New fortunes and potential exponential growth in the Pool and Spa industry await those of us who embrace and take action in getting North America off its addiction to polluting power sources and wasteful consumption!

1. I Have Seen Our Future and it is Green Shaun Casey Capo Industries/ AquaFinesse Water Care

2. New fortunes and potential exponential growth in the Pool and Spa industry await those of us who embrace and take action in getting North America off its addiction to polluting power sources and wasteful consumption! My belief is that our lack of a ‘coherent national strategy on the most important economic questions of our time will negatively affect our future competitiveness, productivity and prosperity unless we take action now. The first step to action is having an understanding of the situation! It shows that progress is possible and has been made, yet it acknowledges that there is still plenty to do, and that what's left to do is attainable. Eco trends will continue to evolve. One overarching truth has emerged: Industries can no longer ignore the logic for environmental thinking in core business strategy.

12. Rethinking Green While still recovering from these difficult times the pool and spa industry’s economic recovery will depend on how effectively we adopt a socially responsible approach to green initiatives. Not only must pool and spa professionals commit to sustainability strategies And embrace a change to newer technologies, we also need to go beyond that and pledge to change our attitudes toward waste reduction and develop an energy and water conservation plan.

13. Responding to Green Demand Manufacturers are reacting and rushing to develop new energy efficient products to attract environmentally conscious consumers who are driven to maximize their return on purchasing swimming pools and spas Our trade magazines and trade shows are becoming full of eco green marketed products with many significant advances and benefits to our consumers.

19. The Problem HEATERS PUMPS SOLAR AND COVERS WATERCARE Marketing efforts of various manufacturers do of the sub components that a pool builder assembles to build a pool are not assembled together into a standard for design and marketing of green sales

23. Current Industry Awards

24. So what is the rest of the world s pool and spa industry doing to respond to this need?

25. Pool eco attitude An itinerary round at the exhibition targeting products and services with a focus on sustainable development Eco Friendly Technology Pavilion Lecture series on Green Technologies

26. The first and only dedicated environmental awards for the swimming pool and spa industry in the world. The SPLASH! Environmental Awards The awards are held every two years, with the winners announced at SPLASH! on the Gold Coast. Started in 2008 the 2010-2011 Awards were a great success, and the Awards are expected to be even better. Following increased attention on the environment (both nationally and globally) and major advances in energy- and water-efficient swimming pool equipment, the 2010-2011 Awards include a number of new product categories.