A monthly report on Social Media Statistics in our region.

1. Social Media Statistics
A Monthly report on Social Media Statistics in our region
SOCIAL MEDIA
STATISTICS
In Australia and New Zealand as
reported in October 2012.
Copyright Adcorp 2012
Copyright © 2012 Adcorp Australia

2. Social Media Statistics
Why are Social Media statistics important to keep on top of?
1. To tells us where people 2. To shows us the current 3. To predict where the next big
are online. trends in social media. thing will come from.
As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful
where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to
2
people in the most effective way. date and innovative solutions.
• Which sites are losing users, the fastest?
We can also discover how users interact with
the platform; is it just a quick check to see
what’s happening while they are out and
about or do they login for 20 minutes.
Copyright © 2012 Adcorp Australia

3. Social Media Statistics
What are the most popular Social Media platforms in our region
this month?
• In both countries, Facebook users grew; Top 15 Social Media Sites October 2012
by 30, 000 in Australia and 10,000 in
Australia % Of AUS New Zealand % Of NZ
New Zealand. Population Population
• LinkedIn saw slight increase in Australia,
also increasing by almost 30,000 users. 1 Facebook 11,718,840 51.40% Facebook 2,267,300 51.08%
• It should be no surprise to most people 2 YouTube 9,992,915 43.83% Youtube 2,203,000 49.63%
that Reddit, Bebo and StumbleUpon are 3 LinkedIn 3,241,470 14.22% Linkedin 615477 13.87%
losing users. These sites have slowly, but
4
steadily been losing users over the last Twitter 2,527,200 11.08% Twitter 350,000 7.88%
few months. 5 Flickr 1,200,801 5.27% WordPress 320,000 7.21%
• Additionally FlickR users have decreased 6 Tumblr 1,188,200 5.21% Tumblr 290,000 6.53%
3
as Pinterest and Instragram have 7 Pinterest 1,168,117 5.12% Flickr 160,000 3.60%
become the major visual players in social
8 WordPress 844,718 3.71% Pinterest 150,000 3.38%
media.
9
• Interestingly, in Australia MySpace also TripAdvisor 601,957 2.64% TripAdvisor 110,000 2.48%
had a slight decrease. Perhaps the users 10 MySpace 566,085 2.48% Instagram 104,000 2.34%
that stuck around all those years don’t 11 Instagram 519,433 2.28% MySpace 64,000 1.44%
like the new interface and new users are 12 StumbleUpon 157,275 0.69% StumpleUpon 25,000 0.56%
taking their time to join.
13
• From all accounts we can understand Reddit 97,062 0.43% Reddit 21,000 0.47%
that Twitter is remaining steady for both 14 Foursquare 82,986 0.36% Foursquare 12,056 0.27%
countries, seeing as Twitter hasn’t 15 Digg 30,162 0.13% Digg 11,000 0.25%
reported on their user statistics for
** Google+ insufficient data ** Google+ insufficient data
sometime.
Copyright © 2012 Adcorp Australia

4. Social Media Statistics
What is this month’s Big News?
This month we experienced a turning point in
social media history. Facebook reached 1
billion users worldwide on the 4th of
October. On that day, Mark Zuckerburg
updated Facebook saying
"This morning, there are more than one billion
people using Facebook actively each month.
If you're reading this: thank you for giving me
and my little team the honor of serving you.
4
Helping a billion people connect is amazing,
humbling and by far the thing I am most proud
of in my life.
I am committed to working every day to make
Facebook better for you, and hopefully
together one day we will be able to connect
the rest of the world too."
To put that into perspective, that means that if
Facebook gains another 308, 000 users, and
judging by its growth so far it probably will, it
will have a larger population than any country
in the world.
Copyright © 2012 Adcorp Australia

5. Social Media Statistics
Something to Take Home…
Smartphone Penetration
To fully understand the massive shift in
consumer behaviour from desktop to mobile
(smartphones and tablets), this month we
thought we would share with you an
infographic showing the statistics of mobile
growth in the last two years, and where this
is expected to grown to in the future.
5
Access and share this infographic from:
http://www.adcorp.com.au/news-blog/social-media-statistics-october-2012,-australia-an
Copyright © 2012 Adcorp Australia

6. Social Media Statistics
Like what you see?
We invite to view and share our images from:
The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-october-2012,-australia-an
Or our Pinterest page - http://pinterest.com/adcorp/
6
Written and Collated by: Images by:
Nicola Friedlieb Kiera Connell
Digital Coordinator Graphic Designer
Copyright © 2012 Adcorp Australia