Alex Mari
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Personal Information
Entreprise/Lieu de travail
Zurich Switzerland
Profession
Research Associate, UZH
Site Web
ch.linkedin.com/in/alexmari/
À propos
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
Coordonnées
Mots-clés
marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
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Présentations

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Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)

il y a 7 ans • 1947 Vues

The Agile Digital (Marketing) Department / MarTech 2018

il y a 6 ans • 369 Vues

The Rise of Machine Learning in Marketing [Research Report 2019]

il y a 4 ans • 1439 Vues

Voice Commerce, Voice Shopping, or V-Commerce

il y a 4 ans • 1359 Vues

Documents

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The Rise of Machine Learning in Marketing [Research Report 2019]

il y a 4 ans • 1889 Vues

Voice Commerce: Understanding shopping-related voice assistants and their effect on brands

il y a 4 ans • 361 Vues

The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective

il y a 4 ans • 117 Vues

CV - Alex Mari - University of Zurich (UZH) - March 2024

il y a 1 mois • 10 Vues
Personal Information
Entreprise/Lieu de travail
Zurich Switzerland
Profession
Research Associate, UZH
Site Web
ch.linkedin.com/in/alexmari/
À propos
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
Mots-clés
marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
Tout plus