basically my project was targeted youth among in newspaper...

1. K.J.SOMAIYA COLLEGE OF SCIENCE AND COMMERCE
Vidyanagar, Vidyavihar, Mumbai-400077
PROJECT ON
NEWSPAPER READING HABIT OF
STUDENT
SUBMITTED BY: ANIL RAMNAYAN SHARMA
ROLL NO.
MCOM PART - II
(RESEARCH AND METHODOLOGY)
AFFILIATED TO: MUMBAI UNIVERSITY
PREPARED UNDER THE GUIDANCE OF
PROF. Dr. AMIT PRAJAPATI
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2. K.J.SOMAIYA COLLEGE OF SCIENCE AND COMMERCE
DECLARATION BY THE STUDENT
I, Mr. ANIL RAMNAYAN SHARMA student of M.Com Part-II Roll No. hereby declare that the project for
the Assignment “RESEARCH METHODOLOGY” title “NEWSPAPER READING HABIT OF STUDENT”
submitted by me for Semester-III during the academic year 2014-15, is based on actual work carried out by me
under guidance and supervision of Prof. Dr.AMIT PRAJAPATI
I further state that this work is original and not submitted anywhere else for any examination.
DATE: Signature of student
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3. K.J.SOMAIYA COLLEGE OF SCIENCE AND COMMERCE
CERTIFICATE
This is to certify that Mr. ANIL RAMNAYAN SHARMA of M.Com Part-II Semester-III (2014-15) has
successful completed the project RESEARCH METHODOLOGY under the guidance of
Prof. Dr. AMIT PRAJAPATI
Course Co-ordinator Principal
Project Guide/Internal Examiner External Examiner
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4. K.J.SOMAIYA COLLEGE OF SCIENCE AND COMMERCE
ACKNOWLEDGEMENT
The Project on “RESEARCH METHODOLOGY” is a result of co-operation, hard work and good
wishes of many people. I student of “K.J.SOMAIYA COLLEGE OF SCIENCE AND COMMERCE” would
like to thank the project guide “PROF. Dr. AMIT PRAJAPATI.”
For his involvement in our project work and timely assessment that provide us with valued guidance
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throughout our study.
We express our deep gratitude to all our college friends and our family members whose efforts and
creativity has helped us giving a final shape and structure to the project work.
We are also thankful to all those seen and unseen hands and heads, which have been of director help in
the completion of this project work.
DATE: Signature of Student

5. CONTENT
Sr. Topic Page No.
1. INTRODUCTION 7
2. NEED FOR THE STUDY 8
3. OBJECTIVE OF THE STUDY 9
4. SCOPE OF THE STUDY 9
5. RESEARCH METHODOLOGY 10
6. LIMITATION OF THE STUDY 11
7. PERCENTAGE ANALYSIS 12-16
8. CONCLUSION 17
9. REFERENCE 18
10. QUESTIONNAIRE 19
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6. 6

