The document analyzes how the 100 fastest growing retail chains in the US are engaging consumers across various touchpoints, including in-store, websites, email, mobile, and social media. The summary examines:
1) In-store signage - Only 2% promoted email opt-in and 8% promoted social media engagement. Most did not leverage signage to promote digital engagement.
2) Employee engagement - 44% asked for email addresses at checkout but personalization of communications was lacking.
3) Sales receipts - Only 2% offered digital receipts via email, missing an opportunity for permission-based communications.
The document finds that while retailers collect consumer data, many are underutilizing their