1. Results
following our
Qualitative
Research
By Amy and Rachel

2. Why does the video have/not have an
impact on whether you buy the single or not?
Quotes from the people who said yes.
“Because if I see the video and it’s good it makes me like
the song more, so I’m more likely to buy it.”
“It influences me because if it’s a good video the song
gets stuck in my head more, making me more likely to
buy it.”
Quotes from people who said no.
“No because I don’t see the video when I buy the single
anyway.”
“I buy my music by what I’d like to listen to in the car,
therefore I’m not influenced by the video. However, I still
enjoy watching them.”

3. Why do you like/not like to see a range of costumes
throughout the video?
Quotes from people who said they like to see a range of
costumes.
“Makes for a much more interesting performance, making it more
enjoyable to watch.”
“They look professional and effective.”
Quotes from people who said they don’t like to see a
range of costumes.
“It makes it look like a cheesy pop video”
“It makes the video a little confusing for me.”

4. What locations would you like to see in a music video?
These are quotes of what people have said:
 “Beaches.”
 “A club, a beach, a street.”
 “Manor House, castle some kind of historic
building. The sea, a lighthouse. A Bridge.”
 “Don’t mind”
 “Tropical”
 “Everyday places”
 “Old Unusual places”
 “A beach”

5. If you like/dislike elements of dance in the music
video please state why?
Quotes from the people who said yes.
“It is more interesting to watch and gives you more to
watch.”
“More interesting.”
“Makes it more appealing.”
Quotes from people who said no.
“I like more realistic videos.”

6. From this re-search we will be able to
understand the reasons for our target
audiences opinions and it helps us to
achieve the best possible video with the
equipment that we have.