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Product Life Cycle Management Cradle to Grave Anand Subramaniam
[object Object],[object Object]
Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainability & Life Cycles
Firm’s Sustainability Today Firm’s Responsibility Tomorrow Yesterday Product Manufacturing Product Use Product Retirement Technology Costs Organisation Environment Protection Performance Endurance Economic Efficiency Environment Protection Remanufacturing Reprocessing Less Incineration Less Landfill Disposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life Cycles in a Manufacturing Industry Pre-feasibility Feasibility Development Executing & testing Project launch & PIR Detailed design Commission Operation & Maintenance De-commission Pre-manufacture Operation & manufacture Product usage Product disposal Project Life Cycles – Drivers of Internal Change Asset Life Cycles – O ptimise  Internal Operations Product Life Cycles – Profit generated from operations
Life Cycle Integration Detailed design Commission Operation & Maintenance De-commission Pre-feasibility Feasibility Develop Execute & testing Launch Product usage Product disposal Pre-manufacture Project Life Cycle Product Life Cycle Asset Life Cycle
New Product Development
New Product Development - Types ,[object Object],[object Object],[object Object],Represent new “system” solutions for customers. Require more resources to develop. Are key to continued product revenue growth. ,[object Object],[object Object],[object Object],[object Object],Incremental / Derivative Next Generation / Platform Products Breakthrough /  Radical Products
New Product Development Process Concept Screening* Test Marketing* Opportunity Identification Idea Generation Concept Development Product Development Positioning Development Commercial-isation “ The Fuzzy Front End” *”Stage Gates” Marketing Plan Development
Product Life Cycle
Product Life Cycle - Stages Introduction Monopoly   Maturity Oligopoly Growth Monopolistic  Decline Pure Competition Industry Sales Industry Profits Time   (time at each stage varies greatly) Sales & Profit
Managing Product Life Cycle Negative cash flow Introduction  Growth  Maturity   Decline Sales, cost, and cash flow Cost of development & production Cash flow Net revenue (profit) Sales revenue Loss
Product Life Cycle - Cost Annual Costs Research & Development Production Operation / Support Pre-Production Disposal Time Introduction Maturity Growth Decline
Product Maturity
Product Maturity Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Causes for Product Maturity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle Management
Product Life Cycle Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLM - “C” Level Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLM – Speed to Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Drivers for PLM Business Drivers Maximise profitability at each life cycle phase Keeps Integrity of Product Definition though its life Mass Customisation Traceability (Warranty / Quality) Shorter & complex Product Life Cycle Global Competition Product Portfolio Management Spare / Parts Management Shortening Time to Market Standarised & Secure Product Definition Maximise ROI Regulatory Compliance
Benefits of PLM Forecast Accuracy SKU Proliferation Improves Asset Utilisation Cross Boarder Collaboration Decision Making Re-use of Business Intelligence Product Quality Service / Maintenance Time to Market Raw Material Aggregation Integrates People, Process & Systems Reduces Total Cost Cycle Time Scrap & Rework Manual / Paper Process Gap between design & Operations Risks  Duplication of Effort
Relationship
Relationship - NPD, PLC & PLM Product Life Cycle Product Life Cycle Management Concept Screening  Design & Develop  Commer-cialise  Market / Pilot Test  Service & Support Phase-out Dispose  New Product Development
Relationship - PLM, SCM & CRM Minimise Costs Maxmise Profits Concept Screening  Design & Develop  Commer-cialise  Market / Pilot Test  Service & Support Phase-out Dispose  Supply Chain Management Customer Relationship  Management Product Life Cycle  Management
Integration
Islands of Automation
PLM & Other System Integration PLM ERP CRM SRM MES Customer Demand Fulfillment Cycle  Product Development / Innovation Cycle  Next Generation / Platform Products Breakthrough /  Radical Products Incremental / Derivative Improve Quality / Reduce Cost
Single / Centralised Data Repository  Support Data FMECA  Logistics Support Analysis Requirements Management Visibility / Visualisation Stock Mgmt CAD Maintenance Management Product Data Technical Manual Parts  Supplier  Database Depot Maint Mgmt Distribution, Transportation Defects  & Failure Reporting Functional Req. FMECA Results SKU / Part Data Maintenance Mgmt Data Distribution Data Defects & Failures Tech Pub Data Design data Parts Data PLM – Data / Information Exchange Design Data LSA Data Maintenance Mgmt Data Support  data Maintenance Mgt Data
