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Tele Facing Iwrm
- 1. “ Tele-facing”- a Jugaad from India Presented by Anup Tiwari, Direct Marketing Specialist, UNICEF India, as a part of How To Raise More Money Through Great Direct Marketing (With Mal Warwick)
- 3. ‘ The Jugaad’ on Indian village roads (Noun)
- 5. Why is Jugaad, the noun, called so? You are only partly correct if you thought of it as ‘just a pump-set’ But you are fully correct if you also thought of it as Jugaad’s engine
- 6. Strapping the pump to a wooden quadricycle is not difficult Your local ironsmith will do it for you!
- 13. PROCESS Facer meets donor seeks pledge/ one time donation. Telecallers call prospects/ existing donors & fix meetings Coordinator Passes lead to Team Leader cum Facer Thru TL & Coordinator donation reaches NGO NGO sends Thank You Package to The donor 5
- 16. Experiences in India with various strategies Conversion Retention Acquisition Strategy Good Very Good Average Direct Mail Very Good Very Good Very Good Tele-facing Average Average Very Good Face to Face Very Good Very Good Average Telemarketing
- 19. The Jugaad of Tele-facing works! Do test it !