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2. TABLE OF CONTENTS
EXECUTIVE SUMMARY ........................................................................................................................................... 3
SECTORAL ANALYSIS ............................................................................................................................................. 5
FUNCTIONAL AREA ANALYSIS ............................................................................................................................ 6
CITY BASED SCENARIO .......................................................................................................................................... 7
WORK EXPERIENCE BASED ANALYSIS ............................................................................................................ 8
METHODOLOGY ....................................................................................................................................................... 9
ANNEXURE ....................................................................................................................................................... 10-12
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3. 3

4. O VERALL J OB INDEX
Reversing the regular trend of year-end holiday season hiring dip, the Naukri Job Speak index for Dec-12
grew by 3% when compared to Nov-12 and 7% over the same time a year ago. Traditionally, December has
always been a month where recruitment slows down across sectors, however this year barring minor dips in
IT, ITES and Oil & Gas sector hiring activity has picked up across all the other major sectors.
Hitesh Oberoi, CEO and MD, Info Edge India said “It is definitely a positive sign that hiring activity perked up
in the final month of 2012. Job creation in this quarter will take place in the new emerging growth sectors
rather than the traditional ones.”
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5. SECTORAL ANALYSIS
Auto and Banking sectors were upbeat with their
hiring plans in Dec-12 moving up by 14% and
15% respectively in Niv-12 over Oct-12.
Telecom, Pharma, Construction and Insurance
sectors also saw positive movement in their
hiring activity with the Naukri Job Speak index
moving up 11%, 8%, 7% and 6% respectively in
Dec-12 over Nov-12.. Both IT and ITES sector
witnessed marginal 2% and 1% dips in their
hiring levels in Dec-12. This is primarily because
these sectors are impacted by the holiday season
in the western countries, their main markets. On a month on month comparison, hiring activity for the Oil
and Gas sector also dipped by 3% in Dec-12 over Nov-12.
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6. F UNCTIONAL A REA ANALYSIS
Barring Software services and ITES,
all top functional areas witnessed
positive growth figures in Dec-12.
The demand for Professionals in
Engineering, Supply Chain and
Banking moved by 10% , 13% and
18% respectively in Dec-12 over Nov-
12. Both project management and
marketing professionals saw 10%
positive movement in their indices in Dec-12 when compared to Nov-12.
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7. C ITY BASED HIRING
SCENARIO
A comparative month on month analysis
of hiring activity shows that the indices
for both Mumbai and Pune moved up by
8% respectively in Dec-12 over Nov-12.
Delhi and Chennai saw 6% and 3%
movement in their hiring activity, while
Bengaluru, Kolkata and Hyderabad saw
4%, 5% and 8% dips in their hiring levels.
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8. W ORK - EX BASED S CENARIO
In Dec-12 hiring activity dipped by minor percentages across experience levels. Barring 0-3 years experience
levels which saw steady hiring activity, professionals across all the other experience levels saw about 2% dip
in their hiring levels in Dec-12 over Nov-12.
Percentage share of jobs across experience levels
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9. METHODOLOGY
The Naukri Job Speak index from Feb’10 includes both online jobs as wells as jobs acquired from existing
clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job
postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market.
Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the
effect of the Jobs added by the tele-sales team.
On the basis of job listings added to the site every month, the data shows an increase or decrease in the index.
To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent
months have been indexed with data of July 2008. The monthly report shows hiring trends across industry
sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller
cities, niche industries etc. owing to a small base, but more than 42000 clients using Naukri.com leads to high
reliability of the data.
Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The
total jobs on site are defined as:
Total Jobs: Jobs Added + Jobs Refreshed
Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and
therefore indicates that the position is still open.
Disclaimer
The data is only representative of the listings on Naukri.com. Our analytics team has used statistical
techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a
statistical margin of error
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10. ANNEXURE
Sectoral Data
Upward movement of the index as compared to the previous month
Dip in the index
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11. Functional Area
Upward movement of the index as compared to the previous month
Dip in the index
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12. Cities
Upward movement of the index as compared to the previous month
Dip in the index
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