Sharing the finals of the Inter-Collegiate business quiz recently hosted as part of HR-CONNECT 2018 by Department of Commerce. Bouquets and Brickbats welcome to noyelaniyara@gmail.com

1. DEPARTMENT OF COMMERCE
BUSINESS QUIZ
19th SEPTEMBER 2018

2.  30 Questions.
 2 written and 2 dry rounds
 +10 on Bounce
 Pounce - +10/-5

3.  Write down bros..
 5 Questions, +10 each
 All correct fetches you a bonus of 10.
 From the world of Endorsements
 Acknowledgments: George Kakkuzhiyil and K-Circle
Attorney General Quiz’16 for inspiring 1st and 5th
questions respectively.
 Best of luck !!

4.  Bajaj Allianz Life came up with their new ad
featuring an unusual celebrity urging customers to
capture the essence of the brand’s new philosophy
‘Life Goals.Done’!
 ID the person, who dances to the new jingle
‘Samjho Ho Gaya’ by Bajaj.
 Image slide follows.

6.  Taproot India ad agency was looking for a new model for their new
project and Taproot Dentsu, founder zeroed in on this particular
person in 2015.
 They were looking for someone who was confident, could strike a
conversation with anyone and did not look like a professional
model.
 The model and the ad became instant hit as it was aired nearly 475
hours or approximately 20 days straight, shockingly getting more
airtime than other established celebrities.
 Who ?Which ad ?

7.  In the early 1990’s the brand saw a dip in their revenue as it
used this particular song.
 The ad, which was not much to the taste of Vatican, led
Christian family and groups to boycott the product, leading
to the drop in revenue.
 Which brand?Who endorsed the product?
 Video.

8.  The recent Nike ad to commemorate what they do
starring Colin Kaepernick of San Francisco 49ers
came into wide spread criticism in the USA leading
people to boycott Nike products.
 Why they come up with this ad? What made Nike to
feature Colin?

9.  The controversy pertaining around this brand and the endorsers
was settled in the court as it violated the Indecent Representation
of Women Act, 1986 and the violation of Section 292(A) of the IPC,
which referred to “printing of grossly indecent matter.”
 This was followed through another charge for violating the
Wildlife Protection Act for the illegal use of something in the ad.
 The 14 years of legal tussle came to an end in 2009 when court
ordered obscenity is subjective, depending upon how one views
the same.
 Which ad? Who were the endorsers? (4,3+3)

12.  Bajaj Allianz Life came up with their new ad
featuring an unusual celebrity urging customers to
capture the essence of the brand’s new philosophy
‘Life Goals.Done’!
 ID the person, who dances to the new jingle
‘Samjho Ho Gaya’ by Bajaj.
 Image slide follows.

16.  Taproot India ad agency was looking for a new model for their new
project and Taproot Dentsu, founder zeroed in on this particular
person in 2015.
 They were looking for someone who was confident, could strike a
conversation with anyone and did not look like a professional
model.
 The model and the ad became instant hit as it was aired nearly 475
hours or approximately 20 days straight, shockingly getting more
airtime than other established celebrities.
 Who ?Which ad ?

18.  In the early 1990’s the brand saw a dip in their revenue as it
used this particular song.
 The ad, which was not much to the taste of Vatican, led
Christian family and groups to boycott the product, leading
to the drop in revenue.
 Which brand?Who endorsed the product?
 Video.

20.  The recent Nike ad to commemorate what they do
starring Colin Kaepernick of San Francisco 49ers
came into wide spread criticism in the USA leading
people to boycott Nike products.
 Why they come up with this ad? What made Nike to
feature Colin?

