All technology is recruiting technology for real estate. But here are tools and tech that brokers can use to retain their best agents and bring new ones onboard.

1. RECRUITING
FOR REAL ESTATE
Tech and Tools

2. 55% of agents would
consider moving to a new
office right now.
55%
9 out of 10 agents have switched companies at least once

3. 96% of brokerages
are expending considerable time and energy toward
attracting new and experienced agents to their firms.
SOURCE: Contactually, 2016 Real Estate Brokerage Priorities

4. Recruiting is still
about
relationships

5. All technology is
recruiting technology.

6. Copywriting
Referrals
Advertising
Email
Virtual Reality
Voicemail

7. Copywriting

8. Copywriting

9. Get LinkedIn profiles in your Gmail inbox dashboard.
Communication coach for every conversation.
Improve your emails, meetings, and relationships
with personality insight.
Know when emails are opened and links are clicked
with free email tracking for Gmail.
Email tech tools

10. See social profiles in your email.

11. See DISC personality insights in your email.

12. Suggests improvements to your email messages

13. Know when emails are opened and links are clicked

14. Target your advertising
to the right agents at the
right time.

15. Candidates with
recent brand
exposure are up to 2x
more likely to respond
to your email.
SOURCE: Officevibe.com

16. They’re also more likely to….
Attend your event Join your team
Reply to email
Return your call

22. Ads can follow
your recruits
any where they
travel on the
web, Facebook
and in mobile
apps.

23. 51% of brokers said they
have trouble attracting
younger generation talent…
51%
The ”M” word.

24. of millennials
found their last
position through a
social media site.
SOURCE: Aberdeen Group
73%

25. SOURCE: 2016 Global Talent Trends
After hearing about the job, they don’t apply right away instead they
59%Lookup the company’s website
Update their resume
Read online articles about the company
Update their LinkedIn profiles
Talk to employees about the job
Don’t leave it at the ad…

26. SOURCE: LinkedIn Global Recruiting Report 2017
Employee referrals are the top
source of quality hires
48%Employee referrals
Third-party website or online job boards
Social professional networks
A third-party recruiter/staffing firm
Internal hires

27. SIMPPLER
- Recommendation engine
- Connection match
- Referral leaderboard
ZAO
- Integrates with other HR tracking platforms
- Rewards top referrers
- Email campaigns
Gamification

28. Voicemail

29. Recruiting *IS* about relationships
Technology can help
you scale your relationships
Technology can help optimize
your messaging
Technology can help you close
Takeaways

30. 1. Google them
2. Set up a Google alert
3. Reach out via LinkedIn and/or Twitter
4. Reach out via Facebook, Instagram or Snapchat after you’ve met in person.
5. Put them on a private list for Facebook, engage weekly
6. Be a thought leader
7. Create blog posts on LinkedIn once a month
8. Share new agent news on your personal Facebook and/or LinkedIn
9. Create weekly Facebook Live videos
10. Take the online offline