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Mumbai dabbawala
    Prepared by:
    Amit Kumar
    Pankaj Kumar
    Samvedna Kumari
    Vibhanshu Kumar   1
HOW THE DABBAWALA SYSTEM
        STARTED?

           It was the time when English were ruling
              the India
             New Government offices, Post Offices,
              Bridges etc. were being Constructed.
             No McDonald or Pizza Hut
             A Parsi Banker employed a person to bring
              home made food to site of work
             His Colleagues too liked this idea and
              Started availing this service.
             Slowly this evolved into the present 5000
              strong Dabbawala System.
                                                   2
Credits:
 5000 Dabbawalas       No strike for 116 years

 2,00,000 Dabbas       Prince Charles Friend

 Six Sigma Certified   India’s Top Brand

 ISO 2000 Certified
                        Pride Of Marathas

 Most are Illiterate
                        Icon Of Hard Work
 Lecture MBA’s
                        A management Guru
                                                3
NUTAN MUMBAI TIFFIN BOX
SUPPLIERS ASSOCIATION (NMTBSA)

             History- Started in 1890
             Charitable Trust- Registered in
                1956
               Education:- 85% Illiterate
               Total area Coverage:- 60Kms/ 70
                Kms
               Employee Strength:- 5000
               Mukhadhams:- 635
               No. of Dabbas:- 2,00,000 Dabbas
                i.e. 4,00,000 transactions every day.
               Time Taken:- 3 Hrs.
                                                  4
Organizational Flowchart Of Dabbawala

             President

          Vice president

         General Secretary   13 Members

             Treasure

            Director (9)




                                          5
 Error Rate:- 1 in 16 million
    transaction
   Six sigma Performance (99.9999)
   Technological Backup:- Nil
   Cost Of service:- Rs. 250- 300 per
    Month
   Standard price for all (Weight;
    Distance; Space)
   Rs. 30 Crore approximately
    Annual Turnover.
   “ No Strike” records as reach one
    a share holder
   Earnings:- 4000 To 5000 P.m 6
MAJOR FEATURES OF SUPPLY CHAIN

                0% Fuel
                0% Modern Technology
                0% Investment
                0% Disputes
                99.9999 Performance
                100% Customer satisfaction
                Food is taken from home or
                 mess & is delivered at office

                                                 7
Prototype…



             8
Supply   Chain




                 9
Supply Chain(Forward)
         DW1      Residential
                    Area1                  VILE PARLE Station
         DW2      Residential
                    Area 2




                           NARIMAN Point             DW NARIMAN P
  CHURCH GATE
    Station                       FORT                 DW FORT
                                FOUNTAIN             DW Fountain

BANDRA    THANE
                                                                    10
Supply Chain(Backward)
           DW1      Residential
                      Area 1
                                             VILE PARLE Station
           DW2      Residential
                      Area 2




                             NARIMAN Point              DW NARIMAN
    CHURCH GATE                                            POINT
      Station                       FORT                  DW FORT
                                  FOUNTAIN              DW Fountain

 BANDRA     THANE
                                                                      11
Distribution Network
                                                                            D
 H                                 Railway                                  E
 O                                 System                                   S
 U                                                                          T
 S                    Classified          Carried by                        I
     The DABBAS                                           Distributed to
 E                    based on           appropriate                        N
     are Collected                                           various
 H                     Region           Transportation     Destination      A
 O                                                                          T
 L                                                                          I
 D                                                                          O
                                                                            N
     Collection, by   Sorting at         Transportation    Distribution
     Bicycles-70%      Railway            by Train-80%      by Cart &
       Foot-30%        Station            Bicycles-20%       Bicycles


                                                                           12
Vertical Structure of Supply
Chain
 Suppliers   Sector of               Focal Organization             Consumer
              Activity
                         Sorting   Central Railway        Deliver      D
 H                                                                     E
 O                                                                     S
 U                                                                     T
 S                                                                     I
 E                                 HARBER Lane
                                                          Deliver      N
 H                                   Railway
                                                                       A
 O                                                                     T
 L                                                                     I
 D                                                                     O
                                      Western                          N
                                                          Deliver
                                      Railway
                         Sorting

