Social media training for Caribbean Hotel and Tourism Association

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This social media basics for business class was offered during Caribbean Travel Marketplace as one of their Education Sessions.

Formation

Social Media for
Business
Facebook: CaribbeanHotelAndTourismAssociation
Twitter: @CHTAFeeds

OVERVIEW
1. What is Social Media?
2. Pick your Platform
3. Are you Social?
4. Your Social Media Strategy

WHAT IS SOCIAL MEDIA?
• Two-way conversation
• Mass media
• Basic part of your SEO

ARE YOU SOCIAL?
ENTERTAIN
EDUCATION
ENGAGE

YOUR ONLINE PERSONA
1. Who are your customers? (Pareto)
2. What do they need?
3. What are your goals?

PICK A PLATFORM
BIG BOY
• Good for all industries
• Drives traffic
• Likes = Larger Network
• Engagement is key

PICK A PLATFORM
LIVE EVENT
• Events and conferences
• Online conversations
• Listen - Monitor trends
• Hashtag #

PICK A PLATFORM
THE PROFESSIONAL
• B2B, professionals & services
• Groups
• Company news
• Thought leadership

PICK A PLATFORM
SHOWTIME
• How to videos
• Demonstrations
• Training / Showcase

PICK A PLATFORM
THE SCRAPBOOK
• Images and video
• Event planners & designers
• Realtors, collectors
• Women focused

PICK A PLATFORM
THE PHOTO ALBUM
• Young demographic (18 – 35)
• Linked with Twitter and Facebook
• Hashtags

PICK A PLATFORM
THE NEW KID
• Google juice
• On the rise!
• Google Hangouts
• Google Helpouts

OPTIMIZE YOUR POSTS
• Use analytics to pick your prime post time /
date
• Short and simple - 40 characters
• Ask for interaction / Pull on heartstrings
• Photos, video, infographics, memes
• Shorten URLs and add them to copy
• On Twitter – Add the link to the front of the
tweet
• Use a maximum of 3 hashtags (except on
Instagram)

DEVELOP A STRATEGY
• Provide Valuable Content
• Drive Traffic to your Site (convert)
• Leverage your Team
• Levarage Complimentary Businesses
• Offline into Online

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Social media training for Caribbean Hotel and Tourism Association

1. Social Media for Business Facebook: CaribbeanHotelAndTourismAssociation Twitter: @CHTAFeeds

2. GETTING TO KNOW YOU

3. OVERVIEW 1. What is Social Media? 2. Pick your Platform 3. Are you Social? 4. Your Social Media Strategy

4. WHAT IS SOCIAL MEDIA?

5. WHAT IS SOCIAL MEDIA?

6. WHAT IS SOCIAL MEDIA? • Two-way conversation • Mass media • Basic part of your SEO

7. ARE YOU SOCIAL? ENTERTAIN EDUCATION ENGAGE

8. YOUR ONLINE PERSONA 1. Who are your customers? (Pareto) 2. What do they need? 3. What are your goals?

9. PICK A PLATFORM BIG BOY • Good for all industries • Drives traffic • Likes = Larger Network • Engagement is key

10. PICK A PLATFORM LIVE EVENT • Events and conferences • Online conversations • Listen - Monitor trends • Hashtag #

11. PICK A PLATFORM THE PROFESSIONAL • B2B, professionals & services • Groups • Company news • Thought leadership

12. PICK A PLATFORM SHOWTIME • How to videos • Demonstrations • Training / Showcase

13. PICK A PLATFORM THE SCRAPBOOK • Images and video • Event planners & designers • Realtors, collectors • Women focused

14. PICK A PLATFORM THE PHOTO ALBUM • Young demographic (18 – 35) • Linked with Twitter and Facebook • Hashtags

15. PICK A PLATFORM THE NEW KID • Google juice • On the rise! • Google Hangouts • Google Helpouts

16. OPTIMIZE YOUR POSTS • Use analytics to pick your prime post time / date • Short and simple - 40 characters • Ask for interaction / Pull on heartstrings • Photos, video, infographics, memes • Shorten URLs and add them to copy • On Twitter – Add the link to the front of the tweet • Use a maximum of 3 hashtags (except on Instagram)

17. OPTIMIZE YOUR POSTS

18. OPTIMIZE YOUR POSTS

19. OPTIMIZE YOUR POSTS

20. DEVELOP A STRATEGY • Provide Valuable Content • Drive Traffic to your Site (convert) • Leverage your Team • Levarage Complimentary Businesses • Offline into Online

21. SOCIAL MEDIA METRICS Set Your Measurable Goals • Landing Pages & Google Analytics • Goals + Metrics  Increase brand visibility IMPRESSIONS  Thought leadership LIKES, COMMENTS, SHARES  Increase traffic to website CLICK THRUS

22. Social Media for Business Facebook: CaribbeanHotelAndTourismAssociation Twitter: @CHTAFeeds