Presented at the 2011 Legal Marketing Technology Conference as part of the Social Media Panel

1. Video for law firms

2. HOW BIG IS ONLINE VIDEO?

3. Internet video is the fastest growing
part of the web
U.S. Internet audience that viewed online video
84.2% – Comscore, December 2010
Annual growth rate per year in the US
45% – Nielsen, February 2011
Video streams watched in U.S. in January 2011
14.5B – Nielsen, February 2011

4. HOW DOES ONLINE VIDEO
HELP
LAW FIRMS?

5. How can a web site stand out?
300,000,000
web sites
200,000,000,000
searches/year

6. How does video help you online?
• Higher search rankings
• Social medium
• Effective for message

7. Video is a social medium
Traditional Social
“Every audience has an audience”

8. Levels of social media engagement
I’d like to support you  Buy/Give
I’d like others that I know  Share/Tweet
to know about you
Friend/Subscribe I’d like to join your community
Like  I like your message

9. Why video can be an effective medium
for law firms
Highlights the lawyer
Clients ultimately hire the lawyer not the firm
Complex information can be explained
simply
We can communicate our expertise simply
Distribution is free
Because it is in demand, others will distribute it for us

10. WHAT KINDS OF CONTENT?
WHAT IS EFFECTIVE?

11. Thought leadership

12. News

13. Community involvement / Event

14. HOW IS ONLINE VIDEO
DISTRIBUTED?

15. Distribution via social media sites

16. Distribution on sites focused on the law

17. Which drive traffic to your web site