                                                                           13
14
SWOT
 Strengths:

   Simplicity in organization with Innovative service
   Coordination, team spirit, & time management
   Low operation cost
   Customer satisfaction
   Low Attrition Rate

 Weaknesses:
  High dependability on
  local trains
 Funds for the association
 Limited Access to Education



                                                         15
 Opportunities

 Wide range publicity
 Operational cost is low
 Catering

 Threats

   Indirect competition is being faced from caterers like maharaja
    community
    Indirect threats from fast foods and hotels
    Change in timings
    Company transport
   Ticket restaurant


                                                                      16
The Dabbawala and Michael Porter




                                   17
SIX SIGMA CERTIFICATION BY
FORBES GROUP
   Dabbawalas got six sigma
   Dabbawalas were invited to collect the six
      sigma certificate they did not know what it
      is made of Gold or Bronze..
      Dabbawalas were invited to collect the
      six sigma certificate they did not know
      what it is made of Gold or Bronze.
      They got ISO 9001- 2000 for Excellence
      in service.
     The only think that a “ Error is Horror”
     Dabbawalas work with Great efficiency
      without caring for any certificates.

                                             18
Awards and Felicitation
  Shri. Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th
  march – 2001.
  Invitation from CII for conference held in Bangalore.

  Documentaries made by BBC ,UTV, MTV, and ZEE TV
  Dabbawalla services are popular with the Indian IT developer
  community in Silicon Valley, California, USA
  In literature
  One of the two protagonists in Salman Rushdie's controversial
  novel The Satanic Verses, Gibreel Farishta, was born as Ismail
  Najmuddin to a dabbawallah. In the novel, Farishta joins his
  father, delivering lunches all over Bombay (Mumbai) at the age
  of 10, until he is taken off the streets and becomes a movie star.
  Dabbawalas feature as an alibi in the Inspector Ghote novel
  Dead on Time.


                                                                   19
Some Achievements
 World record in Best time management.
 Name in “GUINESS BOOK of World Records”.
 Registered with Ripley's “ believe it or not”.




                                                   20
Learnings & Conclusions
 Keep operational costs low
 Do not invest unless it gives you assured returns and you
    will almost certainly loose out if you don’t
   Customer is not the Raja but the Maharaja
   Complexity opposes compliance
   Deviation from your core competency can reduce focus
    and affect current sales and profits negatively.
   Technology is to support business and business is not
    there to support technology.
   keep your organization as flat as possible



                                                            21
 Promote cooperation inside to take on competition from
    outside
   Let the leaders emerge rather than get nominated.
   Build extra cushion for exigencies and emergencies..
   A word of caution though
   Commitment matters
   Your most talented and educated people are no good if
    they keep networking for pastures greener and use
    company infrastructure for scouting higher paying jobs
   One committed employee can do more for the
    organisation than 50 educated ones who are looking for
    options outside.



                                                             22
 Educate employees about the importance of what they
    do..
   Use existing infrastructure
   Abandon bad customers
   Good money can’t be chasing bad money as simple as
    that.
   Promote self discipline rather than discipline and don’t be
    shy when it comes to penalizing wayward behaviour. Bad
    behaviour gets imbibed faster
   Rules are meant to be broken.
   Multi tasking is another name for screwing up a lot of
    stuff all at one time.



                                                              23
 Unless proven to be ready for the next level an employee must
  demonstrate potential rather than flash his fancy degrees.
 Human beings are emotional and that is what differentiates them
  from animals. What a hundred HR workshops can’t do can be
  achieved by a simple lunch together everyday. Money can’t buy love
  but it certainly can buy lunch once in a while when you want to
  celebrate the group’s success.
 If one man in a team can stand up for the other with a belief that
  when it comes to my partner even he would do the same, you know
  that you are ready to take on the world.




