E branding
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e branding, branding, advantages, benefits, online,
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E branding
- 2. What is E-Branding ? “E-branding” refers to the sum total of a company`s values, attitudes, vision, mission, personality and appearance that is projected to the audience online. -electronicbranding.blogspot.in. By PAAS Group
- 3. E- Branding E-Branding is the next wave of development online. Brand is how you market yourself to others. E-Brand is a digital representation of yourself online. Brand is who you are and what you stand for. By PAAS Group
- 4. Purpose of e-Branding Direct relationship between Customer and Brand owners. By PAAS Group
- 5. Continue….. Helps in better sales & Brand loyalty. By PAAS Group
- 6. Continue…. To strengthen By PAAS Group
- 7. Continue….. To deliver. By PAAS Group
- 9. Benefits of E-Branding Easy to survive among competitors. Helps to build familiarity and loyalty from consumers. Convenient to gain reputation amongst customers. Becomes the digital asset for a company. By PAAS Group
- 10. Continue… Easy to expand customer relationship. Helps to be a part of the grand global internet community of the 21st century. Result in higher sales of not only one product, but other products associated with brand. By PAAS Group
- 11. How to Promote E-Brand By PAAS Group
- 13. Social Media -If used skillfully, social media is the best medium through which we can interact with our customers. -People use social media for our business. By PAAS Group http://networkingstar.com/wp-content/uploads/2011/03/social-media.jpg
- 17. EXAMPLES Of Pure online Sites By PAAS Group
- 18. Difference Brand means Trademark, Logo or Trade name under which a product or service is sold in market. Company means business organization/company which manufactures or provides service to customers. Eg. Nokia India Pvt. Ltd. is the name of the company and its Brand name is NOKIA under which it sells its Products. By PAAS Group
- 19. Brand “Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." –Wikipedia. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. By PAAS Group
- 20. Derived Word "brand" derives from the word "brandr" meaning "to burn“. By PAAS Group
- 21. How Brand Found Adopted to differentiate one person's cattle from another's. -symbols burned into the animal's skin with a hot iron stamp -subsequently used in business, marketing, and advertising. By PAAS Group
- 22. Brand elements Brand consists of: Name Logo Tagline Shapes Colors Sounds Movements Etc… By PAAS Group
- 23. By PAAS Group
- 24. Few things to consider How quickly website loads. How easy it is to navigate and understand website. How easily they contact you. How effective are e-letters. Where else they found website links, etc. By PAAS Group
- 25. Types of Brands Initialism: Name made of initials. Eg: UPS or IBM Alliteration: Names fun to say. Eg: Reese's Pieces or Dunkin' Donuts Evocative: Names evoke a relevant vivid image. Eg: Amazon or Crest By PAAS Group
- 26. Continue.. Neologisms: Completely made-up words. Eg: Wii or Kodak Foreign word: Adoption word from another language. Eg: Volvo or Samsung Founders' names: Using the names of Founder. Eg: Hewlett-Packard, Dell or Disney Geography: Brands named for regions and landmarks. Eg: Cisco and Fuji Film By PAAS Group
- 27. How Brand becomes BIG Make your customers feel important. Listen with respect. Create products and services in collaboration with them. By PAAS Group
- 28. Advantages to Consumers Consumes less time in Shopping. The quality of product is better. Prices are fixed by the company and there are no changes. Products own the responsibility. By PAAS Group
- 29. Advantages to Producers Name helps in advertising in an easier way. Name establishes the permanent identity of the product. Name promotes repurchasing. Competition becomes easier with the help of brand loyalty. By PAAS Group
- 30. References SlideShare.net http://www.brandchannel.com/brand_speak.asp?bs_id=196 http://www.eprofitbooster.com/e-branding/ http://www.yourarticlelibrary.com/business/what-are-theadvantages-of-branding-to-producers-and-consumers/1083/ http://en.wikipedia.org/wiki/Brand http://www.brandchannel.com/brand_speak.asp?bs_id=196 By PAAS Group
- 31. By PAAS Group
Notes de l'éditeur
- - recalling the practice of producers burning their mark (or brand) onto their products.