introduction into CIRCO programme for the MCBW seminar

4. CIRCULAR ECONOMY

5. Biological & Technical cycles

6. VALUE

8. WHAT & WHY of CIRCO

9. Business as starting point
 A circular economy starts with circular
business/entrepreneurship
 Circular business means creating business
through new, circular propositions
 Key in this process is the (re)design of products,
services & business model

10. Why are designers the ones to
spearhead this movement?
Designers change habits and
behavior. They create accessibility.
They look to nature for inspiration.
And they’re optimists.
– Valerie Casey
Designer als Change Agent

11. By addressing the "afterlife”
of every product, designers
contribute to a change of
mentality in both users and
producers.
An all-encompassing
approach requires designers not
to focus exclusively on the
functionality and expressive
power of a design, but also to
investigate how maintenance
and repair can be integrated into
the final product.
- Hella Jongerius
Designer als Change Agent

13. CIRCO RESULTS
For different stakeholders
• Businesses
• Designers
• Government
• Academics

14. RESULTS - BUSINESS
• Have a concrete start to develop circular business
• Circular value proposition (product, service and business model)
• Tools and experience to replicate the process
• Clear case to assess strategic implication of circularity
• Extensive collaboration between business and design
• Network of and interaction with (circular) peers
• Roadmap for further elaboration & implementation
• Groundwork for raising (subsidy) funds

15. RESULTS - DESIGNERS
• Concrete set of tools to support business = business
development
• Push to get circularity on business agenda
• Emphasis on role as change agent
• Interaction with business counterparts
• Community of peers to further develop the domain

16. RESULTS - GOVERNMENT
• Concrete offer to support business community on circular journey
• Innovation topic with social return
• Feedback from ‘market’ about circular challenges and barriers
• Dissemination of academic research into business
• Multiplier effect via community and train-the-trainer

17. RESULTS - ACADEMIC PARTNERS
• Dissemination of circular framework
• Application layer to framework
• Feedback from market (qualitative) on framework
• Extensive dialogue between academic world, business &
government
• Input for (future) research agenda
• Internships for students with circular curriculum

19. Thank
you