Facebook can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part of every startup’s marketing plan.
However to use it effectively you need to know how.
Get a FREE ebook here => http://annalanga.com/tools
2. THE FUTURE OF MARKETING
ANNALANGA.COM
DAILY USERS - 665 MILLION
Just imagine if you could tap in to even a tiny
part of that enormous amount of people.
And yes your target market is there!
WHYSHOULDYOUCARE?
Facebook will not go away. It will grow and
expand. With the coming graph search you
can stay way ahead of competition if you get
there on time.
Thebeautyof Facebookis
theabilityto getin frontof
targetmarket.
3. WHAT IS IT ABOUT
ANNALANGA.COM
PERSONALPROFILE
Designed for individuals to connect and
engage with other users you know from real
life.
FANPAGE
A public profile on Facebook for use by
businesses, celebrities, etc. that allows your
customers to follow you, and interact.
GROUPS
Allow to talk to members about group
subject, engage and build relationships.
Great way to build authority and discuss
subjects related to your niche.
EVENTS
Perfect way to advertise your events to
larger audience. When it comes to
networking or commercial events you can
easily invite people and ask them to share.
CONNECT SHARE ENGAGE DISCUSS
4. CREATE YOUR PAGE
ANNALANGA.COM
SPECIALPLACEONFACEBOOK
YOURBUSINESSVERY
CATEGORY
Choose one your business fits in well.
PAGENAME
Spend some time thinking about your Page name
carefully. It will represent your brand in long term.
ADDPROFILEIMAGE
This one will appear next to every post that goes
into the news feed from your Page.
ABOUTSECTION
Make sure it is very descriptive and keyword-rich.
5. PLAN YOUR FACEBOOK SUCCESS
ANNALANGA.COM
With the timeline for pages
introduction last year your Brand
Story will make you stand out.
Start by filling out your Facebook
Timeline with significant events and
milestones.
Engage visitors, make connections,
and capture the imagination of your
users through the power of
Storytelling on your Facebook
Timeline.
KNOWYOURSTORY KNOWYOURAUDIENCE KNOWYOURGOALS
Those people are very important for
your Facebook marketing success.
Make sure you know them well. It
will make the conversation easier
and more effective. Ask yourself:
How will they want to connect with
you?
What content will be important to
them?
Setting goals is crucial. Think about:
What kind of relationship do you
want to have with the people who
connect to your Page?
How much time are you willing to
spend updating your Page?
Will you mostly be updating your
page on the road via mobile?
Defining and prioritizing your goals
will help you create your Page
posting strategy.
7. MAKE GOOD USE OF APPS
ANNALANGA.COM
AWAYTOENGAGE
ANDCONNECTWITHYOURAUDIENCE
Building custom tabs is what sets your Page apart from your
competitors and attracts more customer engagement.
This is where you can get really creative.
8. BUILD QUALITY LEADS
ANNALANGA.COM
LADINGTABS
Utilise the power of Facebook to
generate the targeted leads.
CONTESTS
For good incentive your fans will leave
you contact details but also will spead
the word and tell their friends.
RECOMMENDATIONS
People trust their friends more than ads.
It is important to reach the consumer in
a way that builds trust.
9. IT IS ABOUT TIME
To learn how to use Facebook and stay ahead of
competition. If you won`t do it NOW, later may be to late!
10. YOU CAN START TODAY
Grab FREE eBook from my friend Jo Barnes –
FACEBOOK MARKETING 2013