22.  The controversy pertaining around this brand and the endorsers
was settled in the court as it violated the Indecent Representation
of Women Act, 1986 and the violation of Section 292(A) of the IPC,
which referred to “printing of grossly indecent matter.”
 This was followed through another charge for violating the
Wildlife Protection Act for the illegal use of something in the ad.
 The 14 years of legal tussle came to an end in 2009 when court
ordered obscenity is subjective, depending upon how one views
the same.
 Which ad? Who were the endorsers? (4, 3+3)

25.  10 Questions. Clockwise direction
 10 points each.
 Pounce - +10/-5

26.  Chennai city police drowned themselves into a troubled
situation after the charge sheet made against Vaiko and
others cuddled in a certain misrepresentation.
 Referring to the magnificent equestrian statue of one of
the most popular British administrators of South India,
and an iconic landmark of the Chennai city, they accidently
came up with something different which resembles the
original.
 What did they do?

29.  Michael Pravikoff and Philippe Hubert were testing the
effect of man made isotope Cesium-137 in 18 bottles of
California rosé and Cabernet Sauvignon made after 2011.
 Cesium-137 was first noticed during 1950’s due to specific
events around that time, and a rise in the element was noted
after 1986.
 They found the rise in the isotope in the wines as it could
turn out to be a backlash for the industry.
 What made a rise in the isotope after 1986 and 2011?

32.  The Great Exhibition of London featured two carpets woven
in silk from the craftsman ofWarrangal.
 These special carpets held a place of pride among over one
lakh exhibits, which included the fabled Koh-i-Noor
diamond.
 Famous for their geometrically repetitive patterns and
zigzag motifs, they received GI tag very recently.
 What item?

35.  NABISCO came up with this specific confectionary in
1902, named after a legendary showman.
 The box was earlier intended to be a Christmas
ornament due to its eye catching red colour and
represented certain items on its cover.
 Very recently, a move from ethical treaters led them
to have a makeover in order to provide the necessary
social message.
 What confectionary item?What makeover?

39.  Michel started his new venture in the 60’s after
adapting his father’s chocolate spread recipe by
adding the nuts of the species Corylus avellana.
 When their new product was introduced in Europe
in 1982, they faced a setback with the label printing,
as it was inspired from the Roc de Massabielle in
Lourde.
 Which product ?
 Image slide follows.

43.  In 1982, Martin Marietta came up with an unknown strategy to
thwart the takeover bid of Bendix Corporation.
 This method, which could be highly detrimental to the company is
met through by selling off its own assets or borrow heavily to
finance purchases of the would-be acquirer's stock to prevent the
takeover.
 This provided an apt depiction of how a targeted firm could turn
the tables on an aggressive and determined gobbler taking cue
from a late 20th century sensation.
 What strategy?

46.  Alexander Gerst is a little known singer. He exhibited his
skills during the Jazz Open Festival in Stuttgart, Germany
playing solo a famous melody from the movie Close
Encounters of theThird Kind.
 He later joined the Kraftwerks to perform their hit Spacelab.
 What was the specialty of all these performances by Gerst?
 Image slide follows.

50.  Pan Lel and Pan Yong of China came up with this creative
product drawing inspiration from another product of the
same brand.
 There product has a transceiver, a SIM card slot and a battery
built on to it. Installing the software enables them to make
calls, send messages other than enjoying music.
 They plan to name their company ‘ Derivative Technology’
after this creative counterfeiting.
 What did they counterfeit and How ?

53.  Tokoji Hayakawa invented an ever sharp mechanical pencil
after which the Sharp corporation is named. But the 1923
Great Kanto earthquake destroyed the entire business.
 They went on to reap profits by producing world’s first
transistor calculator and entered into the foray of television
manufacturing.
 Towards the end of the 20th century the company rose to its
peak, thanks for a certain act and started declining at the
dawn of the 21st century.
 What led the company to decline?

56.  Nottuswara compositions are famous for its interaction
between the East and West inspired during the East India
Company rule.
 Dikshitar’s Santatam Pahimam is one of the best example
for colonial inspiration of carnatic songs.
 Which colonial song, an identity for many nations is the
inspiration for this?
 What one-word change in this song is necessitated at
times?
 Audio.

