wikinomics powerpoint

1. Wikinomics –
Tapscott and
Williams

2. Four Main points
• 1) Openness – this incorporates open standards for business
and external ideas
• 2) Peering – this means sharing data collaboratively, rather
than exclusively i.e. Google Docs
• 3) Sharing – is a less exclusive approach to products and data
concerning open source material
• 4) Acting globally – Basically the internet ignores “physical and
geographical boundaries” at both the business and individual
levels

3. Case study 1
• A prime example of mass collaboration would be YouTube. A
site renowned its easy access to over 65,000 videos uploaded
daily. Rather than buying a music/video library, YouTube
allows prosumers the opportunity to create and upload their
own videos as well as the ability to watch, share, comment on
others videos

4. Case Study 2
• ”Peer to peer” sharing is often seen as copyright infringement
from the music and television industry, however Tapscott and
Williams theory of ‘wikinomics’ argues that the internet and
peer sharing is a revolutionary tool