A review of the survey results along with the reveling of the iPad Winner!

1. July 2012 | Marketing Survey
Results Webinar
July 26, 2012
#AOWEB

2. Janelle Johnson
Director, Demand Gen
@janelle_johnson
@ActOnSoftware
#AOWEB

3. Chat or Q/A
#AOWEB

4. Survey Specifics
• Total Survey Size = 1,384
• Company Size (# of employees)
– Under 25 = 32%
– 25 to 100 = 28%
– 100 to 500 = 18%
– Over 500 = 22%
• Location of respondents =
100% North America
#AOWEB

5. Current Campaigns
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
#AOWEB

6. Marketing Tactics of Top Performers
Act-On Survey respondents are not performing well in use of lead management
software and webinars compared to Forrester’s top performers
Source: Forrester Research
2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey

7. Pipeline Contributors
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
#AOWEB

8. Compare Campaigns to Pipeline
90%
80%
Blue: Current Campaigns
70%
60%
Green: Pipeline Contribution
50%
40%
30%
20%
10%
0%
#AOWEB

9. Tactics Used by Top Performers to Create Sales
Qualified Leads
Source: Forrester Research
2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey

10. 2012- Top Marketing Challenges
Lack of Budget for More
46%
Programs
Resource to Launch l Manage
44%
Programs
Quantify your Results 34%
Implement Effective Social
28%
Media
Sales Complaining Lack of
22%
Leads
Other 13%
0% 10% 20% 30% 40% 50%
#AOWEB

11. 2012- Challenges with Marketing Tools
Labor
Cost
Tracking
Resources
# of Tools
Software Expense
Deliverability
Support
0% 10% 20% 30% 40% 50% 60%
#AOWEB

12. Marketing Technologies and Cost
Monthly Marketing Spend
#AOWEB

13. Marketing Technologies and Cost
Current Marketing Technologies
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
#AOWEB

14. Top Performers Invest More in Marketing
Top Performers Invest More Heavily in
Marketing
Source: Forrester Research

15. What will you do today?
Compare your marketing results to
those of your peer group and
Forrester’s top performers
Develop a simple plan to
improve your online marketing
performance
Measure results and modify
tactics to get steady improvement
#AOWEB

16. Integrated Marketing Platform
World-Class E-mail Complete Set of Tools Approach & Terms
Marketing Core & on One Platform that Work
Deliverability • Drip/Nurturing, Web • Start Simple, Automate at
Analytics, Landing Pages, Your Own Pace
• Third-Generation Email Forms, Scoring, CRM
Marketing Platform Integration, Social Media, • Affordable Pricing; Month-
Reporting and More to-Month Contracts
• No extra charge for
deliverability
• Focus Usability, Simplicity • Live Customer Support –
& Manageability At No Additional Costs
#AOWEB Demystifying Marketing Automation by Design

17. Within 24 hours:
You will receive an email with the webinar
recording and the slides
Next Steps
Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo
sales hotline at: 1 (877) 530-1555
email us: sales@act-on.com
#AOWEB

18. Thank You For Taking the Time
#AOWEB

19. July 2012
Act-On Marketing Challenge
iPad Survey Winner
Charles Moore
RewardsRunner.com
#AOWEB

20. Within 24 hours:
You will receive an email with the webinar
recording and the slides
Next Steps
Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo
sales hotline at: 1 (877) 530-1555
email us: sales@act-on.com
#AOWEB