2. STUDIOS.
• Warner Bros. (The Dark Knight, The Matrix, LEGO Movie, etc.)
• Legendary Pictures. (Batman Begins, Watchmen, The Hangover, etc.)
• Syncopy. (Man of Steel, Interstellar, The Prestige, etc.)
3. BUDGET AND GROSS.
• Had a budget of $160million.
• Grossed just under £6million on its opening weekend.
• Proceeded to gross $292million.
4. GENRE AND STARS.
• Genre: Action, Mystery, Sci-Fi and Thriller.
• Stars: Leonardo DiCaprio (The Revenant, Wolf of Wall Street), Tom Hardy (Legend, Dark
Knight Rises), Michael Caine (Batman), Ellen Page and Joseph Lewitt.
5. MARKETING CAMPAIGN.
• Their website consisted of: Pictures and desktop images, trailers, teaser clips, links to like
the film on Facebook or follow their Twitter, a film synopsis, meet the director.
• They also made an intellectually challenging game known as Mind Crime, and allowed
audience to create their own poster.
• Downloadable app where if you could go to one of the specific areas and scan a code,
you’d unlock more teaser clips and film content.
• Standard marketing followed: Trailer and poster.
6. TECHNOLOGY.
• Production: CGI (Computer Generated Images), some of Inception was filmed in iMAX
because of Christopher Nolan’s passion for the iMAX cameras. There were also uses of a
greenscreen to create landscapes.
• Distribution: They created a Mine Crime game, the Scavenger app for iPhones and
Android, and the website.
• Exhibition: Most technology mentioned had already been used here too, like 3D showings.
