The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Enersa, Haitian Solar Energy Start-up, Oct 2009
1. Renewable Energy For a Better World
Transforming Haïti’s energy challenges into wealth and job creating opportunities
International Business Meeting, Port-au-Prince, 1-2 October, 2009
ENERSA
2. COMPANY PROFILE
• Haïti’s only designer and
MANUFACTURER of solar panels and
solar appliances
• Small, young,… but the FASTEST
GROWING solar company in the country
(700% growth)
– Industry leader in number of installations
(in just over 2 years of operations)
– From 800 sq ft, moving to new 10,000 sq ft facility
• Widest covered geographic area
• Socially responsible company
– 58 towns & remote villages… and counting
– Trained from scratch & employed so far
– contracts in all 10 departments of the country
18 solar technicians
(almost all of them youth from Cité Soleil)
In very little time, we became the best local partner – Investing in our Human Resources
for nationwide solar projects – Investing in environmental projects
– Supporting youth initiatives
ENERSA
3. SOLAR as a strategic solution
Haïti in excellent radiation zone 750,000 to 1M households without access
Estimated total PV installed : only 700 Kw
while Haïti has an OVERALL installed capacity of about 360 MW •Making PV affordable & accessible
• Reducing the country’s dependence on
Germany has 10 times that, just in solar PV imported fossil fuel
- 1,500 MW PV installed in 2008 alone •Creating jobs
Spain Installed 1,800 Mw PV in 2008 So, we’re in the business of
Socioeconomic Development
ENERSA
4. MANUFACTURING as a wealth creating option
SOLAR STREET LIGHT
PV MARKET VALUE ADDED MARKET VALUE ADDED CHAIN
CHAIN
Si- Feedstock
Si- Feedstock 7% Wafer
Cell
Wafer 21%
Module
Cell 14%
Manufacturing Division Solar appliance
Module 28%
BOS
BOS 15%
Installation Division
Installation 15% Installation
43% 59%
ENERSA
5. OUR PRODUCTS NATIONAL
TEAM WORK
Solar Lamp
Mobile phone charger -Light Components from
STANDARD model -Radio other Haïtian
-Mobile phone industrial
companies as
Mobile phone charger much as possible
BELT model
Solar Home System
-3 Lights
Mobile phone charger -Radio
BELT model plus -Mobile phone
Solar Module PS-X
-30W
-60W
-120W
CHAJMAN
Small Business
Mobile phone
Charging station
ENERSA
6. OTHER PRODUCTS & SERVICES
Village Mini Central Solar Plant
MULTI Kw
STRONG R&D INSTALLATIONS
DEPARTMENT Hospital
4 main focus:
a)Security
b)Cost
c)User friendly
d)Install. friendly
Coffee Export Coop
Solar Irrigation Pump
Custom design for
specific projects
ENERSA
7. OUR MAIN SUCCESS
SOLAR STREET LIGHT
• Theft proof
• hurricane proof
• 12h of light per night
• Fully automatic (ON/OFF)
• 3 days autonomy
• 25% cheaper than imported
Designed in Haïti
Solar panel made in Haïti
LED light bulb made in Haïti
Pole made in Haïti
ENERSA
9. Opening solar market through
proper financing mechanism
SOLAR HOME SYSTEM MARKET POTENTIAL
ECONOMICALLY
VIABLE
Cash
able 5% 50% penetration
potential with proper
1 – 3 year credit 15%-20% financing
375,000 HH in Haïti
3 - 5 year credit $ 175 M market
20% - 25%
Need subsidy 200 M HH worldwide
50 %
( NOTE ABLE TO AFFORD )
SOLAR NEEDS SUBSIDIES ? NO… NOT FOR ALL MARKET SEGMENTS
ENERSA
10. PROFITABLE solar company, but…
Renewable Energy For a Better World
Our Greatest Achievement?
Changing people’s lives
NO VILLAGE TOO REMOTE… COUNTING ON YOUR SUPPORT
THANK YOU
ENERSA