SlideShare une entreprise Scribd logo
1  sur  34
Wikibrands  - Reinventing Your Business in a Customer-Controlled Marketplace www.agentwildfire.com
So What The Heck Do We Know?
Obstacle #1 –  There are 45,000 social media experts online right now
[object Object],[object Object],[object Object],Instead, we studied the best…
Running -  Nike Plus Finance- American Express Hospitality –  Starbucks B-to-B  - Intuit Automotive -  Camp Jeep Travel –  Starwood Hotels Tech – Dell ecommerce – eBay Startup - Freshbooks We went cross industry for insight …
Obstacle #2 – If you have a profile on Facebook, you have an opinion…
[object Object],[object Object],[object Object],Instead, we built some verifiable proof
Obstacle #3 – The Cluetrain has left the station…perception exists -organizations, businesses and brands don’t belong in social spaces
- 85% of people want companies engaging with their customers in social media - 56% of people feel a stronger connection with those companies they interact with in social media - Twitterers are three times more likely to embrace brands than average population Don’t be fooled, people want brands…just under the right terms
Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
Key Point - You Don’t Have to Choose Sides, Social Business is not a Religion
It’s for the “Never in a Million Years Traditionalist”
It’s for the “Sensitive New Age  Social Media” Type
For both, fundamental changes are occurring in how we build our brands…
Business has had the Gift of Tech-enabled Engagement and Collaboration Drop in Their Lap
Definition:  noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wikibrand-ing allows you to connect with your customers
Caveat - There is a difference between “Being Social”
Versus “Doing Social”
MASS  MARKETING DIRECT  MARKETING SOCIAL INFLUENCE MARKETING A Culture Change is Required
Wikibrands:  Culture
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Something you Buy” “ Something you Trust” “ Something you Want” “ Something you Prefer” “ Something you Love” “ Something you  Participate In” The new currency on how to build business
Key Wikibrands Book Content I. Background - History of brand building and key 7 market forces at work accelerating need for change - A reference and jumping off point from the key principles espoused by Wikinomics - A quick summary on what the book offers, what client examples we’ll draw on and what a different approach we’re taking with this book   II. The Pillars of Great Wikibrands - Conditions in place at wikibrand companies - Product/innovation environment - Cultural commitment  - Stating the case - what 6 core reasons for brands to wikify themselves - Listening and engaging    
Key Wikibrands Book Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Wikibrands Book Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikibrands Examples - Large company profiles - Dell, Cisco, Nike, Starbucks, Kraft, Best Buy, P&G, Frito-Lay, EMC,  - Unilever, Pepsi, Kraft, Intel, Wells Fargo, Molson, H&R Block - Jet Blue, Kodak, Ford, Jeep, Kaiser Permanente, Whole Foods  - Mountain Dew, Patagonia, Blackmore’s,  Johnson & Johnson, Alli - Starwood, Red Bull, BBC - Global profiles - Lego, Innocent Drinks, Mozilla Firefox, Specialized Bikes, Amazon,  - IBM, SAP, Microsoft, eBay, London 2012, Nokia, Panasonic - Nintendo, Blackberry, Weight Watchers,  Electronic Arts - Research in Motion, Levi Strauss, Lonely Planet
Wikibrands Examples - Grassroots underdogs - Method, PEMCO, Lomo Cameras, Maker’s Mark, Threadless - WD40, Sharpie, Dave’s Killer Bread, Roger Smith Hotel - Souplantation, Graco, Stonyfield Farms, Sweet Leaf Iced Teas - Mabel’s Labels, Streetza Pizza, North Face, Vancity, Moo Cards - Joffrey’s Coffee and Tea, Segway, Barilla Pasta, Kogi BBQ - Upstarts - Zappos, Stormhoek, eBay, John Fluevog, Mint, Livestrong, AMC  - Wind Mobile, Nature Valley, Kashi, Method, Fiskars, Lululemon - Crowdspring, Harley-Davidson, Flying Dog Ales, Humana - Naked Pizza, Blendtec, Tasti D-Lite, Dogfish Beer, UFC
Wikibrands Examples - B-to-B Brands - Intuit, American Express, Adobe, EMC, Reuters, Salesforce.com - Cree LEDs, LinkedIn, Ariba, Avaya, Open Kernel Labs - Indium Corporation, Freshbooks - Not-for-Profit Brands - Movember, Livestrong, Red Cross, Museum of Modern Art - Moveon.org, Leukemia & Lymphona Society, Kiva - National Wildlife Federation, Charity Water - Personal Brands - Adventure Girl, The Sartorialist, Loic Lemeur, Guy Kawasaki - Gary Vaynerchuk, Neil Pasricha, Keith Ferrazzi, Jamie Oliver - Robert Scoble, Joe Pine, Dan Schawbel
The FLIRT Model – A Recipe for Community Success
Wikibrand Future Content Extensions ,[object Object],[object Object],[object Object],[object Object]
Wikibrand Future Content Extensions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Start Your Next Brand Conversation… Inquire: wikibrands (at) agentwildfire.com Phone: 416-255-4500 x226 URL:  www.AgentWildfire.com Twitter:  @wikibrands Other Blogs: http://BuzzCanuck.typepad.com/

