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Bus169 Kotler Chapter 06

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Business Market Behaviour
Chapter Objectives ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object]
Business Markets (B2B) ,[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object]
Characteristics of Business Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Business Markets ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Buyer Behaviour ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Model of Business Buyer Behaviour
Major Types of Business Buying Situations ,[object Object],[object Object],[object Object],[object Object]
Of the following, the simplest type of industrial buying situation is the: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The three types of Industrial Buying Situations
Participants in the Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Main Influences on Business Buying Behaviour
Upgraded Purchasing ,[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object]
Other Influences on Purchasing ,[object Object],[object Object],[object Object],[object Object]
Eight step Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Institutional / Government Markets ,[object Object],[object Object],[object Object]
Government Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bus169 Kotler Chapter 06

Notes de l'éditeur

  1. Relates to objective 1
  2. Relates to objective 1
  3. Relates to objective 1 & 2
  4. Relates to objective 1 & 2
  5. Relates to objective 1 & 2
  6. Relates to objectives 1 & 2
  7. Relates to objectives 2 & 3
  8. Relates to objective 3
  9. Relates to objective 3
  10. Relates to objectives 2, 3 &4
  11. Relates to objectives 3 & 4
  12. Answer B , clearly a simple rebuy of the tried and tested product. Relates to objectives 3 & 4
  13. Relates to objectives 3 & 4
  14. Relates to objective 4
  15. Relates to objective 4
  16. Relates to objective 4
  17. Relates to objectives 3 & 4
  18. Relates to objective 4
  19. Relates to objective 4
  20. Relates to objective 5
  21. Relates to objective 5