                                                                       24
 High salaries can attract mercenaries and pigs but not
  dedicated,inspired and motivated people. Narayan Murthy of Infosys
  was once asked that how he retained talented people during initial
  phases of the company and he said
  ” Everyone was giving them a job, I was sharing my dream with them”
 Money takes care our bodies but it is our mind which moves the
  body. The choice is clear – a pat on the back at the right time and at
  the right place can do more to motivate and inspire than a wad of
  notes in the pocket which no one knows about.
 The humble improve.Humility has to be promoted as religion in your
  organization.Fullness is an enemy of growth and one who thinks he
  knows all perhaps does not know that there so much more.




                                                                      25
Green learning…
              fast-food diet is not a
               necessity for today’s
               busy big-city office
               worker and commuter.
              food containers and their
               environmental impacts,
               there is a continuum of
               food packaging that we
               all should consider


                                           26
amit.naarm@gmail.com




                       27

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Mumbai dabbawala case

  • 1. Mumbai dabbawala Prepared by: Amit Kumar Pankaj Kumar Samvedna Kumari Vibhanshu Kumar 1
  • 2. HOW THE DABBAWALA SYSTEM STARTED?  It was the time when English were ruling the India  New Government offices, Post Offices, Bridges etc. were being Constructed.  No McDonald or Pizza Hut  A Parsi Banker employed a person to bring home made food to site of work  His Colleagues too liked this idea and Started availing this service.  Slowly this evolved into the present 5000 strong Dabbawala System. 2
  • 3. Credits:  5000 Dabbawalas No strike for 116 years  2,00,000 Dabbas Prince Charles Friend  Six Sigma Certified India’s Top Brand  ISO 2000 Certified Pride Of Marathas  Most are Illiterate Icon Of Hard Work  Lecture MBA’s A management Guru 3
  • 4. NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION (NMTBSA)  History- Started in 1890  Charitable Trust- Registered in 1956  Education:- 85% Illiterate  Total area Coverage:- 60Kms/ 70 Kms  Employee Strength:- 5000  Mukhadhams:- 635  No. of Dabbas:- 2,00,000 Dabbas i.e. 4,00,000 transactions every day.  Time Taken:- 3 Hrs. 4
  • 5. Organizational Flowchart Of Dabbawala President Vice president General Secretary 13 Members Treasure Director (9) 5
  • 6.  Error Rate:- 1 in 16 million transaction  Six sigma Performance (99.9999)  Technological Backup:- Nil  Cost Of service:- Rs. 250- 300 per Month  Standard price for all (Weight; Distance; Space)  Rs. 30 Crore approximately Annual Turnover.  “ No Strike” records as reach one a share holder  Earnings:- 4000 To 5000 P.m 6
  • 7. MAJOR FEATURES OF SUPPLY CHAIN  0% Fuel  0% Modern Technology  0% Investment  0% Disputes  99.9999 Performance  100% Customer satisfaction  Food is taken from home or mess & is delivered at office 7
  • 9. Supply Chain 9
  • 10. Supply Chain(Forward) DW1 Residential Area1 VILE PARLE Station DW2 Residential Area 2 NARIMAN Point DW NARIMAN P CHURCH GATE Station FORT DW FORT FOUNTAIN DW Fountain BANDRA THANE 10
  • 11. Supply Chain(Backward) DW1 Residential Area 1 VILE PARLE Station DW2 Residential Area 2 NARIMAN Point DW NARIMAN CHURCH GATE POINT Station FORT DW FORT FOUNTAIN DW Fountain BANDRA THANE 11
  • 12. Distribution Network D H Railway E O System S U T S Classified Carried by I The DABBAS Distributed to E based on appropriate N are Collected various H Region Transportation Destination A O T L I D O N Collection, by Sorting at Transportation Distribution Bicycles-70% Railway by Train-80% by Cart & Foot-30% Station Bicycles-20% Bicycles 12
  • 13. Vertical Structure of Supply Chain Suppliers Sector of Focal Organization Consumer Activity Sorting Central Railway Deliver D H E O S U T S I E HARBER Lane Deliver N H Railway A O T L I D O Western N Deliver Railway Sorting 13
  • 14. 14
  • 15. SWOT  Strengths:  Simplicity in organization with Innovative service  Coordination, team spirit, & time management  Low operation cost  Customer satisfaction  Low Attrition Rate  Weaknesses:  High dependability on local trains  Funds for the association  Limited Access to Education 15
