This document discusses e-commerce and provides information on its categories, segments, history and growth in India. It describes e-commerce as a business model that enables firms to conduct business over electronic networks via the internet. Some key points include: - E-commerce categories include B2B, B2C, mobile commerce, e-learning and e-government. Popular segments are online travelling, e-tailing, financial services and classifieds. - Major Indian e-commerce companies and their launch years are listed, showing rapid growth and multiplication of players since 2000. - E-commerce provides benefits to organizations like global reach and cost reductions, and benefits customers through more products/services, cheaper options,

2. E – COMMERCE
BUSINESS MODEL THAT ENABLES A FIRM OR INDIVIDUAL
TO CONDUCT BUSINESS OVER AN ELECTRONIC NETWORK via INTERNET
Process of buying, selling, transferring, or exchanging products, services

3. E – COMMERCE
1st ATM was introduced in INDIA - 1989

4. E – COMMERCE

5. E – COMMERCE

6. E – COMMERCE
CATEGORY
B2B B2C
BUSINESS 2
BUSINESS
BUSINESS 2
CONSUMER
OTHER
CONSUMER
2
CONSUMER
MOBILE
COMMERCE
E - LEARNING
E - GOVERNMENT

7. E – COMMERCE : e – GOVERNMENT

8. E – COMMERCE
SEGMENT
ONLINE TRAVELLING
e – TAILING
FINANCIAL SERVICES
CLASSIFIEDS
ENTERTAINMENT TICKETING
ONLINE FOOD & GROCERY DELIVERY
MEDICINES & MEDICAL CONSULTANCY
e – BOOKS
APPS

9. E – COMMERCE
SOURCE : THE ECONOMIC TIMES

10. E – COMMERCE – HOW IT STARTED ?
2000
INDIATIMES
SHOPPING
2005
BAZEE
2007
FLIPKART
& MYNTRA
2008
Home
Shop 18
2010
Snapdeal
2012
Jabong
2010
PAYTM
2011
Big
Basket
2013
Amazon
STILL MULTIPLYING . . . .
& GROWING @51 % HIGHEST IN THE WORLD

11. E – COMMERCE – TRADE
254.5 mn people
use Internet in India
82.3 mn people
Shop Online
1.23 % of GDP

12. E – COMMERCE : E - TAILING
0
5
10
15
20
25

13. E – COMMERCE : ONLINE TRAVELLING
0
5
10
15
20
25
30
35
40
45
50

14. E – COMMERCE : FINANCIAL SERVICES
UTILITIES BILL PAYMENT
SHARES & SECURITIES
INSURANCE

15. E – COMMERCE – PAYMENT OPTIONS

16. E – COMMERCE
FUTURE GROWTH

17. E – COMMERCE

18. M – COMMERCE

19. E – COMMERCE
BENFITS TO ORGANISATIONS
 GLOBAL REACH
 COST REDUCTION
 SUPPLY CHAIN IMPROVEMENTS
 24 X 7 X 365
 LOW ENTRY COST
 IMPROVED CUSTOMER RELATIONS
BENFITS TO CUSTOMER
 MORE PRODUCTS & SERVICES
 CHEAPER PRODUCTS & SERVICES
 INSTANT DELIVERY
 INFORMATION AVAILABILITY
 PARTICIPATION IN AUCTIONS
 COMPARISON

20. E – COMMERCE

21. E – COMMERCE

22. E – COMMERCE – VALUATION
REVENUE - ₹ 11,778 Crore
VALUATION – USD 24 Billion
ACCUMULATED LOSSES - ₹ 5,000 Crore

23. E – COMMERCE – VALUATION
REVENUE - ₹ 11,778 Crore
VALUATION – USD 24 Billion
ACCUMULATED LOSSES - ₹ 5,000 Crore

24. E – COMMERCE – VALUATION

25. E – COMMERCE – VALUATION

26. E – COMMERCE – VALUATION

27. E – COMMERCE – VALUATION
PROMOTER
50%
EXISTING
INVESTORS
25% PE INVESTOR
ANGEL INVESTOR
Round II
25%
HOLDING

28. E – COMMERCE – VALUATION

29. E – COMMERCE – VALUATION
MULTIPLES OF
EBITDA / REVENUE /
GROSS MARKET VALUE

30. E – COMMERCE – VALUATION
WHAT IS GMV – GROSS MERCHANDISE VALUE ?
= total value of merchandise sold
The gross merchandise value is calculated prior to the deduction of any fees or expenses.
GMV - $ 296 Billion
REVENUE - $ 8 Billion
“ At the end of the day, it should be about how much
cash has been collected. The real revenues are always
just 25% of the GMV ”
– Kishore Biyani, Chairman Future Group

31. E – COMMERCE – VALUATION
Sharp rise in e-commerce GMV boosts valuation, but not for long
HT MINT

32. E – COMMERCE – VALUATION
UNLISTED

33. CS ANAND KANKANI
Practicing Company Secretary
& Academician