Question 2 of A2 Media Studies

1. How effective is the
combination of your main
product and ancillary texts?
OCR A2 Media Studies

2. Advertising and Marketing of our Horror
Film
 Horror Film Trailer
1. Release Date (Coming Soon)
a. Makes the audience aware about the film, withholding a release date will make sure
that they keep up to date with the latest happenings surrounding the film
b. By saying “Coming Soon” this could mean that more information about the film could be
released at a later date.
2. Quotes about the film (Star Ratings and Comments)
a. Telling the viewer that the film must be good if it is receiving appraisal off of film critics
b. Means that the film is well publicized, if it is receiving positive press

3. Advertising and Marketing of our Horror
Film
 Horror Film Trailer
 How it scares them?
a. We intend to scare our target audience through the creation of scary scenes that could
occur to any normal person at home.
b. This ranges from the rattling of a door handle all the way through a silhouette walking past
a window at night.

4. Advertising and Marketing of our Horror
Film
 Horror Film Poster
 Director’s Previous Work
a. On my horror film poster, I have stated a film that the director previously worked on
b. This will get peoples attention, as people who are fans of the film in question, will be
persuaded to go and see this film to see if it is as good if not better.
 Main Image
a. On the main image, we see the horror victim with the horror figure standing behind them
b. This immediately lets the viewer know the genre of the film, the key characters in the film
and possible hints regarding the story

5. Advertising and Marketing of our Horror
Film
 Horror Film Magazine
 Main Image
1. One of the things I wanted to do was use a similar image to the poster of the horror film
2. This will ensure that people know it is the same film that they are looking at and that they
see the same actor as the one that appears on the poster.
3. On the magazine front cover, I wanted the focus to be of the main image, which is why I
made sure the text was of a secondary nature in comparison to the image.