SlideShare une entreprise Scribd logo
1  sur  27
Télécharger pour lire hors ligne
Unlikely Utopia:
     The Surprising
Triumph of Canadian
    Multiculturalism

           Michael Adams
                      President
 Environics Group of Companies
CHANGING
DEMOGRAPHICS
Canada has welcomed more than 15 million immigrants
            since 1901
              Annual flow of immigrants admitted to Canada, 1901-2006


       450

       400
       350

       300
Thousands




       250

       200                             World War I
                                       1914-1918
       150
                                                                        The Great
       100                                                             Depression
                                                                      and World War
                                                                            II
            50                                                          1939-1945

              0
                1901 1908 1915 1922 1929 1936 1943 1950 1957 1964 1971 1978 1985 1992 1999 2006



            Copyright © Environics Research Group 2011

                                  Source: Citizenship and Immigration Canada
One in five are foreign-born, highest proportion in the
population since 1931
                                                                                                               Australia 22.2%
                                                                                                               U.S.      12.5%


                                             Number and Proportion of Foreign-born in Canada, by Census Year

      7,000,000                                                                                                          25%
                                                                          Number
      6,000,000                                                            %
                                                                                                                         20%
      5,000,000

                                                                                                                         15%
      4,000,000

      3,000,000
                                                                                                                         10%

      2,000,000
                                                                                                                         5%
      1,000,000

                                                                                                                         0%
                 0
                     1901      1911      1921     1931    1941     1951    1961    1971    1981    1991    2001   2006




          Sources: Statistics Canada, censuses of population, 1901 to 2006



Copyright © Environics Research Group 2011
Asia has displaced Europe as the major source of
Canada’s immigrants
Percent of Immigrants by Region of Birth

         100%
                                                                           U.S. Oceania and
          90%                                                              Other
          80%

          70%                                                              Caribbean, South
                                                                           and Central
          60%                                                              America

          50%                                                              Africa

          40%

          30%                                                              Asia and the
                                                                           Middle East
          20%

          10%                                                              Europe
            0%
                   Before     1961-        1971-   1981-   1991-   2001-
                   1961       1970         1980    1990    2000    2006
Immigrants come from many parts of the world
Canada, 2006
                       Total Number of Immigrants
 United Kingdom

          China

           India

     Philippines

           Italy

   United States

     Hong Kong

       Germany

         Poland
                                                                   15 countries 100,000 or more
        Vietnam

       Portugal
                                                                   82 countries 10,000 or more
        Pakistan                                                   150 countries 1,000 or more
        Jamaica

    Netherlands

       Sri Lanka

    South Korea

            Iran

        Guyana

       Romania

         France

       Lebanon

                   0    100      200      300          400   500      600       700
                                            in Thousands
Filipinos a growing proportion of the mix
      45,000


      40,000
                                                                                                  Philippines
      35,000

                                                                                                      China
      30,000                                                                                          India

      25,000


      20,000


      15,000


                                                                                                 United Kingdom
      10,000
                                                                                                  United States
                                                                                                 Republic of Korea
       5,000
                                                                                                 Pakistan

            0
                  2000       2001      2002   2003   2004   2005   2006   2007   2008   2009   2010



  Source: Citizenship and Immigration Canada

Copyright © Environics Research Group 2011
Total stock of temporary residents increasing
dramatically




                Source: Citizenship and Immigration Canada


Copyright © Environics Research Group 2011

                    Source: Statistics Canada, Census
Workers and students are main temporary resident
groups
                Composition of total stock of temporary residents, 2009



                                                  Other
                                                   9%


                                        Humanitarian
                                           17%            Workers
                                                           44%



                                              Students
                                                30%




Source: Citizenship and Immigration Canada
Copyright © Environics Research Group 2011
Immigrants go to the big cities, but fewer recent
immigrants have settled in the Toronto and Vancouver
CMAs




Copyright © Environics Research Group 2011

                    Source: Statistics Canada, Census
CANADIAN ATTITUDES
Multiculturalism is now part of the Canadian Identity
  What is it about Canada that gives you the greatest sense of pride?
  Top 10 reasons             1994 - 2010


                                                         1994   2003    2006   2010

       Free country/freedom/democracy                    31     28      27     27
                                       Quality of life    5      6       3     10
                Humanitarian/caring people                9     13       9      9
                                   Multiculturalism       3      6       11     6
                             Health care system           -      3       2      6
                                 Peaceful country         7      5       6      4
                               Beauty of the land         7      4       4      4
                         Born here/my country             5      4       2      3
                                  Social programs         -      2       1      3

