Taj hotels
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Presentation covered : 1. Introduction 2. SWOT Analysis 3.Strategic Planning Process 4.Structure of the Organization 5.Control Mechanism 6.Leadership Style that I observed 7.Various strategies which incorporate in order to get listed in the list of best places to work.
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Taj hotels
- 1. VALUE CHAIN ANALYSIS FOR TAJ HOTELS DUE TO ABSENCE OF CLEAR FLOW OF ACTIVITIES, AN ALTERNATE VALUE-CHAIN FOR THE HOTEL INDUSTRY IS DRAWN BELOW.
- 6. PORTER’S FIVE FORCE MODEL
- 7. Threat of Substitute Goods In the hotel industry there is usually another hotel just around the corner. They appear in all price ranges, with varying levels of service and amenities. The constant challenge will always be to get the guest to choose your hotel over the competitor. The internet makes the overall market more efficient
- 8. Bargaining Power of Buyers Business persons choosing a hotel for business travel book a hotel online and no longer use travel agents. They are finding internet businesses like trivago.com which will negotiate or discover bargains for them.
- 9. Rivalry among existing competitors The rivalry among competitors in the hotel industry is fierce. When potential customers can learn about a hotel on line, the internet reduces the differences among competitors. The internet covers wide geographical areas so the market is widened increasing the number of competitors.
- 10. Barriers to Entry The initial investment in the hotel industry creates quite a barrier to entry but certain barriers to entering the hotel market are reduced by the internet. A vital barrier would be differentiation. A hotel that can differential itself by location, by service, amenities. Another barrier to entry would be expertise.
- 11. Bargaining power of suppliers This is not a substantial threat in the hotel industry it can have impact especially in the area of labor. With an aging population, there are fewer people to fill service industry jobs. The other supplies that are needed by hotels are also easier to attain through internet channels
- 13. Strategic planning process Mission and objectives:-To create rewarding customers experiences through unique cuisines , culturally appealing architecture and customer service. Strategy creation and implementation:- Taj hotels being a five star hotel gives importance to customer surveys and development of new operative and information systems as a part of research and strategy creation for implementation it relies upon outsourcing of services , staff training and development , public relations and maintenance of customer database. Generic Strategies-IHCL follows a broad based differentiation strategy. They have a differentiation strategy targeting the premium segment. But they have also expanded their offerings internationally to target a broader segment.
- 14. CONTROL MECHANISMS It follows Total Quality Management which consists of organization wide efforts to install and make permanent a climate in which an organization continuously improves its ability to deliver high quality service. Quality is defined by customers requirement. Top management has direct responsibility for quality development. Increased quality comes from systematic analysis and improvement of work processes.
- 15. LEADERSHIP STYLE Tata group of hotels follows a democratic structure of leadership. Mr Rakesh Sarana the CEO of Taj hotels has proved a true transformational leader. He is the leader with great vision hence he knows right approach to groom future leadership. He has implemented the team spirit in whole group at every level.