End to End - Integration  Reporting & Business Analysis Workflow and Event Management Collaboration Exception Management Financial Mngt  Product Lifecycle Mngt Customer Order  Process Buy Make Imports Material Mngt EDI Forecast & Planning Logistics  Shipment
Integrated PLM Scope Part Designs BoMs Changes Models Drawings Simulations Product Portfolio Management Field Notices Custom Configurations Requirements Design Feedback Customer Failure Reports User, Service  Manuals Training guides Parts catalogs Suppliers - Local & Foreign  Channel Partners - Local & Foreign  Customer- Local & Foreign  Manufac- turers - Local & Foreign  Proposals Customer Requirements Forecasts, Resource / Demand Management Market Requirements Brochures, Data Sheets Preferred Parts Approved Vendors Feasibility Feedback Tooling Designs Work Instructions NC Programs Product Engineers Buyers / Purchasing Concept Engineers Product Marketing Sales Disposal / Recycle Manufac-turing Test / QC Services / Technician Planners / S&OP Channel Managers Compliance  Standards Audits Capture Communicate Collaborate Continuously Improve Product Develop & Control
Product / Service Life Cycle Define project ,  high level scoping Identify  requirements  and schedule Build ,  buy ,  or  integrate solution Provision  and launch Initiate Plan Design Implement Test Release Project Lifecycle Processes Determine solution  architecture  Validate Idea  generation Preliminary  review Detailed  review Identify funding  and manage  resources Identify Need Initial Evaluation In Depth Evaluation Prioritisation Allocate Resources Definition and Decision Processes Rank against  others ideas Production Support  &  Service Management Processes Verify need to Decommission / Recommission Research replace or retire  options Validate Need Research Options Decommission / Recommission Processes Determine Approach Recommend next  steps Configuration ,  Change , &  Release Management  ( e . g .  asset tracking ,  upgrades ,  change reviews ) Availability Management  ( e . g .  reliability ,  capacity ,  business continuity ,  security ) Financial Management  ( e . g .  effort reporting ,  cost accounting ,  rate setting ) Incident and Problem Management ( e . g .  monitoring ,  troubleshooting ,  resolution ,  root cause analysis ) Major Decision Point NOTE :  Phases and process activities can be iterative ,  skipped ,  or sequential . Legend Service Management  ( e . g .  customer relationship management ,  customer support ,  lifecycle management ) Concept  Screening Design & Develop  Comercialise & Support Phase out /  Dispose / Strategy Environment  Scanning ,  Needs  Assessment ,  Scoping ,  and Prioritisation Buy ,  Build ,  or  Integrate and Release Operate and Manage Replace or Retire Customer Collaboration Product  Lifecycle Phases
Vendors
PLM Vendors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]

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Product Life Cycle Management

  • 1. Product Life Cycle Management Cradle to Grave Anand Subramaniam
  • 2.
  • 3.
  • 5.
  • 6. Life Cycles in a Manufacturing Industry Pre-feasibility Feasibility Development Executing & testing Project launch & PIR Detailed design Commission Operation & Maintenance De-commission Pre-manufacture Operation & manufacture Product usage Product disposal Project Life Cycles – Drivers of Internal Change Asset Life Cycles – O ptimise Internal Operations Product Life Cycles – Profit generated from operations
  • 7. Life Cycle Integration Detailed design Commission Operation & Maintenance De-commission Pre-feasibility Feasibility Develop Execute & testing Launch Product usage Product disposal Pre-manufacture Project Life Cycle Product Life Cycle Asset Life Cycle
  • 9.
  • 10. New Product Development Process Concept Screening* Test Marketing* Opportunity Identification Idea Generation Concept Development Product Development Positioning Development Commercial-isation “ The Fuzzy Front End” *”Stage Gates” Marketing Plan Development
  • 12. Product Life Cycle - Stages Introduction Monopoly Maturity Oligopoly Growth Monopolistic Decline Pure Competition Industry Sales Industry Profits Time (time at each stage varies greatly) Sales & Profit
  • 13. Managing Product Life Cycle Negative cash flow Introduction Growth Maturity Decline Sales, cost, and cash flow Cost of development & production Cash flow Net revenue (profit) Sales revenue Loss
  • 14. Product Life Cycle - Cost Annual Costs Research & Development Production Operation / Support Pre-Production Disposal Time Introduction Maturity Growth Decline
  • 16.
  • 17.
  • 18. Product Life Cycle Management
  • 19.
  • 20.
  • 21.
