Michel Gutsatz
27
Abonné
Personal Information
Entreprise/Lieu de travail
Marseille Area, France France
Profession
President Le Jardin Retrouvé / Senior Marketing Professor , KEDGE Business School
Secteur d’activité
Apparel / Fashion
Site Web
www.michelgutsatz.com
À propos
My professional experience has taken me back and forth between companies and academia.
I have worked for brands, from luxury brands to mass-market brands where I managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition. My recent experience has been taking me to Asia where I have developped an intimate knowledge of all consumer cum branding issues in China.
My research & teaching fields focus on luxury brand management, branding strategies and on retail.
Mots-clés
beauty
luxury
greenwashing
management
consistency
integrity
luxury brands
excellence
fair trade
green living
brands
service
experience
time
space
immaterial
natural
organic
consumers
carrefour
target
boots
labels
private
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