Personal Information
Entreprise/Lieu de travail
Marseille Area, France France
Profession
President Le Jardin Retrouvé / Senior Marketing Professor , KEDGE Business School
Secteur d’activité
Apparel / Fashion
Site Web
www.michelgutsatz.com
À propos
My professional experience has taken me back and forth between companies and academia.
I have worked for brands, from luxury brands to mass-market brands where I managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition. My recent experience has been taking me to Asia where I have developped an intimate knowledge of all consumer cum branding issues in China.
My research & teaching fields focus on luxury brand management, branding strategies and on retail.
Mots-clés
beauty
luxury
greenwashing
management
consistency
integrity
luxury brands
excellence
fair trade
green living
brands
service
experience
time
space
immaterial
natural
organic
consumers
carrefour
target
boots
labels
private
Tout plus
Présentations
(5)J’aime
(1)The Brand Gap
coolstuff
•
il y a 17 ans
Personal Information
Entreprise/Lieu de travail
Marseille Area, France France
Profession
President Le Jardin Retrouvé / Senior Marketing Professor , KEDGE Business School
Secteur d’activité
Apparel / Fashion
Site Web
www.michelgutsatz.com
À propos
My professional experience has taken me back and forth between companies and academia.
I have worked for brands, from luxury brands to mass-market brands where I managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition. My recent experience has been taking me to Asia where I have developped an intimate knowledge of all consumer cum branding issues in China.
My research & teaching fields focus on luxury brand management, branding strategies and on retail.
Mots-clés
beauty
luxury
greenwashing
management
consistency
integrity
luxury brands
excellence
fair trade
green living
brands
service
experience
time
space
immaterial
natural
organic
consumers
carrefour
target
boots
labels
private
Tout plus