This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: Thriving affiliate programs are run by managers who devote their time to 7 specific things. Come to this session to discover what these are, and how you can improve your own approach. Q&As at the end.

1. Geno Prussakov
CEO, AM Navigator (marketing management agency)
Chair, Influencer Marketing Days (conference)
888-588-8866 | Washington, DC
www.amnavigator.com
geno@amnavigator.com
7 Building Blocks of
Affiliate Program's Success

2. Introduction

3. Element #1
Affiliate Recruitment

4. 5 Pillars of Affiliate Program Management

5. Types of Influencers

6. #1
Affiliate Recruitment

7. 2 types
passiveactive (outreach)

8. Ways to Find Affiliates (Active)
i. Affiliate identification tools
a) integrated
b) external
i. Links to competitors
ii. Similar websites
iii. Happy customers
iv. Social media fans

9. Ways to Get Found (Passive)
1. Link in footer / program description / support site
2. Paid search campaigns
3. Affiliate directories
4. Social media
5. Second-tier affiliates
6. "Subscribe to affiliate news" link
7. Press releases

10. “In advertising not to be different is virtually suicidal”
— William Bernbach

11. #2
Affiliate Activation

13. How to Activate
i. Motivate
ii. Equip
iii. Support

14. Approval Email

15. Welcome with…
i. Program details
ii. Activation motivator
iii. Performance-based incentive(s)
iv. Tips and ideas
v. Contact information

16. Equip with…
o Customer demographics
o Content about product
o Lists of bestsellers
o Keywords
o Testimonials
o Videos

18. #3
Compliance Policing

20. Police & Enforce!

21. 3 Reasons
i. Brand damage
ii. Channel cannibalization
iii. “Last click wins” model

23. What to Police
1. Paid search activity
2. Domain names
3. Coupon usage
4. FTC disclosures
5. Brand placement(s)

25. #4
Communication

27. Source: AffStat 2014 Report by Affiliate Summit
Methods

28. Frequency
Source: 2010 Affiliate Summit AffStat Report

30. How to Communicate
• In their language
• Equipping with what they need
• Employing all available means
(program description, approval email, regular
newsletters, one-on-one, social media, etc)

31. #5
Program Optimization

32. I. Best Practices
• Creative optimization
• Dedicated landing pages
• Affiliate tools
• Marketing synchronization
• Co-branding

33. II. Your Own Successes

34. R
E
A
C
T
Research (terms, stats, etc)
Evaluate (how you stack up)
Apply (the knowledge)
Craft (your own strategy)
Tear (them) apart!! 
III. Competitive Intelligence

35. #6
Networking

37. Ways to Network
• Conferences
• Meet-ups
• Online forums
• Social media groups
• One-on-one

39. #7
Self-Education

40. Perhaps the most important part of
offensive basketball is the part played by
each man without the ball.
~ John Woden,
Naismith Hall of Fame Coach
One of the most difficult coaching tasks is to
teach players to carry out actions that don’t
involve the basketball — the magnet of the
game.
~ Krause, Meyer & Meyer,
Basketball Skills & Drills
Moving without the ball requires you to be
adept at starting, stopping, faking, and
changing directions. You must have
excellent court awareness and vision…
~ Ralph Pim,
Winning Basketball

42. To Recap…

44. Thank You! Q&A Time