60.  Written round.
 5 questions, 10 points each.
 All correct fetches you a bonus of 10.Total of 60
points at stake.
 From the world of Logos.

61.  A company that
redefined the way that
we see ourselves,
represented them
initially through this
logo.
 What does EKC stands
for?

62.  In 1953 Ogilvy and Mather came up with an ad for this
company, highlighting that the company had an astonishing
number of ice cream flavours.
 The logo of the company hides the then number of flavours
through the first letters of its name, and it still continues the
same.
 Whose logo?What is hidden in the logo?

63.  John.J.Graham and Herb Lubalin of Sudler & Hennessey
designed a ‘bird’ to portray the richness in colour their client
possessed.
 The company used their logo as a promotional tool for their
new colour emitting product too.
 The animated logo with the musical backing of a gong
introduced every color show of them until a revamped
animation called Laramie appeared in 1962.
 Which company?

64.  Initially this logo sought to attract more customers due to the
bright and cheerful colours, as they were highly noticeable so as to
appeal to the largest amount of people possible.
 They planned to represent their each additions by using a certain
symbol, but the incredible success of the brand led them to scrap
the plan.
 The current logo was created in 2012, with not much difference
but dropping one single word from the earlier one.
 Which brand? What symbol? What one word? (4,3,3)

65.  Francis Barraud’s painting ‘His Master’s Voice’ was brought
by the U.K.brand The Gramophone Company and eventually
changed the name of their company in honour of the
painting.
 The rights of the painting was brought by Victor Talking
Machine Company as it depicts something particular which
listens to a Edison-Bell commercial phonograph (may be his
master’s voice) and inspired their classic logo.
 What change in name? what logo? How is Victor Talking
Machine Company currently known? (3,3,4)

68.  A company that
redefined the way that
we see ourselves,
represented them
initially through this
logo.
 What does EKC stands
for?

70.  In 1953 Ogilvy and Mather came up with an ad for this
company, highlighting that the company had an astonishing
number of ice cream flavours.
 The logo of the company hides the then number of flavours
through the first letters of its name, and it still continues the
same.
 Whose logo?What is hidden in the logo?

72.  John.J.Graham and Herb Lubalin of Sudler & Hennessey
designed a ‘bird’ to portray the richness in colour their client
possessed.
 The company used their logo as a promotional tool for their
new colour emitting product too.
 The animated logo with the musical backing of a gong
introduced every color show of them until a revamped
animation called Laramie appeared in 1962.
 Which company?

74.  Initially this logo sought to attract more customers due to the
bright and cheerful colours, as they were highly noticeable so as to
appeal to the largest amount of people possible.
 They planned to represent their each additions by using a certain
symbol, but the incredible success of the brand led them to scrap
the plan.
 The current logo was created in 2012, with not much difference
but dropping one single word from the earlier one.
 Which brand? What symbol? What one word? (4,3,3)

76.  Francis Barraud’s painting ‘His Master’s Voice’ was brought
by the U.K.brand The Gramophone Company and eventually
changed the name of their company in honour of the
painting.
 The rights of the painting was brought by Victor Talking
Machine Company as it depicts something particular which
listens to a Edison-Bell commercial phonograph (may be his
master’s voice) and inspired their classic logo.
 What change in name? what logo? How is Victor Talking
Machine Company currently known? (3,3,4)

79.  10 Questions. Anti-Clockwise direction.
 +10 for each correct answers.
 Pounce - +10/-5.

80.  Ithaca is the island which is home to Odysseus, whose
delayed return to the island after the Trojan War is the plot of
Odyssey.
 The island tells the long story of fighting spirit of their people
as it has undergone through several hardships during
different colonial powers.
 It was back in news as it is a perfect home coming moment
and the time to rejoice for a generation after their ongoing
hardships.
 What moment/why it is back in news?

