Product Review- Amazon

PRODUCT REVIEW ANALYSIS BASED ON RECENT
PURCHASES FROM AMAZON INDIA
Department of Management Studies
Indian Institute of Technology Roorkee
B M N 5 11 – M A R K E T I N G M A N A G E M E N T- 2
PRESENTED BY
ANOOP TS
Ph D. Scholar DoMS IIT Roorkee

2
Sources: https://www.amazon.in/gp/product/B07HGJJ559/
Galaxy M21
Raven Black, 4GB, 64GB
Samsung
4.2 out of 5.0
Exynos 9611,2.3GHz,1.7GHz
Octa-Core processor
4GB LP-DDR3 RAM
6000 mAh Battery
6.4-inch(16.21 centimeters) Super
Amoled - Infinity U Cut Display FHD+
Triple Camera Setup - 48MP +
8MP + 5MP
Android 10.0 Operating System
Specifications and Pitch
` 12499

3
Galaxy M21Raven Black, 4GB, 64GB
Samsung
4.2 out of 5.0 ( 69070 ratings )
5 Star - 39,586 global ratings | 23,609 global reviews
Battery life
4.3 out of 5.0
Fingerprint reader
4.2 out of 5.0
Value for money
4.2 out of 5.0
Camera quality
4.1 out of 5.0
Charging power
4.1 out of 5.0
Feature wise Rating

4
RATING ANALYIS
• Rating Based on Features such as :
o Camera quality and performance ( Sample Pictures Shared )
o Battery life
o Display
o User Interface
• Most of the users are in the delight stage. Their expectation matched with the actual
product ( Have understanding about product communication) – Positive WOM
• Explained in detail with clarity.
• Top Upvoted Comments are from a well defined Amazon profiles.
• Cons. are also reported in some comments ( not as a critic )
5 STAR ( Verified purchase only )

5
RATING ANALYIS
• Comments are in detail. Overall positive in nature.
• Rating Based on Features such as :
o Camera
o Battery life
o Display
o Durability Aspects
• Some of the drawback of the products are mentioned
• There are reviews in Hinglish!
• Customers are portraying the areas have to be improved in the upcoming versions.
• Overall satisfied purchase but they will upgrade in future

6
RATING ANALYIS
• Most of the comments are based on initial usages. Its Critical in nature.
• Rating features:
o Battery Charging issue
o Heating Problem
o Network Problem
o Durability ( Physical Made) issues
• Customers are in a cognitive state, Most of the features not as expected.
• Comments are negative in nature.
• Try to bring proof for supporting their statement ( comparison of phots and videos )

7
RATING ANALYIS
• Most of them are comparing it with other product ( Price to performance )
• Listed problems such as :
o Battery Life
o Durability ( Physical Made)
o Over Heating
o Fingerprint Sensor
o Network
• Consumers have higher order needs and they are not satisfied. (Feel like wrong segment)
• Some are returned the product.
• Spreading Negative WOM ( comments are in English, Some are updated reviews )

8
RATING ANALYIS
• Highly dissatisfied customer ( Most of the comments are based on product failure )
• Listed problems such as :
o Operating System
o Battery ( customers had higher expectations based on ‘6000 mAh’ pitching)
o Network related issues
o Customer Service
o Display
• Spreading impactful negative WOM ( with the support of service and product failure )
• Some of the customers are expecting a solution via these comments
• Comments are in English as well as Highish with anger and dissatisfaction.

9
Sources: https://www.amazon.in/Mysore-Sandal-Soap-150g-Pack/dp/B00BMR071W/
Sandal Soap
Mysore
4.4 out of 5.0
Soap with Deep Cleaning
ability
Help Decreases the
Chances of Skin Ailments
Made of Sandal Oil
Long term Skin Benefit
Specifications and Pitch
` 200 Targeted for Women and Men 150g X 3 = 450g Pack

10
4.4 out of 5.0 ( 3850 ratings )
5 Star – 2,584 global ratings | 1,016 global reviews
4 Star - 764 global ratings | 257 global reviews
Packaging
4.4 out of 5.0
Scent
4.3 out of 5.0
Longevity
4.2 out of 5.0
Warmth
4.2 out of 5.0
Value for money
4.2 out of 5.0
Feature wise Rating
Sandal Soap
Mysore

11
RATING ANALYIS
• Customers are trusting the brand from decades. They are discussing about the heritage
• Sandel Oil and its fragrance are the key selling point. It is rightly pitched
• All are long term Users
• Positive Comments
• Most of the Comments are one line.
• Brad loyalty is visible.
• Old customers people are validating its an original product

12
RATING ANALYIS
• Comments are in detail. Overall positive in nature.
• Concern about price. Products are available in lesser costs in other places.
• Most of the comments about Amazon rather than product ( Need free Shipping )
• Repeat purchase can be noticed
• All are happy and spreading positive WOM
• Most of the comments are Critical in nature.
• Customers are criticising the Product based on price and shipping.
• “ Fragrance are not lasting “ – Usage review are also there.

13
RATING ANALYIS
• Customers are dissatisfied by the shipping.
• Products got broken while shipping.
• Questing the Genuineness of the product.
• Highly dissatisfied customer ( Most of the comments are based on shipping )
• Spreading impactful negative WOM ( with the support of service and product failure )
• Customers have identified that the new products have difference from the old soap
• Comments are in English with anger and dissatisfaction.

Product Review- Amazon

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