2. idea
• moments is a mobile-focused proximity-based social
network.
• Our product intends to use data from other social
networks (e.g. Facebook, LinkedIn, Twitter...) in a
location-aware context.
• By using personalized recommendations we help you
notice the hidden connections you share with the people
around you.
3. use cases
• What could you do if you knew the guy siting next to you
in a conference has attended the same last events of your
favorite band as you did and shares 10 common friends
with you?
• Or if one of your gym colleagues is a venture capitalist
looking for investment opportunities in your startup's field?
• Or if the person entering your restaurant is a respected
writer in a cuisine website and has 10k+ followers on
Twitter?
4. possibilities
• The difference between success and failure is
sometimes a matter of luck; being in the right place at the
right time.
• But what if you already were in the right place at the right
time and still missed all these opportunities because you
simply weren't aware of them?
5. meaning
• Bill Hicks once said that every major decision is based on
a choice between fear and love. Our team targets the
ones who dare to know, explore and discover.
• Our mission is to leverage human relations and augment
the way you explore your world.
7. our approach
• Due to lack of time we haven't organized any face-to-face
meeting.
• As instead we focused on an online survey
• answered by almost 300 persons
• And a market research
• based on the analysis of 26 different reports
You can check the reports of both of these on our blog @ Venture lab.
8. validation
• Overall, our value propositions seem suited to their target
market and users.
• However:
• There is some risk:
• this specific category of applications (proximity-based apps) is yet to
have its value proven in the market.
• And competition:
• several similar apps but none of them can be seen as dominant
• we foresee a competitive struggle for building user traction
• makes a simple pay-per-download approach completely inappropriate.
• therefore we based our business model in a freemium + advertising concept
9. changes
• We have identified some specific concerns regarding
privacy which helped decide between two different
approaches we had before
• Still, most of our initial idea was successfully validated.
• We will be further pursuing this idea in OEP.
10. team
Contact us at
http://venture-lab.org/teams/5576