7. INTRODUCTION
A newspaper (often just called a paper when the context is clear) is a periodical publication
containing news, other informative articles (listed below), and usually advertising. A newspaper
is usually printed on relatively inexpensive, low-grade paper such as newsprint. The news
organizations that publish newspapers are themselves often metonymically called newspapers.
Most newspapers now publish online as well assign. The online versions are called online or
news sites.
Newspapers are typically published daily or weekly. News magazines are also weekly, but they
have a magazine format.
General-interest newspapers typically publish news articles and article son national and
international news as well as local news. The news includes political events and
personalities, business and finance, crime, severe weather, and natural disasters; health, science,
and technology; sports; and entertainment, society, food and cooking, clothing and home
fashion, and the arts. Typically the paper is divided into sections for each of those major
groupings (labelled A, B, C, and so on, with pagination prefixes yielding page numbers A1-A20,
B1-B20, C1-C20, and so on). Most traditional papers also feature an editorial page
containing editorials written by an editor,op-eds written by guest writers, and columns that
express the personal opinions of columnists, usually offering analysis and synthesis that attempts
to translate the raw data of the news into information telling the reader "what it all means" and
persuading them to concur.
A wide variety of material has been published in newspapers. Besides the aforementioned news
and opinions, they include weather forecasts; criticism and reviews of the arts (including
literature, film, television, theatre, fine arts, and architecture) and of local services such as
restaurants; obituaries; entertainment features such as crosswords, horoscopes, editorial
cartoons, gag cartoons, and comic strips; advice, food, and other columns; and radio and
television listings (program schedules).
Most newspapers are businesses, and they pay their expenses (such as journalists' wages,
printing costs, and distribution costs) with a mixture of subscription revenue, newsstand sales,
and advertising revenue (other businesses or individuals pay to place advertisements in the
pages, including display ads, classified ads, and their online equivalents). Some newspapers are
government-run or at least government-funded; their reliance on advertising revenue and on
profitability is less critical to their survival. The editorial independence of a newspaper is thus
always subject to the interests of someone, whether owners, advertisers, or a government.
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8. NEED FOR STUDY
1. Many companies are aiming for high satisfied still find it easy to switch when a better
offer comes along. Those who are highly satisfied are much less to switch. High
satisfaction or delight creates an emotional bond with the brand. Not just, a rational
preference .the result is high consumer’s loyalty.
2. To understand the existing preference of the customer. It is imperative to investigate and
suggest ways and means to improve the customer satisfaction.
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9. OBJECTIVESOF SYUDIES
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PRIMARY OBJECTIVES
 Ta analyses the reading habits of students from various background.
SECONDARY OBJECTIVES
 To analyses whether newspaper reading habit helps students in their overall development.
 To analyses which particular section is preferred by the student.
 To find the hindrance of the students.
SCOPE OF THE STUDY
 In the highly competitive media market. The outcome of the study will help the
organization to understand the customer preference and to serve them in a better way.
 The research focuses on the several features of the various newspapers, suggestion in the
market, which may help the company in the further development of the newspaper.

10. RESEARCH METHODOLOGY
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1. RESEARCH DESIGN
Research design is descriptive as well as analytical.
2. PRIMARY DATA COLLECTION
Primary data was collected with the help of a structured questionnaire. The questionnaires
were administered to the selected 100 respondents.
3. TECHNIQUE OF DATA COLLECTION
The questionnaire has been designed and used to collect the needed primary data. Close
ended question was used.
4. AREA OF THE STUDY
The study on consumer preference towards has been limited to consumers located in
college student only.
5. PERIOD OF THE STUDY
The period of the study covers 1 weeks.
6. SOURCES OF DATA
The validity of any research is based on the data collected for the study. The present
research is based on primary data.

11. SAMPLE SIZE
1. The sample size selected for the study is 100 respondents. The respondents are selected by
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random sampling method.
SAMPLING TECHNIQUES
1. Data on the various directly and indirectly to the investigation were gathered through
questionnaires to the respondents. The questions are necessary to ensure the reliability of
the information. The questions were simple to understand so that information can be
collected from various respondents easily. It should be seen that parties are not biased or
prejudiced and are mentally sound.
LIMITATION OF THE STUDY
1. The sample size is only 100.
2. The period of study is limited to a weak.
3. Under the study only literate people included.
4. The result of analysis made in the study depends fully on the accuracy, reliability of
information given by respondents.

