2. There are many British US studio backed
films, such as 12 years a slave and Gravity,
both Oscar nominated and winning films of
this year.
The film we have chosen to look at is one of
the most globally well known franchises
which has been a huge success; Harry Potter
and the Deathly Hallows Part 1.
3. The Harry Potter series was originally just a book
series, by JK Rowling, so when Warner Brothers
bought copy writes of the book, they already
had an existing audience.
The child actors become more known with each
film release, so by 2010 (the year The Deathly
Hallows Part 1 was released) Daniel Radcliffe,
Emma Watson and Rupert Grint were known
world wide.
4. David Yates directed both Part 1 and 2 back to
back from the 9th of February 2009 to the 12th
June 2010, and the budget for Part 1 alone was
a total of £150,000,000.
5. Warner Brothers didn’t need to promote the
film on a massive scale that other films might of
needed, simply because it was already a huge
Franchise that promoted itself.
However, here are some of the basic marketing
schemes they used…
6. Marketing schemes:
- First official picture was released on the 1st of December 2009.
- A clip was released on the 8th of December 2009 with the release of
the Half-blood Prince on blue ray and DVD.
- In 2010 at the ShoWest convention, Alan F. Horn premiered unfinished
footage.
- The 2010 MTV movie awards showed more footage, which was
followed by the official teaser poster showing the release date and a
destroyed Hogwarts castle.
- A two-minute trailer for the film was released worldwide on 22
September 2010.
- 29th September 2010, three character posters for Part 1 of Harry, Ron,
and Hermione were released via Yahoo! Movies.
- The theatrical poster with the taglines "Nowhere is safe”, "The end
begins”, "Trust no one" and "The hunt begins” were released.
- Various other character posters were released on the 6th October
2010, featuring Lord Voldemort, Bellatrix Lestrange, Severus Snape and
Fenrir Greyback.
7. - 15th October 2010, tickets began selling on Fandango for the US
release of Part 1.
- 19th October, a 50-second clip featuring never-before-seen footage was
aired at the 2010 Scream Awards.
- 16th October, the second TV spot was released on Cartoon Network
during a premiere of Scooby-Doo! Curse of the Lake Monster.
- 25th October 2010,Yahoo! Movies released an exclusive featurette of
the film.
- 30th October 2010,Entertainment Weekly released two new featurettes
titled "Horcruxes" and "The Story", featuring a large amount of never-
before-seen footage.
- 30th October 2010 Warner Bros. Harry Potter website was updated to
reveal twelve miniature clips from the film.
- Emma Watson presented a sneak preview at the MTV awards.
- Test screenings were shown in Chicago.
- On the 18th of June 2010 they opened a theme park of ‘The Wizarding
World Of Harry Potter’ would of helped promote the film.
8. - Part 1 was released in 2D cinemas and IMAX
worldwide on the 19th November 2010.
- In the film's worldwide opening weekend, it
grossed over $330 million! (the third highest
in the series/the highest opening of 2010/the
eighth-highest of all-time.)