Copyright © Environics Research Group 2011
Fully four in five foreign born feel Canadian first
If born outside Canada, do you feel a stronger attachment to…?
2010



                                   78




                                                   13                7
                                                                                  3

                               Canada        Country of birth   Both equally   Neither/
                                                                                dk/na


Copyright © Environics Research Group 2011
And what do we think about immigrants and
               refugees?
Nine in ten reject a racist immigration policy
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following
statement: Non-whites should not be allowed to immigrate to Canada

1985 - 2010



                                89                                           92




                                               Disagree
                                               Agree



                                 7                                           7


                               85 89 90 91 92 93 94 97 98 00 02 03 05 06 08 10



Copyright © Environics Research Group 2011
Majority disagree that there is too much immigration
 Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following
 statement: Overall, there is too much immigration to Canada
 1977 - 2011




                       61
                                                                                           58



                       35                                                              38




                                             Disagree     Agree


                       77 80 83 86 87 88 89 90 91 92 93 94 97 98 00 02 03 05 06 08 10 11



Copyright © Environics Research Group 2011
Strong majority consistently reject the idea that immigrants
“take away” jobs from other Canadians
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree … Immigrants take
away jobs from other Canadians?

1985 - 2011


                                                                                            74

                 54




                 36
                                                                                            24
                10               Disagree            Agree            dk/na

                                                                                            1
                 85 89 93 94 97 98                00 02 03 05 06 08                 10 11

                                                                                                  17
On the contrary – most think immigrants help the economy grow
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree … Overall, immigration
has a positive impact on the economy of Canada.

1993 - 2011


                                                                                                 80



               56
                                              Agree        Disagree            dk/na

               39



                                                                                                 17

               5
                                                                                                 2
                93       98      00      02       03      05      06      08           10   11


                                                                                                       18
When assessing the influence of immigration in this country,
Canadians are much more positive and much less negative
than those in other countries
Perceived Immigrant Influence on Society
  IPSOS MORI, 2006


                                                                                            75




                                                                                                 Good influence
                                                                                                 Bad Influence




                                                                                           -20




     International Social Trends Monitor May, 2006   Approx. 1,000 interviews in each country
Copyright © Environics Research Group 2011
THE IMMIGRANT EXPERIENCE
In contrast to family class, immigrant professionals see limited
material gains
Self-described material circumstances of newcomers to Canada after four years, compared
to their circumstances before they immigrated

            70
                        58
            60

            50

            40                35                   34                              Family Class
                                                                       31
                                                                  28               Economic Class
            30

            20
                                             13
            10

              0
                     Better Off           Worse Off               Same
    Source: Statistics Canada, Longitudinal Survey of Immigrants to Canada, 2005
Many Chinese and South Asian immigrants find cost of
living a struggle
 Since immigrating to Canada, what unanticipated costs have you encountered,– any?
                                                                            if


                                                                41%



                                               26%




                                          More difficult   Day to day living
                                         because things    expenses higher
                                         cost more than     than expected
                                          you expected

Base: All Chinese and South Asian Immigrants n=598
Source: RBC Royal Bank Survey 2010
…and many Chinese and South Asian immigrants have
 to make sacrifices to live in Canada
  People use a variety of ways to manage their finances and to make their money go further.. Since
  coming to Canada, which if any of the following have you done ?
                                                                              30%


                                                              22%
                                              20%




                                          Postponed         Took an          Live(d) more
                                       medical/dental work extra job(s)   modestly than I did
                                        until absolutely                     back where I
                                           necessary                       immigrated from

Base: All Chinese and South Asian Immigrants n=598
Source: RBC Royal Bank Survey
But the majority of Chinese and South Asians are
   optimistic about the future
    Again, when you think about your life in Canada, which of the following best describes how you feel?



