The document discusses how imagery and editorial photography can influence readers' emotions and attract them to magazines and newspapers. It also examines how the increased use of plus-size models in fashion magazines in recent years has caused controversy but also increased sales for some publications. Using non-model covers has been found to boost circulation for some magazines as most women are more likely to purchase magazines that feature models who reflect their own age, size, or race.

1. WAYS OF LOOKING Part Two: HOW?

3. The importance of imagery Words can create emotional responses in a reader, but the brain thinks in pictures. Therefore the brain is strongly influenced by the use of vivid imagery. Images are important as they make us feel a certain way, so they can also affect our emotions.

4. Editorial Photogrpahy Editorial Photography refers to the pictures in a magazine that aren’t advertisements. It consists of images that support the printed word. It works as an excellent way to evoke emotion and attract readers to buy a magazine or newspaper.

5. Magazines Social magazines have become hugely popular since the turn of the last decade. The ultimate goal is to entertain with something light and something new. Articles in social or fashion magazines are always written to include great photos, so this is an excellent way to arouse interest and convey an important message to the masses.

6. The Weight issue Weight has been a powerful force for fashion magazines and has the ability to boost or hurt major titles. The increased use of ‘plus size’ models in fashion magazines in recent years has caused uproar.

7. Provoking Reactions There was a huge reaction when Glamour magazine showed plus size model Lizzie Miller on their front cover, nude at 5’11” and 180pounds in September 2009. In 2010, Marie Claire blogger Marie Kelly openly criticized overweight people and the retribution was harsh and swift.

8. Making a Mark At first, the presence of plus sized models was dismissed as a gimmicky one-off. Now their presence is becoming more common and bringing in dollars.

9. Brigitte magazine in Germany has now discontinued the use of real models and saw their sales go up 4% overall. Essentials magazine in Britain went up 12.7% in circulation after deciding to use only non-model covers. Their first non-model cover went up 25%

10. Changes Magazines are feeling the pain of recession and the transition to online media. They are looking for a way to keep their product fresh. French Elle, V magazine and Glamour have all done much applauded issues featuring plus size girls. Cambridge Ph.D. candidate Ben Barry did a study of 3,000 women and found the vast majority of women increase purchase when they see a model who reflects their age, size or race.

11. Conclusion It is evident that the use of non models is a strong selling point in magazines and I feel this approach will be useful in translating an important message regarding body image.