Contenu connexe

Similaire à Wikibrands Overview

Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB OttawaSean Moffitt
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Sean Moffitt
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media WeekWikibrands
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Club
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking RevolutionCynthia de Lorenzi
 
B2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaB2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaAri Newman
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsAndrew Chow ✯ Keynote Speaker ✯
 
How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Sean Moffitt
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet HungarySean Moffitt
 
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
 
Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Ira Wolfe
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - TorontoSean Moffitt
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Social Media Arizona Final09
Social Media Arizona Final09Social Media Arizona Final09
Social Media Arizona Final09C. Edward Brice
 

Similaire à Wikibrands Overview (20)

Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB Ottawa
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media Week
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More Help
 
Sean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-BrandsSean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-Brands
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands Webinar
 
Web 2 0 Watkins Meegan
Web 2 0 Watkins MeeganWeb 2 0 Watkins Meegan
Web 2 0 Watkins Meegan
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking Revolution
 
B2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage WikipediaB2B Social Media - How to leverage Wikipedia
B2B Social Media - How to leverage Wikipedia
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource Professionals
 
How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009How to create advocacy and conversation, Planning-ness 2009
How to create advocacy and conversation, Planning-ness 2009
 
Planningness
Planningness Planningness
Planningness
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet Hungary
 
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)
 
Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010Link Me Tweet Me Friend Me Feb 2010
Link Me Tweet Me Friend Me Feb 2010
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...Social Business - Why Change is Imperative, Who’s Getting It Right,  How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
 
Social Media: Less Hype, More Help
Social Media: Less Hype, More HelpSocial Media: Less Hype, More Help
Social Media: Less Hype, More Help
 
Social Media Arizona Final09
Social Media Arizona Final09Social Media Arizona Final09
Social Media Arizona Final09
 

Plus de Sean Moffitt

Grey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalGrey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalSean Moffitt
 
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Sean Moffitt
 
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...Sean Moffitt
 
Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
 
The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist Sean Moffitt
 
The Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderThe Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderSean Moffitt
 
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
 
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...Sean Moffitt
 
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeOnce Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
 
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 -  Opening Keynote - Sean MoffittCrowdsourcing Week Venice 2015 -  Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean MoffittSean Moffitt
 
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
 
Content 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementContent 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementSean Moffitt
 
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Sean Moffitt
 
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Sean Moffitt
 
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSYGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSSean Moffitt
 
YGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodYGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodSean Moffitt
 
Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Sean Moffitt
 
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsWikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsSean Moffitt
 
Crowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteCrowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteSean Moffitt
 
Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Sean Moffitt
 

Plus de Sean Moffitt (20)

Grey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation InvitationalGrey Swan Guild - Sensemakers Ideation Invitational
Grey Swan Guild - Sensemakers Ideation Invitational
 
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22
 
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...
 
Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation Wikibrands 2018 Focus - Futureproofing & Transformation
Wikibrands 2018 Focus - Futureproofing & Transformation
 
The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist The 2018 State of Customer Zeitgeist
The 2018 State of Customer Zeitgeist
 
The Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation LeaderThe Chief Digital Officer (CDO) - The New Business Transformation Leader
The Chief Digital Officer (CDO) - The New Business Transformation Leader
 
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...
 
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...
 
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeOnce Upon a Company Time - The Science and Art of Storytelling in a Digital Age
Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age
 
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 -  Opening Keynote - Sean MoffittCrowdsourcing Week Venice 2015 -  Opening Keynote - Sean Moffitt
Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt
 
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
 
Content 2015 - Post Modern Engagement
Content 2015 - Post Modern EngagementContent 2015 - Post Modern Engagement
Content 2015 - Post Modern Engagement
 
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014
 
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
Crowdweek Summit 2014 Brussels - Global Pulsecheck (Sean Moffitt)
 
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERSYGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS
 
YGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global GoodYGDA Advance Teaser Deck - Connecting for Global Good
YGDA Advance Teaser Deck - Connecting for Global Good
 
Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013Wikibrands, Wikicareers, Schulich November 2013
Wikibrands, Wikicareers, Schulich November 2013
 
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsWikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
Wikicauses (YGDA) - Top 100+ Causeworthy Digital Inspirations
 
Crowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening KeynoteCrowdsourcing Week - Sean Moffitt Opening Keynote
Crowdsourcing Week - Sean Moffitt Opening Keynote
 
Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)Leading Digital Influencer Programs: 2013 (Wikibrands)
Leading Digital Influencer Programs: 2013 (Wikibrands)
 