                                             63%




                                                                      37%




                                    I can’t wait to see what   I am frightened about
                                    the future holds for me    the time ahead of me

Base: All Chinese and South Asian Immigrants n=598
Source: RBC Royal Bank Survey
So far optimism is warranted. Income rises dramatically by length
of time in Canada and is much higher among second generation

                                Average Total (individual) Income, Population Aged
                                               30-34, Canada, 2005




                           $43,129                                                             $43,343

                                        $38,037                                      $37,366


               $31,238                                           $30,657   $31,331

                                                     $26,127




                                                      2-6         7-11     12-16     17-21     22-26
              1st Gen     2nd Gen      3rd Gen or
                                          more
                                                               Years in Canada for 1st generation




 Source: 2006 Census Public Use Microdata File
South Asian and especially Chinese Canadians, embrace
communication that is targeted at them
     Advertising that is specifically
      designed for my community                                    60
      makes me feel closer to the
      brands or products that are                                   66
               advertised

              I would like to see more                        40
              advertising in my native
                     language                                      55
                                                                               South Asian Canadians
                                                                               Chinese Canadians
        I would like to see more                                   55
         companies advertising
      specifically to my community                                  61

    I appreciate that Canadian
  companies are making an effort                                          76
    to reach out to me and my                                            73
    community with these ads


Source: Environics & Asking Canadians Immigrant Survey 2011
Base n=1513 Canadian Immigrants
Thank you
 Environics Research Group
 900 – 33 Bloor Street East
   Toronto, ON M4W 3H1

Contenu connexe

Tendances (6)

2nd half of 2010 market anaylsis v6.0
2nd half of 2010 market anaylsis v6.02nd half of 2010 market anaylsis v6.0
2nd half of 2010 market anaylsis v6.0
 
Markets and Policies for Improving the Food Security and Incomes of Poor Afri...
Markets and Policies for Improving the Food Security and Incomes of Poor Afri...Markets and Policies for Improving the Food Security and Incomes of Poor Afri...
Markets and Policies for Improving the Food Security and Incomes of Poor Afri...
 
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...
 
Media landscape updater VIII 2012
Media landscape updater VIII 2012Media landscape updater VIII 2012
Media landscape updater VIII 2012
 
Media landscape updater vi 2012
Media landscape updater vi 2012Media landscape updater vi 2012
Media landscape updater vi 2012
 
Mobile Payments and Mobile Commerce
Mobile Payments and Mobile CommerceMobile Payments and Mobile Commerce
Mobile Payments and Mobile Commerce
 

En vedette

Multiculturalism in the classroom a presentation
Multiculturalism in the classroom   a presentationMulticulturalism in the classroom   a presentation
Multiculturalism in the classroom a presentation
Vicky Loras
 
Multiculturalism in Canada Assignment Sample
Multiculturalism in Canada Assignment SampleMulticulturalism in Canada Assignment Sample
Multiculturalism in Canada Assignment Sample
Assignment Desk
 
Multicultural Canada
Multicultural CanadaMulticultural Canada
Multicultural Canada
James Dykstra
 
Canadian multiculturalism
Canadian multiculturalismCanadian multiculturalism
Canadian multiculturalism
chewbakkey
 
Multicultural society
Multicultural societyMulticultural society
Multicultural society
AlenaCepigova
 
What is Multiculturalism?
What is Multiculturalism?   What is Multiculturalism?
What is Multiculturalism?
paul_ilsley
 
Liberal pluralism
Liberal pluralismLiberal pluralism
Liberal pluralism
Andy Wallis
 

En vedette (12)

Multiculturalism
MulticulturalismMulticulturalism
Multiculturalism
 
Multiculturalism in the classroom a presentation
Multiculturalism in the classroom   a presentationMulticulturalism in the classroom   a presentation
Multiculturalism in the classroom a presentation
 
Multiculturalism in Canada: Evidence and Anecdote
Multiculturalism in Canada: Evidence and AnecdoteMulticulturalism in Canada: Evidence and Anecdote
Multiculturalism in Canada: Evidence and Anecdote
 
Multiculturalism in canada_the_outliers_02december2014
Multiculturalism in canada_the_outliers_02december2014Multiculturalism in canada_the_outliers_02december2014
Multiculturalism in canada_the_outliers_02december2014
 
Canada, a true multicultural country
Canada, a true multicultural countryCanada, a true multicultural country
Canada, a true multicultural country
 
Multiculturalism in Canada Assignment Sample
Multiculturalism in Canada Assignment SampleMulticulturalism in Canada Assignment Sample
Multiculturalism in Canada Assignment Sample
 
Unno School - Multiculturalism in Netherlands & CANADA -
Unno School - Multiculturalism in Netherlands & CANADA -Unno School - Multiculturalism in Netherlands & CANADA -
Unno School - Multiculturalism in Netherlands & CANADA -
 
Multicultural Canada
Multicultural CanadaMulticultural Canada
Multicultural Canada
 
Canadian multiculturalism
Canadian multiculturalismCanadian multiculturalism
Canadian multiculturalism
 
Multicultural society
Multicultural societyMulticultural society
Multicultural society
 
What is Multiculturalism?
What is Multiculturalism?   What is Multiculturalism?
What is Multiculturalism?
 
