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Strategic Planner Shafiq Pontoh
1.
@ShafiqPontoh Strategic Planner
Ogilvy & Mather Advertising
2.
What is
strategic planning? How do we plan? The results of strategic planning “ strategic planning is like good underwear – it never shows, but if you don’t have it, everybody knows!” Shubho Sarkar – Bates 101
3.
4.
5.
6.
LOGIC MAGIC
7.
8.
THE OBJECTIVE
9.
10.
11.
For (TA, Behavioral,
wow, need based), Brand Name is (Role in TA’s life) + Benefits
12.
13.
14.
15.
16.
17.
@ShafiqPontoh Strategic Planner
Ogilvy & Mather Advertising Thank you
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