samsung swot analysis 2013

2. Lee Byung - chul LEE KUN HEE
삼성그룹, 三星그룹

6. • Excellence in engineering and
producing hardware parts
and consumer electronics

7. • Innovation and design
• Focus on environment
• Low production costs

8. • Largest share in mobile
phones and 2 place in
smartphones sales

9. • Ability to market the brand

10. Weaknesses

12. Weaknesses

13. Weaknesses
• Lack its own OS and software
• Focus on too many products

14. cannibal

16. Opportunities
• Growing India’s smartphone
market

17. Opportunities
• Growing mobile advertising
industry

18. Opportunities
• Growing demand for quality
application processors

24. Opportunities
• Growth of tablets market

25. Opportunities
• Obtaining patents through
acquisitions

26. Threats
• Saturated smartphone
markets in developed
countries

27. Threats
• Rapid technological change
• Declining margins on
hardware production

28. Threats
• Breached patents
• Apple’s iTV launch
• Price wars