
brain”
• AYtude
can’t
be
taught
• We
need
to
be
looking
for
leaders,
not
just
task
do-‐ers
11. What Leaders Possess
• Knowledge
that
one’s
decisions
make
a
difference,
both
posi<vely
and
nega<vely,
in
the
lives
of
others
• The
ability
to
assess
the
impact
of
their
ac<ons
on
situa<ons
and
others,
and
be
cri<cally
self-‐reflec<ve
• The
understanding
that
if
you
never
meet
a
challenge,
you
will
never
find
out
what
you
are
worth
12. Leadership Tip #2
• Once
in
a
while,
a
new
idea
will
change
the
fate
of
your
farmers’
market,
organiza<on,
or
an
en<re
movement.
Dare
to
innovate.
13. Being a Leader
• Think
great
thoughts.
Small
thinking
is
why
companies
go
broke
and
organiza<ons
become
irrelevant.
• Turn
disasters
into
opportuni<es.
Turn
every
obstacle
into
a
personal
triumph.
• When
you
want
to
tell
someone
something
important,
do
it
personally.
• Be
compassionate
when
you
review
the
work
of
others.
• Don’t
be
afraid
to
get
your
hands
dirty
doing
what
you
ask
others
to
do.
Make
coffee.
Sweep
a
floor.
• Story:
Gung
Ho
14. Being a Leader
• Listen
effec<vely
• Encourage
teamwork
and
par<cipa<on
• Empower
team
members
and
make
sure
they
know
how
their
work
fits
into
the
bigger
picture
• Communicate
effec<vely
• Make
sound
and
<mely
decisions
• Give
people
autonomy
to
do
what
they
do
best
• Know
yourself
and
your
team,
be
reflec<ve
• Protect
your
team,
and
take
blame
personally
• Have
vision,
courage
and
commitment
• Give
credit
wherever
it
is
due
and
cheer
loudly
15. Leadership Tip #3
• There
are
a
lot
of
great
ideas
gathering
momentum
in
the
local
and
organic
food
movements.
Is
your
organiza<on
one
of
them?
16. Leadership Questions
1. What
is
your
experience
with
leadership?
2. What
are
the
challenges
facing
your
market
or
organiza<on?
3. What
helps
you
lead?
4. What
makes
effec<ve
behind-‐the-‐scenes
leadership?
(what
people
don’t
see)
5. What
makes
effec<ve
front-‐of-‐house
leadership?
(what
people
do
see)
17. Summarizing Today
Rela<onship
Marke<ng
and
Branding
Customer
Service
Merchandising
and
Displays
Leadership
• What
one
juicy
nugget
are
you
excited
about?
• What
invites
self-‐reflec<on?
• What
did
you
learn
from
someone
else
today?
• What
ques<ons
are
leU
inside
you?
