Why advertise on Adult websites? Because it's cheap, because it delivers amazing results. The guys at Eat24 gave TrafficJunky a try and we both liked the result.

1. Hungry for porn.
Eat24 case study

2. Intro
TrafficJunky is an online advertising network that provides a versatile, intelligent
CPM-based advertising platform. Our self-serve, CPM-bidding ad network is
designed to help advertisers and publishers alike achieve their most ambitious
web marketing goals by serving cost-effective, large volumes of targeted web,
mobile and tablet traffic and providing content monetizing solutions. We
advertise to over 92 million daily visitors and serve over 2 billion daily ads.
Our inventory is 100% adult entertainment; it sometimes scares advertisers.
One thing is certain however: it did not scare the guys at Eat24! They gave us a
try and we both loved it!
@Eat24 If you ever read these lines, we love you guys!

3. Why them? Why us?
Eat24 are famous for their « out of the box » approach of online
marketing (and great food delivery application!). After having tried out
numerous networks and several social networks for their online strategy,
they tried to find a new, accessible channel for their communications.
Porn was the answer.
They created an account on TrafficJunky to set up their campaigns. After
a few clicks and a monkey incident they were ready to go!

4. The ads
Eat24 created a set of ads that were dedicated to our placements. By mixing sexual innuendo, food
pictures and a great sense of humor, they reached very high click rates.
In the words of Eat24:
Perhaps it’s not too surprising that “Fuck Pants” was the most popular banner overall. People couldn’t seem to stop
clicking it. We think they were just trying to get a closer look at the panties. Next in line was “BLT,” but it’s hard to say if
it was the bacon or the “BDSM” that made this ad so clickable.
“Wash Your Hands” saw decent clicks, but almost no conversions. A quick analysis of our customer support chat logs
revealed that most people who came to Eat24 after clicking this ad were expecting to find a blow-up doll delivery
service. So… FYI Silicon Valley entrepreneurs, if you’re looking for a new startup idea, the market for 24-hour online
sex toy ordering is wide open.

5. Home page placement
This placement, due to its high
exposure, does very well for most
of our clients in terms of CTR.
Unfortunately, it did not perform as
well for Eat24. Thanks to our real
time campaign management
tool, they simply de-activated that
ad spot to use up the budget on
Video page ads.
In the words of Eat24:
Our test quickly revealed that five
times as many people clicked our
banner when it was placed next to
the video itself. FIVE times! We
assume this is due to the fact that
people landing on the homepage of
a porn site only have one thing on
their minds, and it’s not double
stuffed burritos.

6. Video page placement
This is truly the winning placement for Eat24!
While they still had a slightly lower CTR than
industry advertisers, the CTR they achieved,
coupled with the low CPM they paid for both
geographical and time targeting, granted them a
good amount of high quality traffic!
In the words of Eat24:
No matter what metric you want to use to define
success, our campaign kicked ass all the way
across the board. Impressions? Our porn banner
ads saw three times the impressions of ads we
ran on Google, Twitter and Facebook combined.
Click through? Tens of thousands of horngry
Americans clicked our ads. Yeah, but did they
convert? Psshhh, please. We saw a huge spike
in orders and app downloads during the time our
ads were live, especially late at night when that
insatiable desire for DP (double pepperoni) is at
its most intense.

7. Great Return On Investment
Why advertise on adult websites? Because it’s cheap!
And because it drives results!
At TrafficJunky, we reach out to millions of visitors on a
daily basis. These visitors are regular people that dress
themselves, eat, drink, travel and live a life.
Would there be any reason why your regular customers
would not watch adult clips from time to time? We do
not think so.
In the words of Eat24:
The general consensus is that it’s more expensive to
acquire new customers than retain existing ones, but of
course, that’s just another convention flipped right on
its ass by porn. Of the total traffic generated by our
ads, over 90% were first-time visitors to Eat24.com. We
were reaching an almost entirely new market. Our porn
banners were generating new customers cheaply. And
guess what? They were coming back too (they always
come back). New customer retention on porn banners
was four times higher than that of our Facebook ads.

8. About TrafficJunky

9. TrafficJunky: the leader of adult entertainment advertising

10. TrafficJunky: our inventory
TrafficJunky is a multi-device, multi-platform
advertisement network. With more than 92 million
worldwide visitors each day and over 2 billion daily ad
impressions, TrafficJunky is one of the largest
advertisement networks in the world. Our rapidly
growing publishers network consists of some of the
world's largest web sites in terms of traffic. Engage
your audience across desktop, mobile and tablet
devices to provide a consistent and impactful
message.

11. Banner size & targeting options
Banner sizes
(Because it DOES matter))
Geo targeting
(Choose your hunting ground))
Time
targeting
(Rock around the
clock))
TrafficJunky also offers keyword and channel targeting.
This allows our advertisers to choose what sections of the website
they will advertise on.
This can also be used to restrict the campaign to the mainstream
content sections.

12. Contact us
World
sales@trafficjunky.net
+1.514.359.3545
+1.855.585.8659 (+1.855.5.TJunky)
USA/Canada Toll-free
Asia
japanese.sales@trafficjunky.net
korean.sales@trafficjunky.net
chinese.sales@trafficjunky.net
+852.2607.4301 (Japanese, Chinese,
English)
+852.2607.4302 (Korean, Chinese)
http://marketplace.trafficjunky.net/home