Mobility-as-a-Service (MaaS) involves providing customers tailored transportation options through a digital platform using real-time data, payments, and transaction handling. MaaS integrates public and private transportation modes like trains, buses, taxis, car sharing, and micromobility through a backend system and app interfaces. While some mobility apps and operators offer individual or limited integrated services, true MaaS provides a high level of multimodal integration on a single platform. Transdev's MaaS approach addresses different customer segments with products like Whim, which offers freedom of mobility through subscription or pay-as-you-go access to multimodal transportation options in cities like Helsinki.