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Starting up by Failing

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Starting up by Failing

  1. 1. Starting Up by Failing The Lisbon MBA 2014
  2. 2. Hi, I’m Andre
  3. 3. Lisbon, Portugal Retired Computer Science Engineer First company @ 19 years old Co-Founder of Adegga Wine Entrepreneur
  4. 4. Adegga A Wine Marketplace
  5. 5. 4 cities (Lisbon, Porto, Brussels, Rio) 10 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event 5000 #winelover customers $$$$$ of wine sold
  6. 6. The idea
  7. 7. What we thought consumers wanted.
  8. 8. Summer 2012 The 20 Top Whites for less than 10€ What consumers really wanted.
  9. 9. Fail #1 Didn’t listen to customers.
  10. 10. What we thought wine producers wanted.
  11. 11. What wine producers really wanted.
  12. 12. Fail #2 Selling a product customers didn’t want to pay for.
  13. 13. Lots of visibility.
  14. 14. Fail #3 Visibility is not money.
  15. 15. Flash Sales. What consumers wanted.
  16. 16. Wine producers didn’t want.
  17. 17. Fail #4 Didn’t do proper research.
  18. 18. Drawing board! 1. What you know. 2. Listen. Research. Brainstorm. Extra: Travel. Think.
  19. 19. Adegga WineMarket!
  20. 20. Success #1 A product that everyone wants (and pays for).
  21. 21. SmartWineGlass
  22. 22. Success #2 Useful innovation.
  23. 23. What’s next? Lots. 1. More countries. 2. Online Marketplace.
  24. 24. What have I learned? 10 Quick Tips
  25. 25. Make a great team.
  26. 26. Get amazing supporters.
  27. 27. Think different.
  28. 28. Innovate. Non-stop.
  29. 29. Embrace (all forms of) success.
  30. 30. Love what you do.
  31. 31. Work hard. Party harder.
  32. 32. LOL! A lot!
  33. 33. Change the World.
  34. 34. f**k**g JUST DO IT.
  35. 35. Obrigado. Now, wine! andre@adegga.com Twitter & Skype: andrerib

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