1. ActiveConversion … March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Do you know who’s visiting your website? Can you afford not to?

2. Introduction Paul Uppal, Sr. Account Executive Lead Scoring Case Study Tim Lawler, LMG Consulting Q&A Agenda: March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

3. Marketing Automation … March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. SalesView Or CRM

4. Lead Scoring … March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Not all leads are created equally. A lead scoring system acknowledges this by assigning values to leads based on objective criteria. The lead score determines the appropriate action for that lead. The first step in developing a lead scoring system is to identify online behaviors that indicate interest or sales-readiness. These may include return visits to the website, form submissions, file downloads and/or responding to email.

5. Webinar Poll … March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Do you know who’s visiting your website? Can you afford not to?

6. Case Study … March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Tim Lawler Marketing IntelligenceSales Performance.

7. Questions?? www.activeconversion.com March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Paul Uppal Sr. Account Executive 1-877-872-2764 ext. 114 puppal@activeconversion.com Twitter/puppalAC Tim Lawler LMG Consulting 415-888-3817 tlawler@lawlermarketing.com www.lawlermarketing.com