  • 22. Business Drivers for PLM Business Drivers Maximise profitability at each life cycle phase Keeps Integrity of Product Definition though its life Mass Customisation Traceability (Warranty / Quality) Shorter & complex Product Life Cycle Global Competition Product Portfolio Management Spare / Parts Management Shortening Time to Market Standarised & Secure Product Definition Maximise ROI Regulatory Compliance
  • 23. Benefits of PLM Forecast Accuracy SKU Proliferation Improves Asset Utilisation Cross Boarder Collaboration Decision Making Re-use of Business Intelligence Product Quality Service / Maintenance Time to Market Raw Material Aggregation Integrates People, Process & Systems Reduces Total Cost Cycle Time Scrap & Rework Manual / Paper Process Gap between design & Operations Risks Duplication of Effort
  • 25. Relationship - NPD, PLC & PLM Product Life Cycle Product Life Cycle Management Concept Screening Design & Develop Commer-cialise Market / Pilot Test Service & Support Phase-out Dispose New Product Development
  • 26. Relationship - PLM, SCM & CRM Minimise Costs Maxmise Profits Concept Screening Design & Develop Commer-cialise Market / Pilot Test Service & Support Phase-out Dispose Supply Chain Management Customer Relationship Management Product Life Cycle Management
  • 29. PLM & Other System Integration PLM ERP CRM SRM MES Customer Demand Fulfillment Cycle Product Development / Innovation Cycle Next Generation / Platform Products Breakthrough / Radical Products Incremental / Derivative Improve Quality / Reduce Cost
  • 30. Single / Centralised Data Repository Support Data FMECA Logistics Support Analysis Requirements Management Visibility / Visualisation Stock Mgmt CAD Maintenance Management Product Data Technical Manual Parts Supplier Database Depot Maint Mgmt Distribution, Transportation Defects & Failure Reporting Functional Req. FMECA Results SKU / Part Data Maintenance Mgmt Data Distribution Data Defects & Failures Tech Pub Data Design data Parts Data PLM – Data / Information Exchange Design Data LSA Data Maintenance Mgmt Data Support data Maintenance Mgt Data
  • 31. End to End - Integration Reporting & Business Analysis Workflow and Event Management Collaboration Exception Management Financial Mngt Product Lifecycle Mngt Customer Order Process Buy Make Imports Material Mngt EDI Forecast & Planning Logistics Shipment
  • 32. Integrated PLM Scope Part Designs BoMs Changes Models Drawings Simulations Product Portfolio Management Field Notices Custom Configurations Requirements Design Feedback Customer Failure Reports User, Service Manuals Training guides Parts catalogs Suppliers - Local & Foreign Channel Partners - Local & Foreign Customer- Local & Foreign Manufac- turers - Local & Foreign Proposals Customer Requirements Forecasts, Resource / Demand Management Market Requirements Brochures, Data Sheets Preferred Parts Approved Vendors Feasibility Feedback Tooling Designs Work Instructions NC Programs Product Engineers Buyers / Purchasing Concept Engineers Product Marketing Sales Disposal / Recycle Manufac-turing Test / QC Services / Technician Planners / S&OP Channel Managers Compliance Standards Audits Capture Communicate Collaborate Continuously Improve Product Develop & Control
  • 33. Product / Service Life Cycle Define project , high level scoping Identify requirements and schedule Build , buy , or integrate solution Provision and launch Initiate Plan Design Implement Test Release Project Lifecycle Processes Determine solution architecture Validate Idea generation Preliminary review Detailed review Identify funding and manage resources Identify Need Initial Evaluation In Depth Evaluation Prioritisation Allocate Resources Definition and Decision Processes Rank against others ideas Production Support & Service Management Processes Verify need to Decommission / Recommission Research replace or retire options Validate Need Research Options Decommission / Recommission Processes Determine Approach Recommend next steps Configuration , Change , & Release Management ( e . g . asset tracking , upgrades , change reviews ) Availability Management ( e . g . reliability , capacity , business continuity , security ) Financial Management ( e . g . effort reporting , cost accounting , rate setting ) Incident and Problem Management ( e . g . monitoring , troubleshooting , resolution , root cause analysis ) Major Decision Point NOTE : Phases and process activities can be iterative , skipped , or sequential . Legend Service Management ( e . g . customer relationship management , customer support , lifecycle management ) Concept Screening Design & Develop Comercialise & Support Phase out / Dispose / Strategy Environment Scanning , Needs Assessment , Scoping , and Prioritisation Buy , Build , or Integrate and Release Operate and Manage Replace or Retire Customer Collaboration Product Lifecycle Phases
  • 35.
  • 36.
  • 37.
  • 38. Title for next slides
  • 39. Global SC - End to End Performance Flow of information, products, services and financials Sell Multiple channels and customer touch points Single source dashboard to view overall performance Tracking from order to delivery Knowledge of total pipeline customer inventory Plan Synchronising supply and demand Integrating customer forecasts and demand with their suppliers to plan logistics requirements Participation in customer’s Sales & Operations Planning process Source Multi-source orders and fulfillment Ability to track purchase orders through their entire lifecycle Knowledge of total pipeline supplier inventory Deliver Monitoring shipment status Monitor shipment status throughout pipeline with proactive event notification Improved ability to identify short and over shipments Make Integration with manufacturer’s systems Access to order commitments & delivery schedules Visibility into order production status Service Service after Sales Management Efficiently process returns Manage Spare Parts Inventories Visibility to entire reverse logistics processes Suppliers Manufacturing Distribution Retailer Consumer