Liberal pluralism
Liberal pluralismLiberal pluralism
Liberal pluralism
 

Similaire à 2012-01-12 - American Marketing Association Toronto Chapter Multicultural Roundtable

Panel mario calla june 14,2012_immigration trends
Panel mario calla june 14,2012_immigration trendsPanel mario calla june 14,2012_immigration trends
Panel mario calla june 14,2012_immigration trends
ocasiconference
 
5 Luis Ajamil New York Cruise Symposium June 2011
5 Luis Ajamil   New York Cruise Symposium June 20115 Luis Ajamil   New York Cruise Symposium June 2011
5 Luis Ajamil New York Cruise Symposium June 2011
Intercruises
 
Im webinar3 presentation latino vote_final
Im webinar3 presentation latino vote_finalIm webinar3 presentation latino vote_final
Im webinar3 presentation latino vote_final
impreMedia
 
Nigeria the real story in africa
Nigeria the real story in africaNigeria the real story in africa
Nigeria the real story in africa
PESHWA ACHARYA
 
Dr. Yandle's Quarterly Economic Update: March 2012
Dr. Yandle's Quarterly Economic Update: March 2012Dr. Yandle's Quarterly Economic Update: March 2012
Dr. Yandle's Quarterly Economic Update: March 2012
Mercatus Center
 
Quincy Community PlanIt
Quincy Community PlanItQuincy Community PlanIt
Quincy Community PlanIt
sneapa
 

Similaire à 2012-01-12 - American Marketing Association Toronto Chapter Multicultural Roundtable (20)

Priorities for Public Sector Research on Food Security and Nutrition
Priorities for Public Sector Research on Food Security and NutritionPriorities for Public Sector Research on Food Security and Nutrition
Priorities for Public Sector Research on Food Security and Nutrition
 
International Pensions & Population Growth
International Pensions & Population GrowthInternational Pensions & Population Growth
International Pensions & Population Growth
 
Panel mario calla june 14,2012_immigration trends
Panel mario calla june 14,2012_immigration trendsPanel mario calla june 14,2012_immigration trends
Panel mario calla june 14,2012_immigration trends
 
What the World Environment Might Look Like in 2050 and What We Can do About It
What the World Environment Might Look Like in 2050 and What We Can do About ItWhat the World Environment Might Look Like in 2050 and What We Can do About It
What the World Environment Might Look Like in 2050 and What We Can do About It
 
5 Luis Ajamil New York Cruise Symposium June 2011
5 Luis Ajamil   New York Cruise Symposium June 20115 Luis Ajamil   New York Cruise Symposium June 2011
5 Luis Ajamil New York Cruise Symposium June 2011
 
From Water Problems to Water Solutions
From Water Problems to Water SolutionsFrom Water Problems to Water Solutions
From Water Problems to Water Solutions
 
Vietnam Retail Market, 2012
Vietnam Retail Market, 2012Vietnam Retail Market, 2012
Vietnam Retail Market, 2012
 
Improving Soil Fertility and Nutrient Management in Developing Countries
Improving Soil Fertility and Nutrient Management in Developing CountriesImproving Soil Fertility and Nutrient Management in Developing Countries
Improving Soil Fertility and Nutrient Management in Developing Countries
 
Leveraging your Bilingual and Bicultural Skills for Success
Leveraging your Bilingual and Bicultural Skills for SuccessLeveraging your Bilingual and Bicultural Skills for Success
Leveraging your Bilingual and Bicultural Skills for Success
 
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
 
Im webinar3 presentation latino vote_final
Im webinar3 presentation latino vote_finalIm webinar3 presentation latino vote_final
Im webinar3 presentation latino vote_final
 
Nigeria the real story in africa
Nigeria the real story in africaNigeria the real story in africa
Nigeria the real story in africa
 
Prime Connect
Prime ConnectPrime Connect
Prime Connect
 
Pdi day02
Pdi day02Pdi day02
Pdi day02
 
Media pack-eng-nov2010
Media pack-eng-nov2010Media pack-eng-nov2010
Media pack-eng-nov2010
 
