Personal Branding Maps

Personal branding is the process whereby people
and their careers are marked as brands. (wikipedia)


Personal branding describes the process by which individuals and entrepreneurs
differentiate themselves and stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal, and then leverage it across
platforms with a consistent message and image to achieve a specific goal. In this way,
individuals can enhance their recognition as experts in their field, establish reputation and
credibility, advance their careers and build self-confidence.
Dan Schawbel


"Regardless of age, regardless of position, regardless of the business we
happen to be in, all of us need to understand the importance of branding.
We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to be head marketer for the
brand called You."
Tom Peters in Fast Company, 1997


http://www.slideshare.net/shwibbs/keynote-bentley-college-round-2 Personal Branding Maps

http://www.slideshare.net/TalkDebbie/business-is-personal-webinar Personal Branding Maps

http://www.slideshare.net/shwibbs/keynote-personal-branding Personal Branding Maps

http://djksar.wordpress.com/2008/07/25/personal-brand-marketing/ Personal Branding Maps

http://www.slideshare.net/darmano/brand-u0-presentation Personal Branding Maps

http://mssle09.pbworks.com/w/page/7158333/FrontPage Personal Branding Maps

http://steve-wheeler.blogspot.com/ Personal Branding Maps

http://pleaseenjoy.com/project.php?cat=4&subcat=&pid=136&navpoint=0# Personal Branding Maps

http://www.brandchannel.com/images/Papers/PersonalBrandingMeInc.pdf Personal Branding Maps

http://www.reachcc.com/reachdotcom.nsf/relatedlinks/304525FB6F246EC5C1256E9D0048F9B1?OpenDocument Personal Branding Maps

http://www.slideshare.net/shwibbs/me-20-tour-umass-dartmouth-presentation Personal Branding Maps

http://www.slideshare.net/stevenvanbelleghem/personal-branding-through-conversations Personal Branding Maps

http://www.slideshare.net/susioneill/personal-branding-in-the-digital-age-4822313 Personal Branding Maps

http://www.youbrandinc.com/what-is-personal-branding/ Personal Branding Maps

http://www.slideshare.net/michellevillalobos/you-the-online-brand-abridged-michelle-villalobos-presentation-for-fiu-school-of-business-august-2010


http://vizedu.com/2009/10/online-personal-branding/ Personal Branding Maps

"Your Brand is what people say about you when you're not
in the room” Jeff Bezos, Founder of Amazon


“If you want to be known for everything, you’ll be known for nothing.”


"Your personal brand is a promise to your
clients... a promise of quality, consistency,
competency, and reliability.” Jason Hartman


http://www.slideshare.net/mariekeschoenmaker/i-am-a-personal-brand Personal Branding Maps

http://blog.mediasauce.com/2009/07/19/the-unified-model-of-personal-branding/ Personal Branding Maps

http://www.slideshare.net/narejo/brand-u-1948592 Personal Branding Maps

http://www.flickr.com/photos/rycoleman/4152427609/in/photostream/ Personal Branding Maps

http://www.graduan.com.my/Page/PGPGGuide/Article/Personal-Branding-For-Career-Success Personal Branding Maps

http://www.slideshare.net/con_nector/personal-branding-social-media-connectorie Personal Branding Maps

http://www.brandchannel.com/papers_review.asp?sp_id=1360 Personal Branding Maps

http://rampersad.wordpress.com/2009/12/13/aligning-personal-brand-with-corporate-brand/ Personal Branding Maps

http://www.rajeshsetty.com/2008/07/05/the-personal-branding-dilemma/ Personal Branding Maps

http://www.echovme.com/personal-branding.html Personal Branding Maps

http://www.mybrandmanagement.com/brand.html Personal Branding Maps

“Passion is personal branding fuel.” Dan Schawbel


http://timothymauriceconsulting.blogspot.com/2009/03/timothy-maurice-personal-brand-model.html Personal Branding Maps

http://www.thejordanrules.com/DiagramIndex.html Personal Branding Maps

http://www.ThePersonalBrandFormula.com/ Personal Branding Maps

http://www.slideshare.net/shwibbs/personal-branding-summit-dan-schawbel Personal Branding Maps

http://www.slideshare.net/shwibbs/prsa-southwest-district-conference-on-personal-branding-3762006 Personal Branding Maps

http://www.slideshare.net/andres_ferraro/personal-branding-20-1645865 Personal Branding Maps

http://www.uniqueblog.net/personal-brand-or-company/ Personal Branding Maps

Core Brand Values Pyramid

http://mgmtblog.com/?p=126 Personal Branding Maps

http://blog.brand-yourself.com/personal-brand/how-to-personal-brand/personal-brand-
strategy-5-steps-to-develop-your-personal-brand/ Personal Branding Maps

http://www.flickr.com/photos/27764576@N06/2835473611/ Personal Branding Maps

http://innovatelearning.com/2010/08/08/making-authentic-connections/ Personal Branding Maps

http://personalbrandingblog.wordpress.com/2007/10/05/the-origins-of-personal-branding-10th-anniversary-timeline/ Personal Branding Maps

http://www.flickr.com/photos/ryan_rancatore/4884912753/ Personal Branding Maps

http://www.slideshare.net/steveurq/the-power-of-social-networks Personal Branding Maps

Personal Branding is NOT Career Management

http://smartlemming.com/2009/11/personal-branding-is-not-career-management/ Personal Branding Maps

http://www.sauder.ubc.ca/Careers/For_Students/For_ECM_Students/Career_Management_Services Personal Branding Maps

http://www.davidmeermanscott.com/documents/Marketing_Strategy_Template.pdf Personal Branding Maps

http://www.flickr.com/photos/intersectionconsulting/3835278951/ Personal Branding Maps

http://art-canyon.com/motivational/2010/11/creating-yourself-art-print/ Personal Branding Maps

Stefano Principato
http://marketingpersonale.blogspot.com
sprincipato@araknes.it
http://www.flickr.com/photos/stefano_principato/


Personal Branding Maps

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Personal Branding Maps