Customers are at the core of every business as they are the driving force behind operations. Providing positive customer experiences is important for appeasing customers. Businesses must focus on controlling factors that influence customer experiences to ensure they remain positive at each customer touchpoint.

1. Customers are not an uncommon occurrence in the world of business. In fact,
one could say they are always present in any business you run. From retail to
accounting, finance to public relations, the driving force behind business is the fact
that there is a customer somewhere who you are trying to appease. Part of
appeasing that customer is providing a positive experience for them at all times. The
business of controlling th
Historical Overview
Factors Shaping
Case Example1 of CXM in digital marketing
Business
How address the trend
Perceptions on what could have done to be more successful
Case Example 2 of CXM in Digital Marketing
Business
How address the trend
Perceptions on what could have done to be more successful
Interview
How trend impact marketing landscape
What specific industries or consumer segments might be impacted
How trend change move forward
What will be needed to stay ahead of the curve