Virtue and Vice in Financial Entrepreneurship
Virtue and Vice in Financial EntrepreneurshipVirtue and Vice in Financial Entrepreneurship
Virtue and Vice in Financial Entrepreneurship
 
Dr. Yandle's Quarterly Economic Update: March 2012
Dr. Yandle's Quarterly Economic Update: March 2012Dr. Yandle's Quarterly Economic Update: March 2012
Dr. Yandle's Quarterly Economic Update: March 2012
 
Poland Presentation
Poland PresentationPoland Presentation
Poland Presentation
 
Dougbibby 100930085051 Phpapp02
Dougbibby 100930085051 Phpapp02Dougbibby 100930085051 Phpapp02
Dougbibby 100930085051 Phpapp02
 
Quincy Community PlanIt
Quincy Community PlanItQuincy Community PlanIt
Quincy Community PlanIt
 

Dernier

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Dernier (20)

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 

2012-01-12 - American Marketing Association Toronto Chapter Multicultural Roundtable

  • 1. Unlikely Utopia: The Surprising Triumph of Canadian Multiculturalism Michael Adams President Environics Group of Companies
  • 3. Canada has welcomed more than 15 million immigrants since 1901 Annual flow of immigrants admitted to Canada, 1901-2006 450 400 350 300 Thousands 250 200 World War I 1914-1918 150 The Great 100 Depression and World War II 50 1939-1945 0 1901 1908 1915 1922 1929 1936 1943 1950 1957 1964 1971 1978 1985 1992 1999 2006 Copyright © Environics Research Group 2011 Source: Citizenship and Immigration Canada
  • 4. One in five are foreign-born, highest proportion in the population since 1931 Australia 22.2% U.S. 12.5% Number and Proportion of Foreign-born in Canada, by Census Year 7,000,000 25% Number 6,000,000 % 20% 5,000,000 15% 4,000,000 3,000,000 10% 2,000,000 5% 1,000,000 0% 0 1901 1911 1921 1931 1941 1951 1961 1971 1981 1991 2001 2006 Sources: Statistics Canada, censuses of population, 1901 to 2006 Copyright © Environics Research Group 2011
  • 5. Asia has displaced Europe as the major source of Canada’s immigrants Percent of Immigrants by Region of Birth 100% U.S. Oceania and 90% Other 80% 70% Caribbean, South and Central 60% America 50% Africa 40% 30% Asia and the Middle East 20% 10% Europe 0% Before 1961- 1971- 1981- 1991- 2001- 1961 1970 1980 1990 2000 2006
  • 6. Immigrants come from many parts of the world Canada, 2006 Total Number of Immigrants United Kingdom China India Philippines Italy United States Hong Kong Germany Poland 15 countries 100,000 or more Vietnam Portugal 82 countries 10,000 or more Pakistan 150 countries 1,000 or more Jamaica Netherlands Sri Lanka South Korea Iran Guyana Romania France Lebanon 0 100 200 300 400 500 600 700 in Thousands
  • 7. Filipinos a growing proportion of the mix 45,000 40,000 Philippines 35,000 China 30,000 India 25,000 20,000 15,000 United Kingdom 10,000 United States Republic of Korea 5,000 Pakistan 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: Citizenship and Immigration Canada Copyright © Environics Research Group 2011
  • 8. Total stock of temporary residents increasing dramatically Source: Citizenship and Immigration Canada Copyright © Environics Research Group 2011 Source: Statistics Canada, Census
  • 9. Workers and students are main temporary resident groups Composition of total stock of temporary residents, 2009 Other 9% Humanitarian 17% Workers 44% Students 30% Source: Citizenship and Immigration Canada Copyright © Environics Research Group 2011
  • 10. Immigrants go to the big cities, but fewer recent immigrants have settled in the Toronto and Vancouver CMAs Copyright © Environics Research Group 2011 Source: Statistics Canada, Census
  • 12. Multiculturalism is now part of the Canadian Identity What is it about Canada that gives you the greatest sense of pride? Top 10 reasons 1994 - 2010 1994 2003 2006 2010 Free country/freedom/democracy 31 28 27 27 Quality of life 5 6 3 10 Humanitarian/caring people 9 13 9 9 Multiculturalism 3 6 11 6 Health care system - 3 2 6 Peaceful country 7 5 6 4 Beauty of the land 7 4 4 4 Born here/my country 5 4 2 3 Social programs - 2 1 3 Copyright © Environics Research Group 2011
  • 13. Fully four in five foreign born feel Canadian first If born outside Canada, do you feel a stronger attachment to…? 2010 78 13 7 3 Canada Country of birth Both equally Neither/ dk/na Copyright © Environics Research Group 2011
  • 14. And what do we think about immigrants and refugees?
