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1. Search EngineSearch Engine
Optimization (SEO)Optimization (SEO)
Presented by
Ajay Kumar Nigam

2. What is a Search EngineWhat is a Search Engine
optimization?optimization?
 Definition: Search Engine Optimization is the process of
improving the visibility of a website on organic ("natural" or un-
paid) search engine result pages (SERPs), by incorporating
search engine friendly elements into a website. A successful
search engine optimization campaign will have, as part of the
improvements, carefully select, relevant, keywords which the
on-page optimization will be designed to make prominent for
search engine algorithms. Search engine optimization is broken
down into two basic areas: on-page, and off-page optimization.
On-page optimization refers to website elements which
comprise a web page, such as HTML code, textual content, and
images. Off-page optimization refers, predominantly, to
backlinks (links pointing to the site which is being optimized,
from other relevant websites).

3. Examples popular Search EnginesExamples popular Search Engines

4. How Do Search Engines Work?How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages,
other documents) typically by following hyperlinks from
websites already in their database
 Search engines indexes the content (text, code) in these
documents by adding it to their databases and then periodically
updates this content
 Search engines search their own databases when a user enters in
a search to find related documents (not searching web pages in
real-time)
 Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and
ranking factors

5. Search Engine OptimizationSearch Engine Optimization
Techniques :Techniques :
SEO
◦ Refers to the process of “optimizing” both the on-page and off-page
ranking factors in order to achieve high search engine rankings for
targeted search terms.
◦ Refers to the “industry” that has been created regarding using
keyword searching a a means of increasing relevant traffic to a
website

6. Submission of Websites:Submission of Websites:
 Submit your website to SEs for indexing
- The Submission websites are :
 Directory sites
 Social Bookmarking Sites
 Article Sites
 Press Release sites
 Classified Sites

7. Keywords Used:Keywords Used:
The key word is used on submitting the
above websites are:
 SEO jobs in delhi
Dot Net jobs in noida
Dot Net training in noida
 SEO training institute
 PPC traininig institute

8. Contact Details :
Contact Person:Nandan Bisht
Phone: +91-9718284625
Email: contact@iteducenter.com
URL: http://www.iteducenter.com/
Address:
B-156 New Ashok Nagar
New Delhi,
India

9. The EndThe End
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10. The EndThe End
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