83.  The Joanina library in Portugal is famous for old stocks like
Roman Antiquities by Dionysius,Homer's Opera Omnia etc..
 They continue this century old unusual practice to keep
the books safe and decorating the interiors through a
similar method that was aided by the imperial Russia.
 What unusual night time practice, to preserve the century
old books is still prevelant?

86.  The Bread and Salt tradition of Scottish highlanders made them
famous for their hospitality.
 In the early 15th century, King James II came into power and the
royals were in an intense tussle with the Black Douglas clan.
 The Scottish nature of hospitality was used by the king to make
peace and get better acquainted with their enemies. But, the
heads of the Douglas’ were betrayed and murdered in between
the party.
 This came to be known as Black Dinner, inspiring something else
that broke all the ‘guest right’ in the recent pop culture.
 What?

89.  Kallol Banerjee and Jaydeep Barman named their new
venture in 2011 after this African nation because it read ‘The
Land of Incorruptible’.
 This fast food chain has its presence in nearly 200 cities in
the country were they started in Pune as a restaurant
specializing in Kathi rolls.
 Which company, that retained the second part of the country
as their name since it sounded like a fast food chain?

92.  In the early half of the 19th century, Georg Carstensen approached
King Christian VIII of Denmark asking for roughly 15 acres of land
inTivoli.
 He needed people to amuse themselves, so that they do not think
about politics.
 He established 2nd of its kind in the world there and said “Tivoli will
never, so to speak, be finished” inspiring someone else to echo
the same when he came up with something similar inspired from
that ofTivoli in 1955 in another part of the world.
 What was created in Tivoli? Who was inspired from this? What was
the inspiration? (3,4,3)
 Image slide follows.

97.  Cadbury Dairy Milk has used this specific phrase to
denote the milk in every half-pound chocolate bar.
 Owing to the EU trade regulations, saying all the
weights and measures on pack should be in metric
system, they changed the 80 year old phrase to "The
equivalent of 426ml of fresh liquid milk in every 227g of
milk chocolate”.
 Cadbury still uses an alternative to the phrase in their
marketing.
 What phrase?What alternative?

101.  Oliver Wendell Holmes coined this specific term to
describe the inhabitants of East Coast establishment,
along with other wealthier families of Philadelphia and
NewYork City.
 They had significant influence in American culture as they
had produced 2 US presidents and several other notable
persons.
 The term was used in an 1860 journal, that denote the
upper crust of the region, which is also used in our very
own tradition.
 What 2 worded term?

104.  Anton Walter received the status of Imperial Royal Chamber
Organ Builder and Instrument Maker in 1790 and his instruments
came under the label of ‘Anton Walter und Sohn’.
 He improved the existing version of Stein’s instrument so that the
hammer used in these instruments are caught on its descent
preventing it from bouncing up and down in lively playing
 Walter’s instrument got much attention around 1780’s for a
particular reason and it was used in between 1784-86 which are
considered to be of high importance in the world.
 What reason ?

108.  2 more questions to go !!!

109.  This Britvic owned fruit drink brand extended it’s 80 year old
partnership with this particular event which happens in May-
June of every year till 2020.
 They are second to another brand in sponsoring an event for
long in the history of sports.
 Which brand, with a royal charter are the official soft drinks
partner?
 Which event?
 Which is the other brand, famous for its century old
partnership? (4,2,4)

112.  John Alcot, the oscar-winning cinematographer is famous for his
light settings.
 The Shining used a particular source of light which Kubrick
initiated with much relevance in the cine industry.
 Alcot, taking cue from Barry Lyndon supplemented the lighting
with illumination coming into the set through the windows
causing an energy of 700,000 watts to create the high white effect.
This, favored by Kubrick caused the set to burn down.
 What was the source of light in The Shining ? Again what source
did Alcot used to supplement the lighting?
 Image slides follow.

120.  Contact : 8606872028
 E-Mail : noyelaniyara@gmail.com