  • 15. Nine in ten reject a racist immigration policy Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statement: Non-whites should not be allowed to immigrate to Canada 1985 - 2010 89 92 Disagree Agree 7 7 85 89 90 91 92 93 94 97 98 00 02 03 05 06 08 10 Copyright © Environics Research Group 2011
  • 16. Majority disagree that there is too much immigration Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statement: Overall, there is too much immigration to Canada 1977 - 2011 61 58 35 38 Disagree Agree 77 80 83 86 87 88 89 90 91 92 93 94 97 98 00 02 03 05 06 08 10 11 Copyright © Environics Research Group 2011
  • 17. Strong majority consistently reject the idea that immigrants “take away” jobs from other Canadians Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree … Immigrants take away jobs from other Canadians? 1985 - 2011 74 54 36 24 10 Disagree Agree dk/na 1 85 89 93 94 97 98 00 02 03 05 06 08 10 11 17
  • 18. On the contrary – most think immigrants help the economy grow Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree … Overall, immigration has a positive impact on the economy of Canada. 1993 - 2011 80 56 Agree Disagree dk/na 39 17 5 2 93 98 00 02 03 05 06 08 10 11 18
  • 19. When assessing the influence of immigration in this country, Canadians are much more positive and much less negative than those in other countries Perceived Immigrant Influence on Society IPSOS MORI, 2006 75 Good influence Bad Influence -20 International Social Trends Monitor May, 2006 Approx. 1,000 interviews in each country Copyright © Environics Research Group 2011
  • 21. In contrast to family class, immigrant professionals see limited material gains Self-described material circumstances of newcomers to Canada after four years, compared to their circumstances before they immigrated 70 58 60 50 40 35 34 Family Class 31 28 Economic Class 30 20 13 10 0 Better Off Worse Off Same Source: Statistics Canada, Longitudinal Survey of Immigrants to Canada, 2005
  • 22. Many Chinese and South Asian immigrants find cost of living a struggle Since immigrating to Canada, what unanticipated costs have you encountered,– any? if 41% 26% More difficult Day to day living because things expenses higher cost more than than expected you expected Base: All Chinese and South Asian Immigrants n=598 Source: RBC Royal Bank Survey 2010
  • 23. …and many Chinese and South Asian immigrants have to make sacrifices to live in Canada People use a variety of ways to manage their finances and to make their money go further.. Since coming to Canada, which if any of the following have you done ? 30% 22% 20% Postponed Took an Live(d) more medical/dental work extra job(s) modestly than I did until absolutely back where I necessary immigrated from Base: All Chinese and South Asian Immigrants n=598 Source: RBC Royal Bank Survey
  • 24. But the majority of Chinese and South Asians are optimistic about the future Again, when you think about your life in Canada, which of the following best describes how you feel? 63% 37% I can’t wait to see what I am frightened about the future holds for me the time ahead of me Base: All Chinese and South Asian Immigrants n=598 Source: RBC Royal Bank Survey
  • 25. So far optimism is warranted. Income rises dramatically by length of time in Canada and is much higher among second generation Average Total (individual) Income, Population Aged 30-34, Canada, 2005 $43,129 $43,343 $38,037 $37,366 $31,238 $30,657 $31,331 $26,127 2-6 7-11 12-16 17-21 22-26 1st Gen 2nd Gen 3rd Gen or more Years in Canada for 1st generation Source: 2006 Census Public Use Microdata File
  • 26. South Asian and especially Chinese Canadians, embrace communication that is targeted at them Advertising that is specifically designed for my community 60 makes me feel closer to the brands or products that are 66 advertised I would like to see more 40 advertising in my native language 55 South Asian Canadians Chinese Canadians I would like to see more 55 companies advertising specifically to my community 61 I appreciate that Canadian companies are making an effort 76 to reach out to me and my 73 community with these ads Source: Environics & Asking Canadians Immigrant Survey 2011 Base n=1513 Canadian Immigrants
  • 27. Thank you Environics Research Group 900 – 33 Bloor Street East Toronto, ON M4W 3H1