12. TABLE NO: 1 DOES YOU READ NEWSPAPER
PARTICULAR READ NOT READ TOTAL
MALE 46 6 52
FEMALE 28 20 48
48 74 26 100
TABLE N: 2 GENDER OF THE RESPONDENTS
PARTICULAR READER NO READER TOTAL
MALE 39 13 52
FEMALE 35 13 48
TOTAL 74 26 100
TABLE NO: 3 AGE OF THE RESPONDENTS
PARTICULAR NO OF RESPONDENT %
LESS THEN 18 3
18-28 94
25-50 3
MORE THEN 50 0
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13. TABLE NO: 4 READING NEWSPAPER IN A WEAK
PARTICULAR RESPONDENT %
1 DAY 9
2-3 DAY 37
4-5 DAY 16
7 DAY (DAILY) 38
TABLE NO: 5 DAILY TIME DO YOU SPEND IN
READING NEWSPAPER
FACTOR RESPONDENT %
LESS THEN 15 MINUTE 44
LESS THEN 30 MINUTE 39
1 HOUR 12
MORE THEN 1 HOUR 5
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14. TABLE NO: 6 PART OF THE NEWSPAPER YOU
LIKE THE MOST
PARTICULAR MALE FEMALE TOTAL
BUSINESS 17 7 24
TECHNOLOGY 14 3 17
SPORTS 7 1 8
POLITICAL 10 1 1
ENTERTAINMENT 3 36 39
OTHER 1 0 1
TOTAL 52 48 100
TABLE NO: 7 KIND OF NEWSPAPER YOU PREFER
TO READ
PARTICULAR MALE FEMALE TOTAL
ENGLISH 25 35 60
VENACULAR 4 0 4
BOTH 23 13 36
TOTAL 52 48 100
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15. TABLE NO: 8 PERSUING RIGHT KNOW
PARTICULAR RESPONDENT
B.COM 10
BBA 7
M.COM 60
BE 6
OTHER 17
TABLE NO: 9 READNG HABIT HELPFUL IN
DEVELOPMENT
PARTICULAR RESPONDENT
VERY LOW 1
LOW 3
MEDIUM 17
HIGH 44
VERY HIH 35
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16. TABLE NO: 10 WAY OF READING NEWSPAPER
PARTICULAR RESPONDENT
E-NEWSPAPER 26
PHYSICAL NEWSPAPER 74
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INTERPRETATION
ONLY 26% STUDENT PREFERRED E-NEWSPAPER.
74% STUDENT PREFERRED PHYSICAL NEWSPAPER.
TABLE NO: 11 SOURCES OF YOUR INFORMATION
OR NEWS
PARTICULAR RESPONDENT
NEWSPAPER 23
TELEVISION 21
MAGAZINE 7
RADIO 6
INTERNET 25
SOCIAL NETWORKING 18

17. CONCULSION
Newspapers play an important role in our day-to-day life. They have contributed not
only for the growth of democracy in a country but also for development of the
economy. Indian newspapers enjoy large circulations. It is an influential organ
shouldering great responsibilities and should furnish uncolored news without
suppressing the facts and also care should be taken to satisfy the needs of
consumers.
Newspaper reading definitely helps students for their development.
Section preferred by students in the newspaper.
Factor due to which students do not read newspaper daily.
In the presented technological world there are still 57% of our respondents who
prefer to read news from physical newspaper.
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18. REFERENCES
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 WWW.GOOGLE.COM
 WWW.WIKIPEDIA.COM

19. QUESTIONAIRE
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NAME:-
1) Do You Read News Paper?
a) Yes b) No
2) What Is Your Gender?
a) Male b) Female
3) What Is Your Age?
a) <15 b) 18 to 24 c) 25 to 50 d) 50
4) How Often Do You Read News Paper In Weak?
a) 1 Day b) 2 Day c) 3 to 4 Days d) 7Day
5) How Much Daily Time Does U Spend In Reading News Paper?
a) <15 b) <30 c) 1 Hour d) >1 Hour
6) Which Part Of News Paper You Like The Most?
a) Business b) Technology c) Sports d) Entertainment
7) What Kind Of News Paper You Prefer To Read?
a) English b) Vernacular c) Both
8) What Are You Pursuing Right Know?
a) B.com b) BBA c) M.com d) BE e) Other
9) How Much Reading Habit Helps To Overall Development?
a) Low b) Very Low c) Medium d) High e) Very High
10) What is your preferred way of reading newspaper?
a) E-newspaper b) Physical newspaper
11) What are the sources of your information and news?
a) Newspaper b) Television c) Magazine d) Internet e) Social networking site
f) Radio