  • 16.  Opportunities  Wide range publicity  Operational cost is low  Catering  Threats  Indirect competition is being faced from caterers like maharaja community  Indirect threats from fast foods and hotels  Change in timings  Company transport  Ticket restaurant 16
  • 17. The Dabbawala and Michael Porter 17
  • 18. SIX SIGMA CERTIFICATION BY FORBES GROUP  Dabbawalas got six sigma  Dabbawalas were invited to collect the six sigma certificate they did not know what it is made of Gold or Bronze..  Dabbawalas were invited to collect the six sigma certificate they did not know what it is made of Gold or Bronze.  They got ISO 9001- 2000 for Excellence in service.  The only think that a “ Error is Horror”  Dabbawalas work with Great efficiency without caring for any certificates. 18
  • 19. Awards and Felicitation Shri. Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march – 2001. Invitation from CII for conference held in Bangalore. Documentaries made by BBC ,UTV, MTV, and ZEE TV Dabbawalla services are popular with the Indian IT developer community in Silicon Valley, California, USA In literature One of the two protagonists in Salman Rushdie's controversial novel The Satanic Verses, Gibreel Farishta, was born as Ismail Najmuddin to a dabbawallah. In the novel, Farishta joins his father, delivering lunches all over Bombay (Mumbai) at the age of 10, until he is taken off the streets and becomes a movie star. Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time. 19
  • 20. Some Achievements  World record in Best time management.  Name in “GUINESS BOOK of World Records”.  Registered with Ripley's “ believe it or not”. 20
  • 21. Learnings & Conclusions  Keep operational costs low  Do not invest unless it gives you assured returns and you will almost certainly loose out if you don’t  Customer is not the Raja but the Maharaja  Complexity opposes compliance  Deviation from your core competency can reduce focus and affect current sales and profits negatively.  Technology is to support business and business is not there to support technology.  keep your organization as flat as possible 21
  • 22.  Promote cooperation inside to take on competition from outside  Let the leaders emerge rather than get nominated.  Build extra cushion for exigencies and emergencies..  A word of caution though  Commitment matters  Your most talented and educated people are no good if they keep networking for pastures greener and use company infrastructure for scouting higher paying jobs  One committed employee can do more for the organisation than 50 educated ones who are looking for options outside. 22
  • 23.  Educate employees about the importance of what they do..  Use existing infrastructure  Abandon bad customers  Good money can’t be chasing bad money as simple as that.  Promote self discipline rather than discipline and don’t be shy when it comes to penalizing wayward behaviour. Bad behaviour gets imbibed faster  Rules are meant to be broken.  Multi tasking is another name for screwing up a lot of stuff all at one time. 23
  • 24.  Unless proven to be ready for the next level an employee must demonstrate potential rather than flash his fancy degrees.  Human beings are emotional and that is what differentiates them from animals. What a hundred HR workshops can’t do can be achieved by a simple lunch together everyday. Money can’t buy love but it certainly can buy lunch once in a while when you want to celebrate the group’s success.  If one man in a team can stand up for the other with a belief that when it comes to my partner even he would do the same, you know that you are ready to take on the world. 24
  • 25.  High salaries can attract mercenaries and pigs but not dedicated,inspired and motivated people. Narayan Murthy of Infosys was once asked that how he retained talented people during initial phases of the company and he said ” Everyone was giving them a job, I was sharing my dream with them”  Money takes care our bodies but it is our mind which moves the body. The choice is clear – a pat on the back at the right time and at the right place can do more to motivate and inspire than a wad of notes in the pocket which no one knows about.  The humble improve.Humility has to be promoted as religion in your organization.Fullness is an enemy of growth and one who thinks he knows all perhaps does not know that there so much more. 25
  • 26. Green learning…  fast-food diet is not a necessity for today’s busy big-city office worker and commuter.  food containers and their environmental impacts, there is a continuum of food packaging that we all should consider 26