Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!

1. ARTSWESTCHESTER May 9, 2011 Manage Your Social Media Before … It Manages You Janet Langsam, Panel Moderator – CEO ArtsWestchester Rebecca Krause-Hardie AudienceWorks Diana P. Olano, Digital Media Coordinator, ArtsWestchester

3. Audience

4. Integration

5. Tools and Tactics

7. What do they want? (ask them)

8. The Currency of Social Capital “connections within and between social networks” “social networks have value” Investing in relationships by being transparent, authentic and passionate and delivering value Over time - builds trust, passionate loyalty and earned social capital (take it to the bank) Note: It’s never about price. It’s about delivering sustained value … over time

9. 24% 37% 21% 51% 73% 18% 2010

10. Ladder of engagement Take Action Advocate Share Like Click Look It takes 3 -18 months

13. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time

14. More is not Better! Go Deeper, not broader!

15. A Few Listening Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

20. Listening Leads to Participation These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

24. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time

28. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time

29. Brooklyn Museum - Engagement

30. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time

31. A Few Buzz Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

33. Be smart, witty and funny!

34. Be relevant

35. Put your best foot forwardBeing awesome is the best way to SEEM awesome These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

36. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time

37. A Few Community Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

38. Community engagement is connecting your patrons, volunteers, donors and supporters to each other through your mission. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

40. Create Art with Your Community

41. Building buzz is about giving your supporters the excitement and content they need to spread you message like bees do for pollen. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

43. Audience

44. Integration

45. Tools and Tactics

48. Set ourselves up for success by researching first

49. Document hard data

50. Also document qualitative data

51. REFLECT

52. Wash, rinse and repeatThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

58. Twitter: News and Knowledge Sharing

59. Twitter: Fundraising and Events

60. Twitter: Engagement

62. Follow people you respect, see what they do and say

63. What do they do well?

64. What could be improved?

65. What do you value about their tweets?

68. Questions?and thank you! Rebecca Krause-Hardie arts.typepad.com @arkrausehardie