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Social Media Statistics September, Australia and New Zealand
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A monthly report on Social Media Statistics in our region.
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Social Media Statistics September, Australia and New Zealand
1.
Social Media Statistics A
Monthly report on Social Media Statistics in our region SOCIAL MEDIA STATISTICS For Australia and New Zealand as Reported in September 2012. Copyright Adcorp 2012 Copyright © 2012 Adcorp Australia
2.
Social Media Statistics
Why are Social Media statistics important to keep on top of? 1. To tells us where people 2. To shows us the current 3. To predict where the next big are online. trends in social media. thing will come from. As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to 2 people in the most effective way. date and innovative solutions. • Which sites are losing users, the fastest? We can also discover how users interact with the platform; is it just a quick check to see what’s happening while they are out and about or do they login for 20 minutes. Copyright © 2012 Adcorp Australia
3.
Social Media Statistics What
are the most popular Social Media platforms in our region this month? Top 15 Social Media Sites September 2012 Australia % Of AUS New Zealand % Of NZ Population Population 1 Facebook 11,680,640 51.44% Facebook 2256040 50.82% 2 YouTube 9,963,723 43.88% Youtube 2,200,000 49.56% 3 LinkedIn 3,214,170 14.15% Linkedin 615477 13.87% 4 Twitter 2,527,200 11.13% Twitter 350,000 7.88% 5 3 Flickr 1,361,142 5.99% WordPress 320,000 7.21% 6 Tumblr 1,211,200 5.33% Tumblr 290,000 6.53% 7 Pinterest 1,168,117 5.14% Flickr 180,000 4.05% 8 WordPress 844,718 3.72% Pinterest 150,000 3.38% 9 TripAdvisor 601,957 2.65% TripAdvisor 110,000 2.48% 10 Instagram 519,433 2.29% Instagram 104,000 2.34% 11 MySpace 639,373 2.82% MySpace 64,000 1.44% 12 StumbleUpon 348,773 1.54% Reddit 32,000 0.72% 13 Reddit 106,008 0.47% StumpleUpon 25,000 0.56% 14 Foursquare 96,452 0.42% Bebo 23,888 0.54% 15 Digg 41,737 0.18% Foursquare 12,056 0.27% ** Google+ insufficient data ** Google+ insufficient data Copyright © 2012 Adcorp Australia
4.
Social Media Statistics
What is this month’s Big News? As usual, Google Plus data for Australia and It should be noted that Twitter is not struggling New Zealand was difficult to come by. – it increased by 24% over this period. However, half way through the month the Because they are, for the majority, based on senior vice president of engineering at Google mobile devices, online tools have had Plus, Vic Gundotra, announced that there difficulty in registering the numbers for these were now over 400 million members globally. platforms and this explains why the spike The platform has been criticized for the large hasn’t been noted until now. amount of users that aren’t active; which has been confirmed by Gundotra’s statement that MySpace launched the new redesign of the Google Plus has 100 million active monthly platform in late September; it will be users. interesting to see how the numbers change 4 over our next few monthly social media An interesting trend reported this month is the statistics updates. peak in popularity that Instagram has experienced on mobile devices. It now What else do we know about Social Media? surpasses Twitter’s popularity on mobile devices as it has increased by nearly 9 times the numbers it had in March. Here’s Something to Take Home… Access and share this infographic from: http://www.adcorp.com.au/news-blog/social-media-statistics- september-2012,-australia Copyright © 2012 Adcorp Australia
5.
Social Media Statistics Like
what you see? We invite to view and share our images from: The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-september-2012,-australia Or our Pinterest page - http://pinterest.com/adcorp/ 5 Written and Collated by: Images by: Nicola Friedlieb Kiera Connell Digital Coordinator Graphic Designer Copyright © 2012 Adcorp Australia
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