Dernier

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 

Dernier (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

Wikibrands Overview

  • 1. Wikibrands - Reinventing Your Business in a Customer-Controlled Marketplace www.agentwildfire.com
  • 2. So What The Heck Do We Know?
  • 3. Obstacle #1 – There are 45,000 social media experts online right now
  • 4.
  • 5. Running - Nike Plus Finance- American Express Hospitality – Starbucks B-to-B - Intuit Automotive - Camp Jeep Travel – Starwood Hotels Tech – Dell ecommerce – eBay Startup - Freshbooks We went cross industry for insight …
  • 6. Obstacle #2 – If you have a profile on Facebook, you have an opinion…
  • 7.
  • 8. Obstacle #3 – The Cluetrain has left the station…perception exists -organizations, businesses and brands don’t belong in social spaces
  • 9. - 85% of people want companies engaging with their customers in social media - 56% of people feel a stronger connection with those companies they interact with in social media - Twitterers are three times more likely to embrace brands than average population Don’t be fooled, people want brands…just under the right terms
  • 10. Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
  • 11. Key Point - You Don’t Have to Choose Sides, Social Business is not a Religion
  • 12. It’s for the “Never in a Million Years Traditionalist”
  • 13. It’s for the “Sensitive New Age Social Media” Type
  • 14. For both, fundamental changes are occurring in how we build our brands…
  • 15. Business has had the Gift of Tech-enabled Engagement and Collaboration Drop in Their Lap
  • 16. Definition: noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
  • 17.
  • 18. Caveat - There is a difference between “Being Social”
  • 20. MASS MARKETING DIRECT MARKETING SOCIAL INFLUENCE MARKETING A Culture Change is Required
  • 22.
  • 23. “ Something you Buy” “ Something you Trust” “ Something you Want” “ Something you Prefer” “ Something you Love” “ Something you Participate In” The new currency on how to build business
  • 24. Key Wikibrands Book Content I. Background - History of brand building and key 7 market forces at work accelerating need for change - A reference and jumping off point from the key principles espoused by Wikinomics - A quick summary on what the book offers, what client examples we’ll draw on and what a different approach we’re taking with this book   II. The Pillars of Great Wikibrands - Conditions in place at wikibrand companies - Product/innovation environment - Cultural commitment - Stating the case - what 6 core reasons for brands to wikify themselves - Listening and engaging    
  • 25.
  • 26.
  • 27. Wikibrands Examples - Large company profiles - Dell, Cisco, Nike, Starbucks, Kraft, Best Buy, P&G, Frito-Lay, EMC, - Unilever, Pepsi, Kraft, Intel, Wells Fargo, Molson, H&R Block - Jet Blue, Kodak, Ford, Jeep, Kaiser Permanente, Whole Foods - Mountain Dew, Patagonia, Blackmore’s, Johnson & Johnson, Alli - Starwood, Red Bull, BBC - Global profiles - Lego, Innocent Drinks, Mozilla Firefox, Specialized Bikes, Amazon, - IBM, SAP, Microsoft, eBay, London 2012, Nokia, Panasonic - Nintendo, Blackberry, Weight Watchers, Electronic Arts - Research in Motion, Levi Strauss, Lonely Planet
  • 28. Wikibrands Examples - Grassroots underdogs - Method, PEMCO, Lomo Cameras, Maker’s Mark, Threadless - WD40, Sharpie, Dave’s Killer Bread, Roger Smith Hotel - Souplantation, Graco, Stonyfield Farms, Sweet Leaf Iced Teas - Mabel’s Labels, Streetza Pizza, North Face, Vancity, Moo Cards - Joffrey’s Coffee and Tea, Segway, Barilla Pasta, Kogi BBQ - Upstarts - Zappos, Stormhoek, eBay, John Fluevog, Mint, Livestrong, AMC - Wind Mobile, Nature Valley, Kashi, Method, Fiskars, Lululemon - Crowdspring, Harley-Davidson, Flying Dog Ales, Humana - Naked Pizza, Blendtec, Tasti D-Lite, Dogfish Beer, UFC
  • 29. Wikibrands Examples - B-to-B Brands - Intuit, American Express, Adobe, EMC, Reuters, Salesforce.com - Cree LEDs, LinkedIn, Ariba, Avaya, Open Kernel Labs - Indium Corporation, Freshbooks - Not-for-Profit Brands - Movember, Livestrong, Red Cross, Museum of Modern Art - Moveon.org, Leukemia & Lymphona Society, Kiva - National Wildlife Federation, Charity Water - Personal Brands - Adventure Girl, The Sartorialist, Loic Lemeur, Guy Kawasaki - Gary Vaynerchuk, Neil Pasricha, Keith Ferrazzi, Jamie Oliver - Robert Scoble, Joe Pine, Dan Schawbel
  • 30. The FLIRT Model – A Recipe for Community Success
  • 31.
  • 32.
  • 33.
  • 34. Let’s Start Your Next Brand Conversation… Inquire: wikibrands (at) agentwildfire.com Phone: 416-255-4500 x226 URL: www.AgentWildfire.com Twitter: @wikibrands Other Blogs: http://BuzzCanuck.typepad.com/