1. Open Apps –
Good, Bad or Ugly?
Open Source and Software SIG, Cambridge Wireless
3rd December 2009

4. openness noun

5. Network Operator
OEM
Consumer
Open Ecosystem
Store
2nd/3rd Party Developer
Operating System

6. Network Operator
OEM
Consumer
Store
2nd/3rd Party Developer
Operating System

12. History

13. 10 years ago, open standards-based
web applications on your phone.
E-mail, sports, games, weather,
banking ...

14. 9 years ago, an app store.

15. 7 years ago, a smartphone
supporting downloadable apps

16. 4 years ago,
a multi-platform
multi-language
App Store launches

17. The iPhone App Store was only
launched a little over a year ago.
It now dominates mindshare.

19. Open Apps

20. Open Criteria
Source code Discoverability
Shopping
Language Paying
Sharing
Deploying

23. Open Scorecard
Source code 0.5 NDA
Open Score: 0.5

24. Open Scorecard
Deploying 1 iTunes
Open Score: 1.5

25. Open Scorecard
Sharing 1 iTunes
Open Score: 2.5

26. Open Scorecard
Shopping 1 iTunes
Open Score: 3.5

27. Open Scorecard
Discoverability 1
http://ax.itunes.apple.com/WebObjects/MZStore.woa/
wa/browserRedirect?url=itms%253A%252F
%252Fax.search.itunes.apple.com%252FWebObjects
% 2 5 2 F M Z C o n t e n t L i n k . wo a % 2 5 2 F w a % 2 5 2 F l i n k
%253Fpath%253Dapp%25252ffoursquare
Open Score: 4.5

28. Open Scorecard
Paying 1 iTunes
Open Score: 5.5

29. Open Scorecard
Language 1 Objective C
Open Score: 6.5

32. Open Scorecard
Source code 1 Apache
Open Score: 1

33. Open Scorecard
Deploying 3 adb
Open Score: 4

34. Open Scorecard
Sharing 1 Market
Open Score: 5

35. Open Scorecard
Shopping 1 Market
Open Score: 6

36. Open Scorecard
Discoverability 1
2
market://search?q=pname:com.foo.bar
Open Score: 8

37. Open Scorecard
Paying 1 Google Checkout
Open Score: 9

38. Open Scorecard
Language 1.5 Java-ish
Open Score: 10.5

41. Open Scorecard
Source code 2 Precentral
Open Score: 2

42. Open Scorecard
Deploying 2 Konami
Open Score: 4

43. Open Scorecard
Sharing 2 Precentral
Open Score: 6

44. Open Scorecard
Shopping 2 Palm App Catalog, Preware
Open Score: 8

45. Open Scorecard
Discoverability 1.5 Feeds, URL, etc
Open Score: 9.5

46. Open Scorecard
Paying 2 Paypal
Open Score: 11.5

47. Open Scorecard
Language 3 HTML, CSS, JS
Open Score: 14.5

48. Palm
Android
iPhone

49. The Ugly

50. more than 50 million iPhone and iPod touch customers worldwide
Consumers don’t care
over 125,000 developers in Apple’s iPhone Developer Program
over 100,000 Apps Now Available on the App Store
Apple’s App Store Downloads Top Two Billion

51. The End