Learn more about Mobile Growth: http://mozza.io
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These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
12. last week of 2013 (featured):
2.8 Million downloads
13. increase chances
Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.
16. Ranking algorithm
App Store:
!
- Keywords in the app’s
keyword set
- Keywords in the app’s
title
- Nb of downloads on a
specific period of time
- Rating
Google Play Store:
!
- Total nb of downloads
- App quality (engagement,
uninstalls…)
- Rating
- Keywords
- Nb of backlinks
- Social proof (G+ & FB)
Tools: AppCodes, AppAnnie, Sensor Tower
bit.ly/asocheatsheet
21. hustling
App in the Air
Find bad reviews users and change their mind:
!
- look for the nickname on Google
- naming convention: “jdoe” => search “doe” in DB
- use country in search
- use social apps commented by this user