Before product/market fit startups hack to validate.
After product/market fit startups hack to grow.
Real growth hacking is NOT the new marketing. It is the intersection between product, marketing and data. When you place Product/Tech into this "equation" your startup will have a myriad of way to ignite and drive growth.
In the age of social, the right growth strategy with the right product-market fit will lead to massive scale through viral loops. (Aaron Ginn).
6. the intersection between
product, marketing and data
!
“in the age of social, the right growth strategy
with the right product-market fit will lead to
massive scale through viral loops”
{aaron ginn}
@andreehuk
10. example twitter
“We dug in and tried to learn what the “aha” moment
was for a new user and then rebuilt our entire new user
experience to engineer that more quickly”
{josh elman, joined twitter in oct 2009}
@andreehuk
24. tracking on mobile
3rd party tools
ad
other app has
sdk of ad network
!
ad network is
integrated with
3rd party tracking
tool
app download
your app w/
3rd tracking
tracking sdk
@andreehuk
32. learnings single-player utility
• get value out on your own
• solves chicken-egg problem
• its scalable
• after they became hooked
integrate smart viral loops
@andreehuk
44. how to ignite activity?
alive and kickin’
A
Sorry mate, no buddies
@andreehuk
45. learnings ignite activity
• non-trustful connections can get your
product to the next milestone
• make it appear like the party is in full swing
@andreehuk
57. walkthrough testing
POSING
Welcome!
Going out tonight?
Dinner with friends?
Create an event and add photos…
Invite friends on POSINGLIFE,
via WhatsApp or Email…
Create the event. Then add photos
or invite friends or simply share it
with others.
Whatever the activity,
this is your new event!
soft-coded
< Swipe
responsive webs
ite
tracked w/ andro
id
version a
version b
@andreehuk
58. learnings walkthrough testing
• mobile can be as flexible as the web
• make the onboarding experience consistent
• test holistically on web & mobile
@andreehuk
63. growth hacking for mobile
yeaaah, luv’ that
points to consider
@andreehuk
64. points to consider
• can track every sort of event, e.g. btn’s, $
• KISS
• the most important metric first
• the fewer the better
• start with android, then move to ios
• data sent cannot be removed
• reduce chaos
• keep testing & prod versions separate
• trigger tracking where the data itself changed
• trigger tracking after event happened
@andreehuk