A collection of my favourite quotes, related to strategy, creativity and customer intimacy

1. Galland.be
Galland.be
consulting in strategic marketing management
My 46 favourite quotes on
strategy, creativity and customer intimacy
Ann Galland - November 2010

2. Galland.beGalland.beNovember 14, 20102
With the years passing by, I have seen and
experienced many things to remember and cherish.
This has resulted in a collection of personal
favourite pictures and quotes gathered while
working on different issues great and small.
All of them reflect some of my thoughts on
strategy, creativity and customer intimacy.
Ann Galland

3. Galland.be3
“Like all great travellers, I have seen more than I remember,
and remember more than I have seen”
Benjamin Disraeli

4. Galland.be
“A brand is more than a promise, it’s a commitment to create
a unique experience for your customers, the commitment is
yours to keep”
Ann Galland

5. Galland.be
“if you don’t care where you are going, it doesn’t make a
difference which path you take”
The Cheshire Cat (Alice in Wonderland)

6. Galland.be
“Doing the same thing over and over again, in the hope of a
different result, is insanity”
Albert Einstein

7. Galland.be
“We don’t see things as they are. We see them as we are”
Anaïs Nin

8. Galland.be
“Your vision of where you want to be is the greatest asset
you have. Without having a goal, it is difficult to score”
Paul Arden

9. Galland.be
“Only the business you believe you are in, determines the
customers you aspire to have, as well as your competitive
advantage”
Ann Galland

10. Galland.be
”I hear and I forget. I see and I remember.
I do and I understand”
Confucius

11. Galland.be
“The most dangerous strategy is to jump a chasm in two leaps”
Benjamin Disraeli

12. Galland.be14 November 2010
“Judge a man by his questions rather than by his answers”
Voltaire

13. Galland.be14 November 2010
“Perception is strong and sight weak. In strategy it is important to
see distant things as if they were close and to take a distanced
view of close things”
Miyamoto Musashi

14. Galland.be
“A satisfied customer is the best business strategy of all”
Michael LeBoeuf

15. Galland.be
“It always pays off to walk the extra mile for your customers.
The reason why: there are no traffic jams along the extra mile”
Ann Galland

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“A strategy delineates a territory in which a company seeks to
be unique”
Michael Porter

17. Galland.be
“Simplicity is the ultimate sophistication”
Leonardo da Vinci

18. Galland.be
“Change is not a destination, just as hope is not a strategy”
Rudy Giuliani

19. Galland.be14 November 2010
“In the factory we make cosmetics. In the store we sell hope”
Charles Revson

20. Galland.be2014 November 2010
“Logic will take you from A to B.
Imagination will take you everywhere”
Albert Einstein

21. Galland.be
“Experiences that engage your customers in a personal and
unique way, are the foundation for future sustainable
growth”
Ann Galland

22. Galland.be22
“Management is efficiency in climbing the ladder of success;
leadership determines whether the ladder is leaning against
the right wall”
Stephen Covey

23. Galland.be
“Complexity x creativity = simplicity ”
Geert Van Couteren

24. Galland.be
“Content x simplicity = impact”
Geert Van Couteren

25. Galland.be25
“Design is the conscious effort to impose a meaningful order”
Victor Papanek

26. Galland.be26
“Wisdom is infinite, the ultimate reward for listening when
you’d rather be talking“
Ann Galland

27. Galland.be27
“A customer is the most important visitor on our premises. He is
not dependent on us. We are dependent on him. He is not an
interruption in our work. He is the purpose of it. He is not an
outsider in our business. He is part of it. We are not doing him a
favor by serving him.
He is doing us a favor by giving us an opportunity to do so”
Mahatma Gandhi

28. Galland.be28
“If everything seems under control, you are not going fast enough”
Mario Andretti

29. Galland.be29
“A rock pile ceases to be a rock pile the moment a single man
contemplates it, bearing within him the image of a cathedral”
Antoine de Saint-Exupery

30. Galland.be30
“Technical skill is mastery of complexity, while creativity is
mastery of simplicity”
Erik Christopher Zeeman

31. Galland.be31
“Necessity is the mother of invention, it is true, but its father is
creativity. And knowledge is the midwife”
Jonathan Schattke

32. Galland.be32
“Creativity is a natural extension of our enthusiasm”
Earl Nightingale

33. Galland.be33
“Absolute identity with one’s cause is the first and great condition of
successful leadership”
Woodrow Wilson

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“It is the eye of ignorance that assigns a fixed and
unchangeable color to every object; beware of this
stumbling block”
Paul Gauguin

35. Galland.be35
“Don’t spend time beating on a wall, hoping to transform it
into a door”
Coco Chanel

36. Galland.be36
“A pessimist sees the difficulty in every opportunity;
an optimist sees the opportunity in every difficulty”
Winston Churchill

37. Galland.be37
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat”
Sun Tzu

38. Galland.be38
“Being born in a duck yard does not matter,
if only you are hatched from a swan's egg”
Hans Christian Anderson

39. Galland.be39
“I don’t design clothes, I design dreams”
Ralph Lauren

40. Galland.be40
“I’ve learned that people will forget what you said, people will
forget what you did, but people will never forget how you made
them feel”
Maya Angelou

41. Galland.be41
“Great is the man who has not lost his childlike heart”
Mencius

42. Galland.be42
“I have got a woman’s ability to stick to a job and get on with
it when everyone else walks off and leaves it”
Margaret Thatcher

43. Galland.be43
“I wish I could write as mysterious as I cat”
Edgar Allan Poe

44. Galland.be44
“In the long history of humankind (and animal kind too) those who
learned to collaborate and improvise most effectively have
prevailed”
Charles Darwin

45. Galland.be45
“Caterpillars tend to become butterflies, they don’t set up
impressive presentation to explain how, they just impress us
by making it happen without warning”
Ann Galland

46. Galland.be46
“Success produces confidence; confidence relaxes industry, and
negligence ruins the reputation which accuracy had raised”
Ben Jonson

47. Galland.be47
“All the works of man have their origin in creative fantasy.
What right have we then to depreciate imagination”
Carl Jung

48. Galland.be48
“And remember, no matter where you go, there you are”
Confucius